Nov 18, 2010

Boosting Business With a Facebook Fan Page

Boosting Business With a Facebook Fan Page

Boosting Business With a Facebook Fan Page

Know Like and Trust-Facebook Fanpage For Business
Some of your business’s most valuable assets are its fans–the brand evangelists who sing the praises of your products and services–with or without you knowing about it. On Facebook, you have access to a choir of more than 500 million potential fans. Enlist a tiny percentage of the most vocal members to be your loyal Facebook Fans, and you can quickly spark a word-of-mouth wildfire. The potential is tremendous, while the startup costs are next to nothing–only a small amount of your time to create a Fan Page and two to three hours per week maintaining it.

A Fan Page is like a Facebook member’s profile page, but for businesses instead of individuals. Your Fan Page becomes your businesses center of operations on Facebook. You can use it to highlight specific products and services, post status updates to keep customers and prospects informed, and get Fans excited about upcoming events, product and service launches or enhancements, and related campaigns.

Build a great Fan Page, pack it with relevant and compelling content, and soon your page will begin to attract Fans. When Fans interact with your Page, these interactions appear in their News Feeds, where their Facebook Friends can find out about your Fan Page and help spread the word.

Laying the Groundwork
A Fan Page is free, but you don’t want it to look cheap. Invest as much time preparing your page as you would spend crafting a quality advertisement for your business. Before creating your Fan Page, prepare the following:
  • Purpose: It’s called social media, not social selling. Use your Fan Page to make and maintain friendships, warm up cold prospects, and build community and trust. Treat your Facebook Fans as friends.
  • Page name: Choose a name for your page that customers and prospects are likely to recognize. The company or brand name on your business card is a good place to start.
  • Quality image: Use your company logo or a high-quality photo of the No. 1 product you want to showcase–something that puts a recognizable face on your business.
  • Valuable content: Content is key in turning Fans into customers and customers into Fans. Avoid using the Fan Page as merely an online catalog. Posting tips on how customers can enhance their experience with a particular product, or soliciting feedback on a current product or service, is much better.
Creating Your Fan Page
Creating a Fan Page is easy once you know where to access the feature. Scroll to the bottom of any Facebook screen, click Advertising, click Pages, click Create a Page, and follow the on-screen instructions.
Caution: Choose the category and page name carefully; you cannot change them later. Try out different categories and subcategories first to determine the types of information you can enter for each. You can delete each test page and run through the steps again to create a new one under the category you find most suitable.
After creating your company’s Fan Page, flesh it out with some content:
  • Profile picture: Rest the mouse pointer over the big question mark in the upper left corner of the Page, click Change Picture, Upload a Picture, and then upload your image.
  • Description: Click Add information to this Page (below the picture) and type a brief but detailed description of whatever the page is about.
  • Information: On the Info tab, click Edit Information and enter basic and detailed information about your company, website, products, services, mission, and so forth. (The available fields vary according to the category and subcategory you selected.) When you’re done, click Save Changes.
Tip: Post Status Updates or other content at least three to four times a week to attract Fans and keep them engaged. You can post Status Updates to the Page’s Wall, or post Photos, Videos, Events, and Notes on separate tabs, all of which are included in the default Fan Page.
Facebook 500 Million Users
Expanding Content With Facebook Apps
Consider using Facebook Applications to engage Fans. You can use the Events App to announce special occasions, such as a grand opening or a conference or trade show your business will be attending. You can post a Note to focus the spotlight on your Fan of the Month or announce the results of a recent contest or award. Use your imagination to think up clever uses for Facebook Apps.
Tip: If you maintain your own blog, set up a feed on the Notes tab to automatically display entries from your blog on your Notes page. To set up a feed, click Edit Page (below the photo box), Edit, Import a Blog (under Notes Settings), and follow the on-screen instructions.
To further enhance your page, add business apps from third-party developers. Following are some examples:
  • Promotions for Fan Pages enables you to run branded interactive promotions on your Fan Page, including sweepstakes, contests, coupon giveaways, instant wins, gifting, and quizzes.
  • Testimonials and Reviews enable you to collect customer testimonials and product and service reviews from Facebook Fans and display them on your page.
  • Eventbrite provides tools for bringing people together for an event and selling tickets. If your company is hosting a cause marketing-related fundraiser, this app could come in very handy.
  • Polls make it easy to create online polls and analyze results with graphs that illustrate user responses across multiple demographics.
Facebook Social Plugins
Promoting Your Fan Page
After creating a great Fan Page, spread the word about it.
  • Become your own fan. Pull up your personal profile and then visit your company’s Fan Page and click the Become a Fan button (to the right of the page title). When you become a Fan, all your Facebook Friends are notified via their News Feeds.
  • Invite your Friends. Send a Message to Facebook Friends you think will be interested in the company Fan Page.
  • Send Updates to Fans. If you have something to offer that’s really good, you can click the Send an Update to Fans link (found below your page’s picture).
  • Place a Fan Box or Page Badge on your website or blog. Open your Fan Page and click Promote with a Fan Box (below the photo box). Click Fan Box or Page Badges and follow the instructions.
  • Place a Share icon on your website or blog. On the page where you can create a Fan Box or Page Badge, click Share to obtain a code to paste on your company website or blog allowing visitors to share your content with their Friends on Facebook.
  • Give your Page its own vanity URL. Go to, where you can claim a vanity URL–a web page address that more clearly and simply reflects the Page title.
Note: Facebook is very particular about the way you promote your page. Visit, where you can find additional guidance on promoting your Facebook Page outside Facebook.
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit
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More Related Posts:
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Boosting Business With a Facebook Fan Page

Nov 15, 2010

Buyer Keywords

Buyer Keywords

Written by Matt Carter

One of the best lessons I learned in my career as an internet marketer, Buyer Keywordswas how to find customers that are ready to buy online.

The way you do this, is through the keywords these buyers use when they search online. In this post I’ll be giving you some great tips on buyer keywords.

Before I give you a list of buyer keywords, I first want to explain the sales process online, so you can understand the thinking behing buyer keywords, and come up with more yourself.

When someone is thinking of buying something online, let’s say for example they are considering buying a new TV, then they may first initiate their search with keywords such as “best TV’s” or “TV reviews”. These keywords can make money, but really, people typing these kind of keywords into Google are still in the research mode and not ready to pull out their credit card yet.

Let’s continue with the example, after typing in “best TV’s” the person may find some sites that explain that the best TV’s are LCD’s as they last longer than plasma’s perhaps. So now the searcher is set on an LCD, but they still don’t know what LCD is the best. So what do they do? They type in “Best LCD’s” and continue researching.

This process usually continues on until the user finds the LCD they want, and when they have narrowed it down to the XYZ LCD, they will most likely type into Google “Buy XYZ LCD” or “XYZ LCD review”, and bingo they are now officially a buyer!

This is when you want to get your webpages in their view, so that they can read your articles and click your affiliate link before buying a product. It’s not rocket science, just common sense with buyer keywords!

So with that said here are some buyer keywords that I often use:

Buyer Keywords

low cost
low priced
model numbers
brand names

Another kind of buyer keyword, is where the person is indicating that they have some form of a problem that they need fixed, this is especially true for health problems. For example if someone types into Google: “How to stop snoring” then they have indicated that snoring is a problem, and people tend to be happy to pay for a solution to a problem that is affecting the quality of their lives.

Some more examples of these buyer keywords include:


So remember you need a lot less traffic from buyer keywords to make sales than you do from other kinds of keywords, so take the time to target these on your sites, as it pays off big time!

What would be great is to hear from you all, so if you could take the time to comment below and let me know what you think and if you have more great buyer keywords then please list them for us all to share.

Hope that helps,

Matt Carter

Nov 14, 2010

12 Tips on Creating Content for Social Media

12 Tips on Creating Content for Social Media

12 Tips on Creating Content for Social Media

By Matt McGee

“Do you have any tips on how to develop meaningful content for social media?”

That’s the question posed by Sanjay Kumar in a conversation I’ve been following on Small Business Trends. The conversation began with Anita Campbell telling us some interesting real-life stories of small business owners who’ve tried social media with varying levels of success. As often happens, the comment discussion has made a great post even stronger as it branches off into related ideas — like developing content for crowds.

Creating Content for Social Media

Developing Content for Social Media

Here’s how I’d answer Sanjay’s question:

1.) Pick and choose your social communities wisely. The first step is always getting involved in the right place. You can create the most amazing content, but if you present it to the wrong crowd, it’ll fail miserably. In the comments of the SBT post, Stephanie of Scratchpad Secretaries hits on this when she says, “It is so important to make sure you don’t just join any and all social networks, but the ones that are suited for your particular business – that is a great point, that I learned the hard way!”

2.) Don’t worry about creating meaningful content until you’ve been an active member of the community for at least a couple months, if not longer. When getting involved in social media, enthusiasm is great — and you probably have it in spades at the start of any new venture. But contribute first by joining existing discussions on other content. You should be studying the types of content that get the most attention, whether it be in the form of votes, comments, or whatever the ‘hook’ is for that social community. Knowing the audience is key to creating content they’ll love.

If you’re already past this point and have joined in the right communities and been studying/participating for some time, then you should have a good idea of the type of content the crowd will value.

Every audience will be different but, generally speaking, here’s what works:

3.) Tell stories. Consider the post I referenced above from Small Business Trends — it’s about small business owners that have shared stories about their own experiences with social media. Look at the amount of comments the post is getting over a long, holiday weekend. We’re attracted to stories. James Chartrand recently wrote about the power of storytelling on Copyblogger:

A good story grabs anyone’s attention. We love stories. We listen to the tale and imagine everything in our mind’s eye. We experience emotion and are compelled to take action because of the stories we hear.


This is a family photo. The guy on the right is my brother-in-law. He has a reputation in the family for being a great storyteller. Look at the emotions and reactions he’s getting in this photo. When the family — our own little social network — is together, we all listen to him. Great storytelling always draws a crowd in any community.

4.) Give away your own knowledge. Your experience and expertise in your field will probably be of interest to others in your social community. This might be in the form of posts on your own blog, guest articles on other sites, how to videos, photo galleries, white paper PDFs, and more. Giving away your knowledge sets you up as an authority, earns respect, and helps you develop an audience. And isn’t that one of the main reasons you’re getting into social media in the first place? Because you’re trying to develop an audience of new prospects, customers, peers, business partners, or whatever.

5.) Interviews with industry personalities. Interviews aren’t easy to land when you’re just starting out. But once you become a known entity and have an audience, people will be more willing to answer questions. An interview with someone your crowd knows and respects will often play well in social communities. And perhaps best of all, this type of content almost writes itself: You just need to focus on developing great questions and letting your interview subject do the rest. (Hint: Before the interview, ask your audience what they would want to know from this person, or take your best guess if you can’t ask them directly before the interview.)

6.) Lists are almost always popular with any crowd. Take a look at the magazines in the checkout line next time you’re at the grocery store. Music magazines will have lists of the best albums or hottest new bands of the year. Sports magazines will have articles listing the greatest games of all time, or the top rookies that year. Female-oriented magazines are almost nothing but lists! These folks have been selling magazines for decades; they know that lists work. I wrote about linkbait in the offline world late last year, and included this image from some magazines on my office bookshelf:

magazine linkbait examples

Lists catch the eye and encourage debate. Your list might be tips, resources, rankings, or something funny. The sky’s the limit when it comes to lists.

7.) Debate another popular member of your community, or take the opposing point of view on a current topic. Being a contrarian isn’t for everyone; many people have a fairly strong desire to fit in and play along with the crowd. But disagreeing with the conventional wisdom, and having strong evidence or opinions to support your argument, can become great content.

If you do a Google search for [small business barriers to entry], you’ll see an August, 2006, article by Todd Malicoat in the No. 1 spot. Down at No. 3 (at least for me), you’ll find a contrarian article I wrote two days later. My blog was only four months old at the time, and by taking the contrarian approach I picked up some nice links from Todd himself, Rand, and others. It helped me grow my audience.

Bonus Tips

Would a few extra thoughts on creating content for social media — not necessarily about the types of content, but about delivering that content — be helpful? Hope so.

8.) Write great headlines. This is where attracting a crowd begins.

9.) Follow through on the promise of your headline. Don’t disappoint people with an article that doesn’t meet the expectations that your headline created.

10.) Tell your audience what’s in it for them. This can be in your headline, or early in the content — lay out the reasons they should pay attention to the content you’ve created.

11.) Cite external examples and resources as evidence supporting your point of view.

12.) If creating articles or blog posts, include quality imagery to illustrate your words. Visuals can be strong reinforcements. They also help with usability by making long blocks of text easier to read.


Creating great content for your social network starts with preparation. Get to know the community and the types of content they like before spending your time and energy on content development. Once you know the people and what content plays well, you have lots of choices — lists, interviews, and stories are almost always popular with any social media community. None of this, of course, comes easy. Like any type of marketing that’s worthwhile, patience and persistence are a must.

Your turn: What tips would you add about creating content for social media? Tell us a story about what’s worked for you … or what didn’t.

Nov 12, 2010

High Quality Backlinks

High Quality Backlinks

In this report you are going to get a simple, step-by-step plan for finding HUNDREDS of sources of free High Quality Backlinks.

I am going to show you how to get just 10 in-bound links using this method, that will give you the Google juice. High Quality Backlinks is one thing Google loves to give you good SEO ranking for, and while it’s not “written in stone”, here’s how I’d like to see your links broken down:

  • Two(2) .edu or .gov links
  • Four(4) .com links (preferably news sites)
  • Four(4) .org links (preferably associations)

…for a total of 10 links.

Now, 10 links may not sound like much, but when you’re adding QUALITY links like the kind I’m going to show you how to generate in this report…

…that’s more that enough to DOMINATE the top 10 in most markets.

Here’s why…

Chart showing theSEO Multiplier Power of High Quality Backlinks

In the chart above you can see that one link from a Google Page Rank (PR) 5 page is equal to getting 555 links from Google PR1 pages.

Did you catch that?

One high-quality link is equal to 555 low-quality links!

Are you starting to see why quality is so important?

Plus there is the “unwritten law” of .edu (links from schools and Universities) and .gov websites (government links)…

SEO experts have known for years that theses links are HIGHLY valued by Google. In fact, most experts agree that Google multiplies their value by as much as 5X over a regular page with the same PR.

Now that’s what I call LINK JUICE!!!

Ok, so now that you understand why in-bound links from authority sites like high PR .coms .orgs .govs and .edus are so important, let’s talk about how you get those links quickly, easily and without spending a dime…

STEP 1: Download and Install Firefox and the SEO Quake Plugin.

The primary tool I use to find these links is a free Firefox plugin, so if you don’t use Firefox as your primary browser you’ll need to download it now at the link below:

Once Firefox is installed, you can install the free SEO Quake plugin over at:

The page should look something like this…

Firefox SEO Quake for High Quality Backlinks

Installing SEO Quake is a breeze. Just click on the “Add to Firefox” button…

Once the plugin is installed, simply restart Firefox and now when you search in Google your screen should look something like the pic below.

SEO Quake Installed Example for High Quality Backlinks

SEO Quake is a relatively simple install, but if you have questions there’s a link to a YouTube video below that walks you through the process in great detail.

Ok, now that you’re tools and systems are in place, it’s time to start digging for links…

STEP 2: Use the “Secret Codes” To Find High Quality Links To Sites In Your Market

Below you will find a list of the 12 “Secret Codes” that I use to locate high-quality backlinks. Just copy one line and paste it into Google: inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD” inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD” inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD” inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD” “powered by expressionengine” “ADD YOUR KEYWORD” “powered by expressionengine” “ADD YOUR KEYWORD” “powered by expressionengine” “ADD YOUR KEYWORD” “powered by expressionengine” “ADD YOUR KEYWORD” “Powered by BlogEngine.NET” inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD” “Powered by BlogEngine.NET” inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD” “Powered by BlogEngine.NET” inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD” “Powered by BlogEngine.NET” inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”


Play the video to see by Clicking the link above.

How to Use SEO Quake To
Find High Quality Backlinks

The top four codes are designed to locate WordPress blogs that allow for commenting. The middle group is designed to find Expression Engine blogs, and the bottom group is designed to find BlogEngine blogs

Expression Engine and BlogEngine are both popular among academics and some government agencies for some reason, which is why we like to focus on those in addition to WordPress.

Since WordPress is the most common blogging platform, however, we’re usually able to get our 10 links without going beyond the first 4 “Secret Codes”.

IMPORTANT: A lot of “black hat” SEOers will tell you to comment on any blog that will have you. I don’t agree, which is why I have you add your keyword (in quotes) into each “Authority Code” search strings.

This ensure that the blogs you are commenting on are somewhat related to your site. This increases the chance that the link will stick around for a long time, PLUS (and more importantly) it makes you a valuable member of the community instead of just another spammer.

QUICK TIP: If your search returns zero results, broaden your keyword phrase a bit (i.e. go from “dog obedience training” to “dog”).

STEP 3: Sift and Sort Your Sites

Once you’ve entered an “Secret Code” into Google, the first step is to sort your results based on PageRank. This is easy to do with SEO Quake…just click on the small “down arrow” next to the “PR” in the top “Sort” column. (see image below)

Using SEO Quake to Sort Sites by Page Rank

SIDE NOTE: PageRank is not as vital with .edu and .gov sites because they already carry so much authority. And in the end, don’t fret too much about PR. A link is a link, and a link from a PR1 is still better than no link at all.

If you don’t find any relevant sites on page 1 of the search results, check out page 2 and page 3. Oftentimes you’ll find just as many high PR sites on page 3 as on page 1 of the search results. You can also click setting on the upper right side of the Google search page and set the results default to 100 and Google will show the first 100 results on one page. This will save you time.

If you do a little digging, you should easily be able to locate a handful of relevant sites that allow commenting and are worth posting to.

The next steps are fairly simple, but before we go any further, there’s one “controversial” topic that I need to address…

Do-Follow vs. No-Follow

A lot of “SEO gurus” will want to argue with me about this report and say asinine things like, “These links don’t count because they’re not all “Do-Follow” links.”

First of all, if you don’t know the difference between “no-follow” and “do-follow” links, don’t worry about it. I’m serious! You can Google it if you want, but our tests have shown time and time again that it just doesn’t matter if a page is set to “no-follow”, so it’s not something I want to spend a lot of time discussing.

We post to “no-follow” pages all the time and when we look in our link and traffic logs, what do you know…there’s our (supposedly) no-follow link!

You can decide for yourself exactly what that means, but from where I’m standing a “no-follow” link is just as good as a “follow” link, what matters more is the page rank of the site that the comment is on and if it is engaging to to readers of that site.

I’ll say it again… A LINK IS A LINK!

So don’t fret over whether the link may or may not be passing “link juice” to you. Just act like a human being, be a part of the conversation and in the end your site will move up in the engine.

All that said, if you are still concerned about this issue and only want to post to “do-follow” pages, here’s another Firefox plugin that will make your life easier:

In my opinion, though, posting to only “do-follow” pages is both unnatural and UNNECESSARY. In other words, at best it’s a waste of time, and at worst it could get you banned from the engines if you overdo it. Proceed with caution…

Ok, enough with the controversial stuff, let’s get back to getting links.

If you go back and look at the Authority Code search strings you’ll see that the only difference in each group is the first part (i.e.””) where you tell Google to look for .com, .org, .edu or .gov sites. So while the search strings are more or less the same, the kinds of pages you’re looking for will vary a depending on the specific type of site you’re looking for.

For example:

For .coms, try to find news and information sites, and avoid heavily commercial sites as they aren’t valued as heavily by Google…

For .orgs, look for relevant association blogs. (Google LOOOOOOVES associations, and they’ll pass some of that love onto you if you can get a link.)

• For .govs and .edus you don’t really need to worry about the content on the site. The domain extension alone is enough to show authority in the eyes of Google. (Remember, not just anyone can get a .gov or .edu domain extension and Google knows that.)

Once you’ve established that particular site is high-quality and adequately-relevant, the next step is to make sure they allow you to enter a website/URL into the comment field. For example, the comment box below doesn’t allow you to enter a website, so there’s no point in wasting your time writing a comment here:

Comment box without website link

Make sure the comment box has a URL/website field before you spend a lot of time crafting the perfect comment.

This blog for example, doesn’t allow people leaving comments to enter URL’s which means there’s no no in-bound links to be had from this page.

Comment box with website URL Field Allows for Backlinks

This comment box, on the other hand, does allow for websites, so it’s a good match for this strategy:This blog does allow for URL’s (i.e. link-backs) to be included within the comments so take advantage of it and type a relevant webpage into the highlighted field.

Now that you know the kinds of sites you need to be looking for, let’s discuss the types of comments you need to be leaving…

STEP 4: Leave a Valuable Blog Comment

Blog commenting isn’t difficult, but it does require some thought. Here are some general rules that will keep you on the straight-and-narrow and make sure none of your comments (and links) get trashed like all the other comment spam:

Rule #1: Use a keyword in the “Name” section (but don’t overdo it!)

The”Name” field in the comment box is very important, because this will be the “anchor text” that links back to your site.

SIDE NOTE: “Anchor text” is the visible, clickable words in a link. For example, the following underlined phrase, CLICK HERE, is an “anchor text” link that will take you back to our blog. Anchor text is important, because Google uses the keywords in anchor text links as a factor in their ranking algorithm. So for example, a site with a lot of inbound links that have “dog training” in the anchor text is likely to rank well for that keyword just on the basis of the keyword rich anchor text links.

Black Hat SEOers like to fill the “Name” fields with their primary keywords in the hopes that it will increase their ranking, but if you think about it this is totally unnatural, and anyone moderating the blog will see the comment for what it is: SPAM!

The “black hat” guys get around this by blanketing literally THOUSANDS of blogs with their garbage comments and like all black hat tricks it does work…for a while.

But eventually Google shuts it down as a spam site and the “black-hatter” has to start all over again. You could say they get handed there hat and shown the door.


Personally, I’d rather spend a little more time on the front-end so I can do less work on the back-end, and to do that you just need to make your comment look like a normal human-being wrote it.

So for now, don’t worry about the anchor text.

Once again…A LINK IS A LINK

Is a keyword-rich anchor text link preferred over an anchor text link with your name or your webpage? Yes, but in the grand scheme of things it doesn’t matter all that much, and if your comment gets trashed for spam then it really won’t matter how “keyword-rich” that anchor text was!

So for now, stick to the basics and use either your domain as the name (which should have some keywords in it anyway) or your real name with some keywords following it.

For example. here’s how we write the “Name” field for our hot dog business:

How to Add and Anchor Text To A Blog CommentRemember, just don’t overdo it….keep things natural and you’ll be just fine.

Rule #2: Give Your Opinion, Add Value And Be a Little Controversial

Spammers don’t put much thought into their posts, which is exactly why you should.

If you want your comment to get attention (IN A GOOD WAY) and stick around for a long time, give an actual opinion that the blogger and/or moderator would find interesting.

And oddly enough, this doesn’t mean you should compliment them all the time.

If there’s a blog post that you disagree with, let them know…but say it in a respectful, constructive way. If you can get them to respond and generate some activity around your comment, you’ll be able to make multiple comments (i.e. multiple links) without ever being called a spammer.

Rule #3: Don’t Use Common “Spam Phrases”

Since “black hatters” use automated software tools to post literally THOUSANDS of comments, on THOUSANDS of non-related blogs…they need to keep their comments somewhat generic.

That’s why spam is so easy to detect… it all looks like this:

“Great post!”

“Thanks for sharing”

“You rock”


It makes you look like an amateur and it will get trashed by any moderator with half a brain.

And once the comment is trashed, the link is trashed… so what’s the point!?

Remember our goal: Ten (10) high-quality inbound links from high-authority .coms, .orgs, .edus and .govs.

And if you do it right, 10 links is all it takes!

So make a commitment to doing it right the first time and you won’t have to worry about doing it more than once.

Ok, so now that you’ve made some comments and have some links pointing back to your page, the next step is to let Google know you’re there…

Step 5: Ping Your Comments So Google Finds Your Links

Once you’ve generated your 10 high-quality inbound links, the next step is to “ping” those pages so Google knows to come and spider your link.

In case you don’t know, a “ping” is nothing more than a call-out to the Internet that a particular webpage has been updated.

These “call-outs” tell search engine spiders (like Google) to come back to the page and spider it for new content and outbound links (like the ones you just created).

There are hundreds of pinging services out there but I use these two:



Pinging a page is incredibly simple…

Using Pingler So Google Can Find Your Backlinks

All you have to do is:

1. Copy the URL of the page you commented on into the “Website/URL” field…

2. Give it a title (a brief summary of your content is good, or if you want to play it ultra-safe just enter the name of the site)…

3. Select a category (not necessary but it doesn’t hurt)…

4. Choose your ping services (I just select them all)…

Click the Submit button and you’re done!

Within a few hours (or possibly just a few minutes), Google will spider the site you commented on, find your link and give your page credit for a high-quality in-bound link.

Once all 10 links are found by Google and credited to you (which shouldn’t take more than a few days), you should start seeing your site climb in the rankings.And depending how competitive your market is that may be all it takes to get to the first page of the search engines for your targeted keyword.