Using Traffic Exchanges For Maximum Results

Using Traffic Exchanges For Maximum Results
By Frank Tocco

Traffic exchanges are a fantastic resource for generating free website traffic if you know how to use them properly. Most people wrongly assume that putting their affiliate URL on a traffic exchange and surfing for credits so their site gets seen is all they have to do. Then magically hits will appear to their site and sales will start to roll in.

Actually, like most things, there’s a wrong way and a right way to use traffic exchanges for maximum results. Below are some examples on how to properly make use of the traffic exchanges.

First thing to do is to get a URL rotator. These allow you to combine multiple URL’s from your different programs into one single URL. This single URL is the one you’ll be using to promote on the exchanges. Adding your single URL to multiple exchanges makes it easier to keep track of. If you want to make changes in the programs you promote later, you can add or remove the URL’s in the rotator and not the exchange itself.

There are many free places to get a rotator on the web and some of the exchanges offer free rotators as well.

Once you have your rotator set up, you can now join the traffic exchanges and add your new URL to their sites. Joining the ones with the most active members will expose your site to more people, so look on the exchange site for stats about the site. Specifically, look for how many active members the site has. The more members the better.

Always track your results on each traffic exchange. This is most important. Make sure the system you’re using has the ability to track not only click-thru rates, but sign ups and sales as well. This way you’ll know if the traffic source is truly getting results.

It may seem like a lot of work to track every click, sign up and sale on every individual traffic exchange, but consider this. If you’re spending an hour a day surfing for credits and get no clicks from one exchange while getting fifty from another, wouldn’t you like to know that information so you could spend more time with the better of the two? Of course you would! How would you know this information if you didn’t track it? You wouldn’t.

You would be amazed how many people still do not track everything. This one piece of information you would have discovered, if you tracked your business, could save or make you lot’s of money. So track.

Make sure you’re making full use of each benefit that each exchange offers. That does not mean you have to pay to upgrade on all of them. Just make sure you add your banners, text ads and start referring people to join in your downline.

Using a browser that allows you to open multiple pages so you can surf more than one traffic exchange at the same time is mandatory if you’re manually surfing for credits. This way, while waiting for the timer to run to earn your credits, you can open another page in your browser that you’ve pre-loaded with another start page of the next traffic exchange that you’re surfing and click to earn credits there. Continue with next one and the next one until you return to the first one you opened. By that time the timer has reached zero and it should be ready to start again. You can earn credits on multiple traffic exchanges at the same time this way and earn credits faster. Be sure to teach your downline the same thing so you’ll both earn credits faster.

The biggest mistake people make on traffic exchanges is promoting their main program without a way to capture the visitors contact information.

Imagine a traffic exchange as a meeting place online where everybody there wants something from you, like to join their program or buy their product. Now imagine that you are there in that crowd, but you are giving something away for free. Something that crowd needs and all you are asking for is a place to send it to them. Do you think you would stand out in that crowd? Yes, you would. People would line up for you. So instead of promoting your program or product to a person viewing your site, who will either take it or leave it, try giving them something they want for nothing other than a place to send it to them. For only their email address and name. Then make good on your end and give it to them, free.

I’m often asked, “How can you make money giving things away for free”? Good question. The answer is you don’t. You make money by giving something of value to those that value what you’re giving. Giving something of value first, builds trust and will build a list of people interested in what you have to offer.

Do you know how valuable that list is? Immeasurable! In time that list will join your programs, buy your product, build your downline, refer business to you and keep being your best, loyal customers for years. All because you gave them something of value to them first and consistently kept your promise to them. You can find all kinds of things to give online that cost you nothing!

In exchange for your free gift of valuable information the visitor will give you their name and email address. This contact information is the gold you are looking for. Behind that name and email address is a person. Building a relationship with that person, if done right, could be very profitable. They will come to trust you and look to you for advise and they will buy from you too, once they get to know you.

Now imagine you’ve been doing this consistently for awhile now and you’ve collected a list of two thousand names of people that have been receiving your emails over the last few months and some of them have joined your programs. Some have emailed you back and even talked with you on the phone. They have questions. They are looking for solutions to their problems. They are beginning to feel like they know you. You have a whole list of people asking you to solve a problem for them. Can you see how much more valuable that is then just getting a few sales or sign ups months ago when they just saw your site on a traffic exchange?

Can you see how much easier it is to have people looking to you to solve their problems then to try to chase after people to sell them your program? You would know exactly what to offer them because they would tell you exactly what they want.

So use the traffic exchanges wisely by always promoting a capture page and offering a free gift in exchange for their contact information. There will be time enough later to make a sale. Build trust and value first and keep a customer for life.

Frank Tocco teaches people to create free website traffic that lasts for years to come. His website offers a FREE 5 Part Mini-Course that has helped many get over 10,000 laser-targeted hits a day to their sites. Get the course here ==> http://www.shop4dreams.ws

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