Jun 28, 2008

Traffic Generation Questions

Michael Weir posted in the NetMarketingForum.com forum with this question.

My name is Michael Weir and I'd like to say hello to all the members (since I'm new here). Good to see some recognisable names. I've already found some interesting topics, so I'm getting good value from this Forum.

I set up a squeeze page for my new mailing list 3 weeks ago. This is my current traffic:

Organic Traffic: Listed in all major search engines except Google
Manual Traffic Exchanges: Croc-Ads, Traffic-Splash, Topsurfer, LinkCrews
25 Guaranteed Signups per month: Planet-Traffic (2 so far)
300 Directories Submission: Build-A-Host (hasn't started yet)
Guaranteed Unique Traffic: BlazingTraffic (10,000 delivered slowly over 60 days)
Auto Co-ops: Doctor Traffic, UnExchange, True Co-op - 25,000 hits (hasn't started yet)

My last 3 days I averaged 60-70 unique views, and I just checked Google Analytics and I reach 128 today. I expect it to rise to 200+ next week as a few of the above sources kick into gear. I'm aiming for 300-500 uniques/day in the very near future.

I have 37 subscribers plus 3 who took the free downloads and unsubscribed.

I've been doing my research to try and find services with a good balance between quality and price, and I'm now tending torward Auto Co-Ops. I can afford about US$200-$300 per month for traffic and lead generation, and I would prefer most of it to be automatic.

So, does anyone have any suggestions in case I've missed some good traffic sources?

Hi Michael,
You're doing a great job. Keep it up.

Now write articles in your field of expertise, and distribute them wherever you can.

Publishing articles in online publications, directories and ezines is one of the most effective and least expensive kinds of website promotion. It is a perfect way to generate interest in your site, and create traffic.

Well written articles can be used to highlight various aspects of your products or services. At the same time you will establish yourself as an authority in your field. And the articles you write and publish today will continue to be available on the web for years to come.

Distributing articles is also an important way to create incoming links. Other websites and ezines publish your articles and in the process create links pointing back to your website.


Because when you write your article you make sure to embed a link or two pointing back to your site. Often this is done in what is called the "Resource Box" -- a short bio of the author that contains a low key pitch for your products or services.

But writing and distributing articles is not for everyone. It is a very time-consuming activity, and if you are not much of a writer it will cost some money to have someone write articles for you. The online sales process starts with traffic — visitors to your site.

But traffic is not enough. You want to turn some of these visitors into leads. A "lead" is a visitor who expresses an interest by contacting you. This puts them in "most-likely-to-buy" category, and gives you a clearly defined group of people you can target with more specific sales messages.

To capture leads you need a carefully planned strategy. You need to get beyond the usual "send us an email for more information" approach. Simple online forms backed up with autoresponders are perfect for this task. Normally this involves offering some tip or free information course, or possibly a free piece of software. In order to receive the free gift the website visitor must fill in a short form giving you their name and email address. Then the autoresponder automatically sends out a message containing or pointing to the free gift, along with a presentation of your product.

You can also program the autoresponder to send out a series of messages so your promotional pitch is placed in front of them a number of times.

The only way to know if the advertising or traffic generating method you’re using is working is to try different things and then track the results. Then keep using the ones that work and quit using the one’s that are wasting your money and time.

It’s important to track everything you can. Think of every ad, post, email, sigfile, ezine ad, traffic exchange and any other place you put a link to your site, as a test. If you don’t know the results of your tests, how can you improve your results?

Tracking click thru rates is not enough. Make sure the system you’re using has the ability to track not only click-thru rates, but sign ups and sales as well. This way you’ll know if the traffic source is truly getting results.

You may have one ad getting 2000 clicks and 1 sale, while a second ad gets 50 clicks and 5 sales. If the first ad costs 10 dollars and the second ad costs 40 dollars, which ad is more profitable?

Let’s assume that the product we’re selling is the same and makes 20 dollars profit.AD 1 $10 cost 1 sale X $20 Profit = $20 - $10 ad cost = $10 ProfitAD 2 $40 cost 5 sales X $20 Profit = $100 - $40 ad cost = $60 profit

As you can see, the number of hits to a site does not always mean that ad is more profitable.The only way to know for sure is to track results. Once you know what works, put more of you advertising budget into the most productive methods. The same $40 spent on ad one that would produce about four sales could be spent on ad two and make about twenty sales.

Twenty sales X $20 profit = $400 - $40 ad cost = $360 profit on the same $40 investment!Can you see why it’s important to track everything? If all you tracked were the total clicks you could never be sure which ad they were coming from or where people were buying from.

It would be easy to mistake the ad with the most hits as being the ad people are buying from and you could be wasting money. Money that could be redirected into more profitable and effective advertising as soon as possible will make you more in the long run.

With that said, you want to be sure that you track your results long enough to be accurate. A hundred times is not enough.

For visitors to your site 3000 to 5000 visitors will give you a pretty good idea if your site is doing what it’s supposed to do. ie; ( get sign ups or make sales). Banner impressions would take around 20,000 to 50,000 impressions to get an idea if it’s working. If it gives you good results keep doing it and if not change or remove it.

Know your return on investment for each traffic source. The best and only tracker to use is one that tracks return on investment for you and will also track total clicks, total sign ups and total sales. If it takes this information and automatically reports the percentages of total clicks to total sign ups and sales and your total return on investment then you have a winner as far as tracking goes.

Once you find some effective traffic sources that give you a good ROI, pump up your budget on these sources by redirecting the money spent on ineffective sources. Then go looking for new sources.

You can find the REAL best Traffic Exchanges on Traffic Hoopla. This site rates the activity of all traffic exchanges so you only join nthe most active traffic exchanges and that means better results for your marketing efforts.

Remember to keep trying different things and after six months or so, you’ll have a collection of really good, profitable website traffic generators that you can rely on for producing predictable results.For more detailed information, see my blog and please leave a comment:

To YOUR Success...
Frank Tocco--MLM Mentor and Business Builder

Jun 26, 2008

Discover Secrets To Maximize Results From Traffic Exchanges

Traffic exchanges are a fantastic resource for generating free website traffic if you know how to use them properly. Most people wrongly assume that putting their affiliate URL on a traffic exchange and surfing for credits so their site gets seen is all they have to do. Then magically hits will appear to their site and sales will start to roll in.

Actually, like most things, there’s a wrong way and a right way to use traffic exchanges for maximum results. Below are some examples on how to properly make use of the traffic exchanges.

First thing to do is to
get a URL rotator. These allow you to combine multiple URL’s from your different programs into one single URL. This single URL is the one you’ll be using to promote on the exchanges. Adding your single URL to multiple exchanges makes it easier to keep track of. If you want to make changes in the programs you promote later, you can add or remove the URL’s in the rotator and not the exchange itself.

There are many free places to get a rotator on the web and some of the exchanges offer free rotators as well.

Once you have your rotator set up, you can now join the traffic exchanges and add your new URL to their sites. Joining the ones with the most active members will expose your site to more people, so look on the exchange site for stats about the site. Specifically, look for how many active members the site has. The more members the better.

Always track your results on each traffic exchange. This is most important. Make sure the system you’re using has the ability to track not only click-thru rates, but sign ups and sales as well. This way you’ll know if the traffic source is truly getting results.

It may seem like a lot of work to track every click, sign up and sale on every individual traffic exchange, but consider this. If you’re spending an hour a day surfing for credits and get no clicks from one exchange while getting fifty from another, wouldn’t you like to know that information so you could spend more time with the better of the two? Of course you would! How would you know this information if you didn’t track it? You wouldn’t.

You would be amazed how many people still do not track everything. This one piece of information you would have discovered, if you tracked your business, could save or make you lot’s of money.
So track.

Make sure you’re making full use of each benefit that each exchange offers. That does not mean you have to pay to upgrade on all of them. Just make sure you add your banners, text ads and start referring people to join in your downline.

Using a browser that allows you to open multiple pages so you can surf more than one traffic exchange at the same time is mandatory if you’re manually surfing for credits. This way, while waiting for the timer to run to earn your credits, you can open another page in your browser that you’ve pre-loaded with another start page of the next traffic exchange that you’re surfing and click to earn credits there.

Continue with next one and the next one until you return to the first one you opened. By that time the timer has reached zero and it should be ready to start again. You can earn credits on multiple traffic exchanges at the same time this way and earn credits faster. Be sure to teach your downline the same thing so you’ll both earn credits faster.

The biggest mistake people make on traffic exchanges is promoting their main program without a way to capture the visitors contact information.

Imagine a traffic exchange as a meeting place online where everybody there wants something from you, like to join their program or buy their product. Now imagine that you are there in that crowd, but you are giving something away for free. Something that crowd needs and all you are asking for is a place to send it to them. Do you think you would stand out in that crowd?

Yes, you would. People would line up for you. So instead of promoting your program or product to a person viewing your site, who will either take it or leave it, try giving them something they want for nothing other than a place to send it to them. For only their email address and name. Then make good on your end and give it to them, free.

I’m often asked, “How can you make money giving things away for free”? Good question. The answer is you don’t. You make money by giving something of value to those that value what you’re giving. Giving something of value first, builds trust and will build a list of people interested in what you have to offer.

Do you know how valuable that list is? Immeasurable!

In time that list will join your programs, buy your product, build your downline, refer business to you and keep being your best, loyal customers for years. All because you gave them something of value to them first and consistently kept your promise to them. You can find all kinds of things to give online that cost you nothing!

In exchange for your free gift of valuable information the visitor will give you their name and email address. This contact information is the gold you are looking for. Behind that name and email address is a person. Building a relationship with that person, if done right, could be very profitable.

They will come to trust you and look to you for advise and they will buy from you too, once they get to know you.

Now imagine you’ve been doing this consistently for awhile now and you’ve collected a list of two thousand names of people that have been receiving your emails over the last few months and some of them have joined your programs. Some have emailed you back and even talked with you on the phone. They have questions. They are looking for solutions to their problems. They are beginning to feel like they know you.

You have a whole list of people asking you to solve a problem for them. Can you see how much more valuable that is then just getting a few sales or sign ups months ago when they just saw your site on a traffic exchange?

Can you see how much easier it is to have people looking to you to solve their problems then to try to chase after people to sell them your program? You would know exactly what to offer them because they would tell you exactly what they want.

So use the traffic exchanges wisely by always promoting a capture page and offering a free gift in exchange for their contact information. There will be time enough later to make a sale. Build trust and value first and keep a customer for life.

Frank Tocco teaches people to create free website traffic that lasts for years to come. His website offers a FREE 5 Part Mini-Course that has helped many get over 10,000 laser-targeted hits a day to their sites. Get the course here ==> http://www.shop4dreams.ws
or you can send your name in an email to: shop4dreams@getresponse.com

Jun 24, 2008

Essentials To Your Success

Define your hearts ultimate desire!

I don’t care who you are or what your ultimate goals are - all of your successes in life steam from one source, your desires!

You have to have a crystal clear idea of what you desire before you can do anything else. This is something that must come from deep within.

It’s simple, the stronger your desire and the clearer your vision and understanding of your desire the larger your successes will be.

If you’re here then I would wager to say you have a pretty strong desire to grow a large MLM organization. This is a great place to start. Ask yourself why you want a large MLM organization and get to the base of why you hold this desire so strongly.

But I have to be honest, if your at this point reading this guide and you honestly only have a mediocre desire to change the way your Network Marketing Business is going then I promise you that you will meet with mediocre results with using the information contained here.

The first thing that you must do if you desire to have the same or even better results than I have had is you must define your ultimate desire for your network marketing business and hold onto it with the deepest faith that you will ultimately fulfill this desire.

Once you are able to do this, things will get a whole lot easier.

Be Persistent!

Next you must be persistent in your efforts. To make it simple, don’t ever stop until you have achieved your ultimate desire. If you make a mistake or if something doesn’t work for you, just change directions and try something else. Ultimately if you remain persistent I guarantee you will find success.

The result of persistence is high productivity.

Become Highly Productive

All success is a mere function of productivity. The more productive you are the more success you will see.

High productivity is what makes Network Marketing such a hugely potent wealth generation tool. The productivity of many will always exceed the productivity of one, no matter how productive that individual is. In Network Marketing you profit for the efforts of countless others below you.

Be highly productive and teach your growing team to do the same. Give as much as you can for as long as you can.

On to your next step . . .

Learn! Learn! Learn!

Learn as much as you can. Always invest in yourself and in your knowledge base. In my opinion, your education is the most profitable investment that you can make no matter what the cost. If you feel you don’t understand something sufficiently enough take the time to learn it from a new angle and then see how you can apply this new piece of knowledge to your ultimate desire.

Test! Test! Test!

The final step to your success is to test everything that you learn. You don’t gain any practical experience or credible knowledge based on facts from what you’ve learned until you test it. That is, you don’t know how valuable anything that you learn is, until you test it to see if it works for you.

From personal experience, I’ve tried and tested many, many different things to grow my Network and Internet Business interests and because I’ve tested so many thing’s I’ve learned and I know that some of the things that I’ve been told are bold face lies while others are truly valuable strategies that can be used to create profit on demand.

Well . . .

What you are about to learn are the two most profitable front-end Internet Network Marketing strategies that I have learned and personally use.

So let’s step out of the realm of the abstract and let’s get into the nitty-gritty.

Here are the two methods that I use to create huge amounts of front-end profits spelled out step by step and in the exact same order that I personally learned them.

Study them closely and use them to grow your own huge front-end profits to fuel the growth of your long-term Network Marketing residual income!

Things are about to get a lot more exciting in your Network Marketing Business, I promise!

Frank Tocco--MLM Mentor

Building Your Business on a Budget: The Poor Man's Guide. MLM, Network Marketing, Direct Sales

Building your home business can truly be a costly one. Each time you turn around you seem to spend every dollar you have on advertising and not getting ahead in your business.

It basically will nickel and dime you to death.

You really can't get ahead in your business if you have to spend a ton on advertising, especially when you are first starting out.

Wouldn't it be nice if someone could show you basically step by step how you can build your home business without spending a ton of money while doing it?

Well, there is some good news.

I recently came across something that I think will really help your business as it has mine.

It is a videos series by a guy named Mike Dillard called "Building On A Budget".

In these videos Mike shows you how to build any home business for $500 or less.

Now I have the tools to grow my business without getting nickel and dimed to death.

You can get free access to these videos by going here...
Building On A Budget

Frank Tocco offers a 5 Day Free Website Traffic Course at Shop4Dreams.com or you can email your name and email address to shop4dreams@getresponse.com
You may forward this to a friend or publish this post to your blog or website as long as you do not change the content or links in this post.

Jun 23, 2008

Does Article Marketing Really Work?

Abby Lawal offers some great insight to the value of writing articles for generting highly targeted website traffic to your site in her article titled....
Does Article Marketing Really Work?
Written by Abby Lawal

Traditional marketing methods like name branding, product branding, sparkling slogans that will remain in people’s head and lowest price tactics works best for the big and mighty fortune 500 companies because they have the means and deep pocket for ads. In addition to all the ads, they also have the best writers to put out great articles in their newsletters.

The good thing about article marketing is the fact that you don’t need big fat pocket to write and publish an article – all you need is your product knowledge, your brain and a great deal of motivation.

Writing, an art of creative thinking, comes easily for some people but for many, it is one of the intense brain tasking activity in all internet marketing process - well, maybe next to writing your sales letter.

The difference is…

It is obvious you are using sales letter to promote your business, so you may use that to justify your effort.

How can you justify putting all those effort into writing articles that you’re going to give out solely for the benefit of the reader?

You may ask, “What is in it for ME” after all the creativity and story telling, only to give out useful information for FREE?

The answer is not far fetched…

… For the same reason you are reading this article - to help educate YOU. You want to know more about article marketing and see if marketing with articles actually works. You also want keep informed about the topic that interests you.

This is what article marketing allows you to do for your readers. Plus, it let them know that you’re there to help them out if they ever need more information on that topic or on related topics.

This now brings us to the BIG question…

Does article marketing really work?
A simple “YES” answer will not do article marketing any justice without you first examine your visitors’ mentality, intentions or their expectation online and then see how article relates to the reader’s state-of-mind.

First thing you need to realize is the fact that an average internet surfers want one thing and came to the web for one thing only – to get a content rich information!

How relevant the information they get relates to what they need is what will determine if they want to get more information from the same source “YOUR SITE” or move forward to another site.

Remember, there are thousand-and-one places to get information online, the only thing that will set you apart from the others is the quality of information you are able to give and the relevancy of it to your reader’s request.

How Do You Rate The People Surfing Online Now-a-Days?
Visitors surfing the Web nowadays are sophisticated visitors, they are smart and well informed. Most of them have set up a system called “Radar Defense” that will help them against all the ad bombardment they get on a daily basis.

They know that most people online are marketers who wants to get to their wallet one way of the other and they have to safe guide their hard-earned-cash as much as possible – only reserve it for the necessary things.

So, if visitors are these smart, how then can you tell them about your product and let them know you’re the REAL thing?

That is the big question and that is why you have to let them know about your knowledge and expertise through your article.

Your article will help you to build TRUST and RELATIONSHIP with your readers. It will tell them what they need to know and give them enough information that will allow them to either want more of what you have to offer or not – simple!

Build Trust and Relationship With Your readers
Now that you know that your visitors have the “buyers beware” attitude online and have created the defense mechanism due to the fear of getting hyped…

The next thing you should know is that your article will help to remove the fear your visitor has regarding getting ripped-off online. It will also create trust and credibility about you and your product in the eyes of your reader which will grow into relationship when they opt-in to your list and you continue to give them valuable information – it’s only a matter of time before your cash register starts to ring – cha-ching! cha-ching!! cha-ching!!!

After all, your article have already pave the way for them to see what you’re capable of doing and it is only natural for them to want more of other things they can gain from you.

Your next step should be to find out how you can gain “quick credibility” from your readers?

The answer has a simple solution…

Solution to building your credibility is to write, publish and promote your free articles to showcase to the world what you’re capable of doing and let them make the decision by visiting your site if they find your expertise relevant to what they need or want.

How Can You Know If An Article Works?
I know you would like to see prove, you are not alone, it’s human nature. The good thing is, prove you need to confirm if article marketing really works is all around you and you see them everyday.

Do me a favor; take a break from reading this article for a moment and check out your newspaper or magazines.

Make note of what you trust more, the ads or the articles?

Think back to the last time you buy something online, what was the process that led to your buying decision?

Was it after you’ve read about it or was it a spontaneous purchase based on how good the ad was?

Most people will answer YES to learning more about the product or services first and that is the proof that article marketing works.

Articles makes you to be an informed buyer!

Benefits of An Article

Articles helps to eliminate the fear and remove your readers defense mechanism by establishing trust and credibility

It helps to create intense targeted visitors who are interested in what you do and know about you up front before they visit your site

It helps to differentiate you from your competitors and set you apart from all the noise and hype online

Your content rich article will help to create informed visitors even if they choose not to visit your site, they still learn something from you – It’s your contribution to the world.

The only draw back to article marketing is that it may take a little time for your articles to circulate the web. But you can be rest assured that if you do a good job putting your articles together, it will surely bring the reward – you will get targeted organic traffic to your website.
Need MORE ORGANIC TRAFFIC to your website? How-To Get Organic Traffic" reveals the secrets for usingSocial Media and Articles to drive Thousands of TARGETEDvisitors to your website... …without spending a dime on advertising!Click Here ==> http://www.GetOrganicTraffic.com to know more.-=-==-=-==-=-==-=-==-=-==-=-
Reprint Rights: You may reprint this article as long as you do not claim it as your own (give author name credit). Do not edit the article in any way. You may sign up for my free affiliate program and change the active link to your affiliate link so that you use the article to make money – sign up here ==> http://www.getorganictraffic.com/cmd.php?cmd=signup

Jun 21, 2008

The Art of Internet Marketing For Generating Daily Traffic

Caryn makes a good point in her article below. Sometimes people get overwelmed building their online business and can't see the forrest for the trees. Her small list of tasks at the bottom of this article is all I've ever done to generate tons of targeted free traffic to my sites. The catch is you have to do it consistantly everyday for an extended amount of time for it to work, but it works...

Zen and the Art of Internet Marketing
Written by Caryn Hefferren

Mastering an Internet marketing strategy can be chaotic and frustrating. Using the age old wisdom of Zen, we can calm our minds and master Google AdWords at the same time.

It’s 8:30 pm. and you’re going through your well-intentioned mental check list. Kids in bed – check! Perry Marshall’s Definitive Guide to Google AdWords handy with highlighter ready to go – check! Time to set up some smokin’ hot AdWords campaigns and start watching the money roll in! After you login to your Google AdWords account you start utilizing your Internet marketing strategy and start looking up a few killer search engine keywords to clobber everybody else and rule on Google.

But then slowly it starts to happen and you don’t even realize it…

One of the keyword results jogs your memory about a podcast you wanted to get uploaded. So you quickly toggle over to Traffic Geyser which you use to upload videos onto the Internet, thinking how smart you are to start the upload so it can be cookin’ in the background while you get your ad campaign set up. Once you go to browse for your file on your local hard drive you see the video you did yesterday that just needs the final titles of your URL edited in and then it’s ready to be uploaded too so you quickly open your movie maker software to make that quick change. You’re patting yourself on the back thinking, “Dang! I’m SO efficient to be able to upload both of these files at once!”

And so it continues...

As you edit your MySpace URL inside your movie you’re reminded of a quick tweak you wanted to do on your MySpace profile so you pop over to make the change. Only Internet Explorer 7 locks up on you…again. You spend the next 2 hours troubleshooting your computer reading Microsoft Technet articles, running Spyware checks, and reinstalling Java. Before you know it it’s midnight and you STILL don’t have that ad campaign done!!!!
Sound familiar?

It can be so frustrating and overwhelming trying to master Internet marketing. Trying to figure out the process often feels like trying to understand a complicated and esoteric Zen koan. It seems like you take one step forward; two steps back. There are a few very important lessons to be learned here, though. The first one being, at least you are taking steps!

“As a journey of a thousand miles begins with a single step.”- Lao Tzu

However, not all action is equal. One of the most important things to master in this business is your mind. According to the great Buddhist teachers, “monkey mind” is the endless chattering in your head as you jump in your mind from thought to thought. Eventually, you start to feel like your thoughts are spinning in circles and you're left totally confused - much like an evening of unfocussed Internet marketing!

Master your mind and it will become your ally. Master a focussed marketing game plan, and it, too, will become your ally.

Set big goals initially and break them down into smaller daily goals. WRITE THEM OUT and be realistic. It’s much better to have fewer goals that actually get done than to have so many that they just add to the discursive thoughts and overwhelming feelings. For example, a big goal would be generating 200 leads per week. Break it down into daily action such as:

1. Monday, write 3 articles and publish them
2.Tuesday, make 3 videos and upload them
3.Wednesday, place 5 classified ads
4.Thursday, post at 5 different forums
5.Friday create 5 new ad campaigns.

Track it all and adjust it until you start bringing in the numbers you want and build up your activity accordingly.
Most importantly, be mindful of the task at hand. When you are writing ad copy, write ad copy. When you are editing videos, edit videos. When you feel the urge to switch tasks, acknowledge it, but then go back to the task at end. Stay focussed and start marking things off your written list. Before you know it, you will really start getting things accomplished that build a foundation you will benefit from for a long time.

Caryn Hefferren is a professional marketer and online business owner. She holds a degree in East Asian Languages and Cultures from the University of Kansas. To learn more about her, visit her informational website here or on MySpace .

Jun 20, 2008

Create an Aggressive Website Promotion Program that is Ongoing and Relentless

Turn your website and other online activities into a Powerful Traffic and Sales Generating System, and Create an Aggressive Website Promotion Program that is Ongoing and Relentless.

No matter what you sell or are trying to promote online, you want visitors to your website -- traffic. And you want to turn that traffic into sales. To turn your website and other online activities into a powerful traffic and sales generating system, the simple fact is you need an aggressive website promotion program that is ongoing and relentless.

Website promotion is not brain surgery, but it must be done correctly. Here are six of the main components that should be emphasized in a good website promotion program:

1. Know Your Product, Define it Clearly

2. Use Powerful Copy in Your Website, and Sales Materials

3. Create an Aggressive Link Program

4. Write Articles and Submit Them Everywhere

5. Turn Site Visitors into Leads

6. Get Instant Traffic with PPC Advertising

1. Know your product and define it clearly
Many of us have difficulty telling other people exactly what we do. Imagine you're at a party, a meeting, or on the golf course and you get asked the inevitable question, "So, what does your company do?" What happens? Do you stumble around trying to remember what you told the last guy who asked that question? Or do you have a clear, precise and memorable answer that you can recite back to them in one or two sentences.

It goes without saying that your clarity or confusion will be reflected in your website promotion.

Make it one of your primary objectives to develop a clear explanation of your product or service, and your website promotion will fall nicely into place as a result.

2. Promote your product with powerful copy
If you want your website to create sales, then the job of your most important pages is to get your primary selling message across quickly and powerfully before your impatient visitors click on to another site.

For your people audience you must get to the point quickly and precisely, and with sufficient emphasis to impress your visitors that you know what you are talking about.

The search engines also demand a clear product definition and clear product descriptions. But in this case the result should be search engine optimized copy. This is because the search engines do not read between the lines. They look for clear indications of what your pages are about. And they make their decisions on the basis of "keywords".

If the task of "optimizing" your website seems too daunting, then look for a website promotion expert who can bundle this service with other promotional services.

3. Create an aggressive link program
Getting links from "relevant" sites serves two important purposes. First, relevant links create an important source of direct traffic. A visitor to a related site will see the link to yours, click on it, and become your visitor. Some estimates put the percentage of internet traffic resulting from this kind of link as high as 21% of total traffic.

The other important purpose of your linking strategy is to impress the search engines. Links to and from other sites indicate other site owners in your area of interest consider your site worth looking at. That is why Google and the other major search engines give a much better ranking to sites with incoming links from relevant high traffic sites.

The bad news is a productive link building program takes quite a bit of time and effort, and will take up to six months or more to do properly.

The good news is there are website promotion professionals who will plan and execute a link building program for you as part of a package of promotion services. This makes it very economical. But it will still not happen overnight. Link building is an ongoing long term project.

4. Write Articles in your field of expertise, and distribute them wherever you can
Publishing articles in online publications, directories and ezines is one of the most effective and least expensive kinds of website promotion. It is a perfect way to generate interest in your site, and create traffic.

Well written articles can be used to highlight various aspects of your products or services. At the same time you will establish yourself as an authority in your field. And the articles you write and publish today will continue to be available on the web for years to come.

Distributing articles is also an important way to create incoming links. Other websites and ezines publish your articles and in the process create links pointing back to your website. Why?

Because when you write your article you make sure to embed a link or two pointing back to your site. Often this is done in what is called the "Resource Box" -- a short bio of the author that contains a low key pitch for your products or services.

But writing and distributing articles is not for everyone. It is a very time-consuming activity, and if you are not much of a writer it will cost some money to have someone write articles for you.

One interesting alternative is our own program in which we embed sponsor links in relevant articles. This is probably the easiest and least expensive way to get the benefits of article distribution without the pain and aggravation of actually having to write original articles.

5. Turn visitors into leads
The online sales process starts with traffic — visitors to your site. But traffic is not enough.
You want to turn some of these visitors into leads. A "lead" is a visitor who expresses an interest by contacting you. This puts them in "most-likely-to-buy" category, and gives you a clearly defined group of people you can target with more specific sales messages.

To capture leads you need a carefully planned strategy. You need to get beyond the usual "send us an email for more information" approach.

Simple online forms backed up with autoresponders are perfect for this task. Normally this involves offering some tip or free information course, or possibly a free piece of software.

In order to receive the free gift the website visitor must fill in a short form giving you their name and email address. Then the autoresponder automatically sends out a message containing or pointing to the free gift, along with a presentation of your product. You can also program the autoresponder to send out a series of messages so your promotional pitch is placed in front of them a number of times.

6. Use Pay-Per-Click Advertising for instant traffic
Pay-Per-Click advertising — especially Google Adwords — can be an amazingly powerful tool to reach your exact target market and generate pre-qualified, targeted leads almost instantly.

But this service is also becoming increasingly expensive. And when you make mistakes they can be very costly. There are ways of maximizing your Google Adwords results. These techniques can save you thousands of dollars, and greatly increase the effectiveness of your Adwords campaigns.

The best website promotion program is one that combines all six of these techniques into an organized program. If you are too busy getting your business started, or too busy servicing your clients, then your best bet is to look for a website promotion professional who can prepare and maintain a program for you.

Jun 18, 2008

22 Rules For Writing Amazing Headlines That Make People Buy From You

Discover 22 Rules You Can Use To Write Headlines That Will Reach Out And Force The Prospect To Read Your Advertisement

1. Your headline must offer something that your target market wants very badly.

2. Your headline must include something of self-interest to the reader.

3. If your product is new or improved, say so in the headline.

4. Do not just invoke curiosity in your headline, you must also include something of interest to the reader.

5. Avoid negativity in your headline. Always turn the negative into a positive statement.

6. Your headline should suggest a quick and easy way to achieve the benefit(s) stated.

7. Your headline should be believable.

8. Determine what would make you buy your product, and then try to incorporate that idea into your headline.

9. Avoid making your headline so short that you don’t get the main point across.

10. Avoid clever headlines that make the reader think “how clever.” Cleverness rarely gets people to read your ad or spend money.

11. Avoid headlines that sound dead, or like they should be at the bottom of a statue like “To Serve Humanity Better...”

12. Suggest in your headline that your copy contains useful and valuable information.

13. Use your headline to reach out and grab the reader’s attention.

14. Avoid curiosity headlines unless you also include interesting statements.

15. Avoid hard-to-grasp headlines that require the reader to think about what you are saying.

16. NEVER run an ad without a headline! You must give people a reason to read your ad.

17. NEVER run just one headline. Always test several different ones and then run with the one that pulls the best!

18. NEVER trust your own reaction to your headlines. Instead, get the reaction of someone else.

19. If you emphasize a word in your headline, make sure that word means something and is important.

20. Remember that large-type words act as a stopper. They get people to stop and pay attention, so choose the best words that will get the most attention.

21. Don’t let an artist or layout person decide which headline words to emphasize. An artist thinks in terms of color contrasts and tones, not in terms of making money! Take a look at other successful headlines and incorporate some of their ideas into your own ads.

22. Avoid writing an ad that attracts the wrong people. Make sure your headline attracts the people that are most interested in what you have to offer.

If you will follow these 22 guidelines for writing your headline copy, you will be more likely to have a successful headline and a successful ad! Take some time right now and look back over these guidelines. Then, try to write your own headlines. When you have a few that you think are wonderful, run them by a friend. If that friend asks to see the rest of your copy, you know you have written a true killer headline!

Frank Tocco Is An Established Online Entrepreneur. His Company Shop4Dreams Inc., Offers A FREE 5 Day Website Traffic Generating Camp To Learn The Secrets To Generating Hordes Of Laser Targeted Leads To Your Online Business. You may use this article to post on your blog or website as long as you do not change anything in the article including the links and full give credit to the author. Copyright © Frank Tocco 2008

Jun 17, 2008

How To Create Powerful Offers That Drive Your Sales Through The Roof

Thanks Yanik for posting this article on my blog...
Frank Tocco--MLM Mentor and Business Builder

What does a mafia boss know about marketing?

Lots. Read on to find out...

Do you remember in the movie "The Godfather" when Don Corleone says, "I’m gonna make him an offer he can’t refuse"?

And it’s this simple concept that’s the backbone of any successful sales proposition you make. (However if I were you, I’d probably leave out the threats of violence in your sales piece.)

From now on, your job is to create such powerful offers that anyone reading it would say to themselves, "My goodness, I’d have to be a complete idiot not to take them up on this deal!"

And creating a powerful offer for your MLM lead capture pages to increase the number of leads you generate from your advertising is easier than you think.

Let me share with you one of the most compelling offers I’ve seen. It took a dying hotel on the wrong side of the Vegas 'strip', where you had to watch your wallet at every turn, and transformed it into a super moneymaker.

This is from a very successful ad that used to run for Bob Stupak's Vegas World hotel. Listen to this deal and see if you wouldn't act on this even if you were just an occasional gambler:

"Act now, to receive a virtually free Las Vegas vacation. For $198 per person or $396 per couple I will:

1) Put you up in a luxurious mini suite in an exciting Las Vegas hotel right on the famous strip.

2) I will give you free tickets to a show with name entertainers.

3) I will put a chilled bottle of champagne in your room for free.

4) I'll let you drink as much as want for free, whether you're at the gaming tables, playing slots or in one of the lounges.

5) I'll hand you $1,000 of my money to gamble with for free.

6) I'll let you keep all your winnings.

7) I'll guarantee you'll win a color TV, VCR or a faux diamond ring.

Obviously I'm not going to give this incredible deal to everybody in the whole world. There can only be (small number) of these vacation packages available. First come, first served."

If that's not an irresistible offer, I don't know what is. The closer you can get to something like this, the more customers you’ll have falling all over themselves to give you their money.

Does this give you a few ideas?

Using The Bonus Pile On
Vegas World’s offer uses a concept I call "Bonus Pile On". And the way it works is to keep piling on bonus after bonus until finally you have to say "no mas" and whip out your charge card.

It was the same thing with the famous Ginsu knife commercials a few years back. They used this technique perfectly to sell millions of dollars of cutlery. The announcer would say "And if you act now you’ll also get..." and then about 15 different knives and kitchen gadgets would pop up on the screen.

It made you think about how much value you were getting for such a little price. That’s the power of the "bonus pile on".

So what’s the best way to start using this in your business? Well, one of the best ways I know is using paper and ink. You can give away a series of valuable reports with any purchase. What’s more, you could even make this information available as a download from your website so you’d have zero distribution cost.

Or you could make deals with other businesses where they’d let you give away a product or service from them to your customers. If you really use your imagination here you’ll come up with lots of ways to create a "bonus pile on".

Make Prospects Take Action Now!
There’s no doubt about it - deep down, everyone of us is a lazy procrastinator. That’s why you need some kind of deadline or scarcity factor to make prospects take action now. If your prospects believe an offer is going to be around forever, there’s no reason to take action.

That’s the reason deadlines work so well. In one of my businesses, I’ll stamp a red deadline on the order form for the last day prospects get over $2,000.00 in free bonuses.

And believe me, it’s not unusual to get people ordering right on the very last day of the deadline just because of this stamp.

100% No-Risk Guarantee
Finally, the last component of a powerful offer is to make your deal as risk-free as possible.

Nobody wants to make a mistake and be stuck with something that doesn’t deliver as promised.

That’s why you should make every effort to lift the risk from the prospect and place it squarely on your shoulders. Make a bold guarantee and make it for as long as possible. If you have a quality product, you shouldn’t worry because most often return rates will drop the longer you extend guarantees for.

Another strategy to try is offering a 30-day "hold-your- check or charge slip" trial. That means people will send you checks postdated 30 days out or you won’t charge their credit cards for 30 days. Joe Karbo used this to sell tens of thousands of copies of his book "The Lazy Man’s Ways to Riches".

Now you have all the keys to creating your own irresistible offer and watching your sales soar. Just keep adding value and more bonuses until you come up with an offer than makes your prospect feel guilty for not ordering.

Yanik Silver

Jun 16, 2008

Increase Your Value

What can you do today that can double your income...attract others to you...and increase your effectiveness?

Increase your value!

A first place to start is, what do you know?
Whatever your area of expertise is, learn all you can about your professional. Become extremely familiar with the latest techniques and technology used by industry experts. You can get up to speed with your industry by attending local seminars hosted by industry experts or read books and publications for your industry.

Everything you may learn may not be of value to you, but take a nugget here and there of what you do find worthy of having and implement it. This is the foundation for increasing your value.

The second place is, who do you know?
Seek out the experts in your industry. Find out what these experts are doing. How have they improved? What's their secret? Perhaps what they will share with you can be another nugget to add to your collection. Always been out on the prowl looking for someone who can help you. This is the building blocks for increasing your value.

The final place is, when do you know enough is enough?
The fact of the matter is, you will never know enough. There is so much out there that there isn't enough time in the world to know everything. Especially, because in some cases you may not even consider some of the techniques as being viable for you. So, that is why you need to be on a path of continuous learning.

This is the icying on the cake for increasing your value, never stop learning.

When you increase your value, you become an expert. An expert that becomes sought out. An expert that is trustworthy. An expert that is effective. And, an expert that is a leader.T

hese values put you in charge. In charge of your life and career. You will find yourself achieving what you once thought was impossible, now something totally doable.You choose what to do, when to do it, and how to do it.In return you increase your income, effectiveness, and knowledge.

Dedicated to your success,
Jerome Ratliff

Jun 15, 2008

Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers

Are you guilty of proposing marriage to multitudes of strangers who don’t know you, and who, quite frankly, don't give a darn? Here's why an expensive suit and designer shoes WILL NOT automatically turn you into a Master Marketer....

I’m currently reading a book by Internet marketing pioneer Seth Godin – the founder of 'Yoyodyne' (later bought by 'Yahoo') and the creator of 'Squidoo' -- and there's an analogy I'd like to share with you from the book that’s sure to put a smile on your face.

Even if you’re familiar with this illustration, it's such a gem and applies so well to what we are dealing with in our industry right now that I'm sure you can stand to hear it again :-)

The following is from chapter two of “Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers”, and this particular segment is called, “The Two Ways To Get Married.”

I'm quoting:

"The Interruption Marketer buys an extremely expensive suit. New shoes. Fashionable accessories. Then, working with the best database and marketing strategists, selects the demographically ideal singles bar.

Walking into the singles bar, the Interruption Marketer marches up to the nearest person and proposes marriage.

If turned down, the Interruption Marketer repeats this process on every person in the bar.

If the Interruption Marketer comes up empty-handed after spending the entire evening proposing, it is obvious that the blame should be placed on the suit and the shoes. The tailor is fired. The strategy expert who picked the bar is fired.

And the Interruption Marketer tries again at a different singles bar.
If this sounds familiar, it should. It’s the way most large marketers look at the world. They hire an agency. They build fancy ads. They “research” the ideal place to run the ads. They interrupt people and hope that one in a hundred will go ahead and buy something. Then, when they fail, they fire their agency!

The other way to get married is a lot more fun, a lot more rational, and a lot more successful.

It’s called dating.
A Permission Marketer goes on a date. If it goes well, the two of them go on another date. And then another. Until, after ten or twelve dates, both sides can really communicate with each other about their needs and desires.

After twenty dates they meet each other’s families.
Finally, after three or four months of dating, the Permission Marketer proposes marriage.

Permission Marketing is just like dating. It turns strangers into friends, and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits."

End quote.

A couple of pages later, as he goes more into detail on what he calls “the five stages of the dating process”, Godin says (-- and, again, I'm quoting):

"The Permission Marketer must work to reinforce the incentive, to be sure that the attention continues.(...)
Along with reinforcing the incentive, the fourth step is to increase the level of permission the marketer receives from the potential customer..."

( And here’s the part that really cracked me up :-)

“Now I wont go into detail on what step of the dating process this corresponds to, but in marketing terms, the goal is to motivate the consumer to give more and more permission over time...”

End quote.

(Godin then goes on to talk about what types of “permissions” a marketer can obtain from his customer; permission to gather more data about them, permission to offer a new category of product their consideration, etc., etc., and about how the marketer uses the permission he has obtained to get the customer to eventually say, “I do”….turning permission into profits.)

Pretty humorous, huh?

Happy dating, everyone!

PS: If you want to check out Godin's website, it's
http://SethGodin.com. And, no -- I'm not an affiliate :-)

Lena Bjorna is an actress-turned-network-marketer, specializing in Internet marketing and personal branding. She and her team of marketing professionals offer serious but struggling entrepreneurs a step-by-step guide to true financial freedom. Free info and email bootcamp at
http://www.LenaBjorna.com and http://www.NewCoffeeHouseLetter.com.

Jun 14, 2008

Leveraging Marketing Tools To Grow A Thriving MLM Business

by Frank Tocco
So many people looking to start a MLM or home-based-business think they have to become a door-to-door sales person, telemarketer, or an Amway rep giving endless presentations to make any money.

That’s not the reality at all. These things do work but there’s an easier way.

Here the rule is to build a successful MLM business: We sort and market. We do not sell!
Selling only turns people off and all they want is to get as far away from you as possible.

There are selling superstars that jump in with two feet and sponsor people like crazy. They come out of the gate fast and sponsor 20-40 a month and even though if feels like you won the lottery, within three months all those new reps will start quitting faster then they can sponsor new reps.


Because people can not be duplicated and the new reps sponsored by a superstar recruiter can’t do what the superstar did and begin to believe they are not cut out for owning a MLM business. The superstar makes it look so easy that they begin to feel frustrated or not qualified to build a business of this sort.

People will never be duplicable but systems are. This is why having a successful, proven system that is duplicable is very important but it is only part of the equation. The other part of the equation is you.

You do have an important part to play in building your MLM business because people are buying you just as much as your opportunity. Do you offer something of value to this person that will help them gain power by associating with you?

True leaders have invested time and money learning the skills needed to succeed in their business of choice regardless of what business it is and can transfer their know-how to someone in a way that allows them to get successful results faster then they did. That’s valuable to someone wanting to learn that skill.

But selling is not the same as marketing so how can you tell when you’re selling?

As soon as you start explaining anything about your business, you are selling. If you start to talk about the price, the ingredients, the compensation plan, the background of the founder or the product, you are selling. Anything more than the name of the company or product or one testimonial is selling.

Do Not Do That!

Think of yourself as a professional promoter who’s only job is to hand out information about an incredible business opportunity or product and to get out marketing tools to as many people as possible because these marketing tools do the work for you. The tools sell the business or product and you only sell yourself as a leader.

If you put a city kid on a tractor up against an old farmer with hand tools, who do you think would plow the most land and harvest a bigger crop? The city kid because he has the use of better tools that give him an advantage over the experienced farmer. Marketing tools do the same thing.

Some people complain that they have to spend money on tools but these people do not get it at all. Education costs money and tools cost money and the right tools put together with the right education and a strong reason why you want to be in business in the first place can make you a fortune.

Think of it like this. No matter what tool your business uses; brochures, CD’s, DVD or postcards, it makes you money and will do the selling for you. Most people do not like selling but they still continue to sell, sell, sell.

Let the marketing tools do the sorting and selling for you.

For example, a DVD presentation that cost let’s say ten dollars per DVD is worth hundreds or thousands more than ten dollars.


First, it will do a sales presentation much better then most people can and it will do it the same way every time, anytime and anywhere. Secondly, imagine that your DVD is an employee that works for your company. If it shows a hundred presentations that are 20 minutes long how much is your employee getting paid? Ten dollars divided by 100 times equals ten cents per twenty minutes or 30 cents an hour.

What if you had 100 DVD’s doing that everyday? And it made a sale of say 10 dollars one third of the time. That’s 330 dollars a day or ten thousand dollars a month. 100 DVD’s that cost you 1000 dollars would be a bargain. Or you could save your money and give 100 presentations daily yourself. Do you see why having the tools are worth the investment?

Don’t waste time with people that do not get it. Forget about the neighbor or friend that did not see what you are so excited about. You are not sorting to get their approval, you are sorting to find people who get it and can see how using these tools they can grow a successful MLM business. People that will go out and grow their business and find others to do the same.

All you are doing is giving each new person you expose your MLM business opportunity to the chance to say yes or no. The more you do this, the more successful you will be. Once they start, give them the tools to get the job done correctly instead of trying to turn them into sales superstars or product experts.

Copyright © Frank Tocco 2008
Discover A FREE 5 Day Website Traffic Generating Camp To Learn
The Secrets To Generating Hordes Of Laser Targeted Leads
To Your Online Business. You may use this article to post on your
blog or website as long as you do not change anything in the article
including the links and full give credit to the author.

Jun 13, 2008

How to Easily Create 100s of Articles This Week Without Writing a Single Word

Many of you probably already know this information. However, being fairly knew to internet network marketing I found this article to be interesting and helpful and thought I would share it with other newbies.

If you are not so much into writing but you are aware that articles are relatively important to your success, then you would think of better ways in order to generate an alternative move. This can be done by utilizing reprint articles.

Using reprint articles would definitely let you post hundreds of articles without having to write a single word. All you have to do is to look for quality articles in different article directories, website, or article banks. In this way, you will be making many articles, post them in your website, and generate the kind of traffic that you need.

With reprint articles, you can definitely optimize your website so that the search engines can easily find your site because of the numerous keywords that can be found on your pages. And without a doubt, with the help of reprint articles, you can definitely reap result for your website with all the fresh information that you can use every single day.

So, if you want to more on how to create 100s of articles without having to write not even a single word, here is a list of some facts that you need to know:

1. Reprint articles are search engine optimization (SEO) tools This means that reprint articles are considered to be one of the greatest search engine optimizer. This is because if you have many articles posted on your website that contains the important keywords needed by the search engines, chances are, you will be able to arrive at the top rank of most giant search engines like Google.

2. Easier marketing, more money If you are not inclined into writing articles; if you are not really a born writer but you want to be successful, then, it is time for you to use reprint articles. With reprint articles, you are able to generate the traffic that you want by placing fresh content on your web pages everyday.

3. 100s of articles with just one click
The good thing about having reprint articles on the web is that you get to have as many articles as you can have on your site without having to drain your memory resources or your think tank. An average writer would take two hours to come up with a good article. With reprint articles, you can instantly use 100 articles with just one click.

4. A great marketing strategy
With reprint articles, writers of the articles do not just create good traffic for their website but they can also help other people like you who are seeking for quality articles that are generally targeted to the search engines. Also, there are instances wherein you want to give away the same articles to other people who might also have a need for those articles.

Hence, what takes place is a give and take relationship between and among website owner. The good thing about it is that you get free articles that can be used in your website, the writers of the articles can obtain a direct link to his or her website.

5. Use a special software that will generate good search result for the articles that you need Finding articles in the web can be a daunting task. However, things would be easier if you will use a special software that will generate many pages in the result page wherein you can find the best articles that you can use freely and absolutely.

A vast number of special software was especially created in order to facilitate the search. Hence, you get faster results for your search, faster utilization of these articles on your own website, and a faster way to earn profit. Just keep in mind that when using these reprint articles, you must conform to the authors' conditions so that you will not have any trouble with him.

6. A wide range of topics
In order to have all the necessary articles that you need for your website, try to look for articles based on their categories. You will not have a hard time producing 100s of articles in a week because there are thousand of articles written every day.

So, you get a wide range of topics that you can use in your website. Indeed, creating many articles without having to write a single word is not impossible. In fact, it is relatively easy because all you have to do is to search the directories of articles.

Therefore, with reprint articles, life can be easier online.

Author Resource:- Daegan Smith is an Expert Internet Network Marketer. "Learn How To Make $10,717 In Less Than a Week While Quickly And Easily EXPLODING Your Network Marketing Organization Without EVER Buying a Single Lead?" http://www.internetmlmsuccess.com

Vemma Expands Into Lithuania, Latvia And Estonia

Hello Team!

My visit last week to Amsterdam for the Vemma Europe Convention reiterated for all who attended, the excitement, passion, culture and opportunity, but specifically the reality that Vemma Europe is really booming!

Last month alone, Vemma expanded its reach into three new countries - the Baltic states of Lithuania, Latvia and Estonia. This brings our country total to 45!

To give you an idea of the growth potential in this region, Lithuania, Latvia and Estonia have experienced rapid expansion in their market economies and had the highest growth rates in Europe between 2000 and 2006.

Vemma's entrance into these markets creates ample opportunity to share the Vemma products and business with new contacts and entrepreneurs alike.

I am very excited to have Lithuania, Latvia and Estonia on board and encourage you to reach out to your contacts in these countries.

Be sure to visit your MyVemma.com checkout page for complete product and pricing information and let’s keep up the momentum!

BK Boreyko President & CEOVemma Nutrition Company

Jun 8, 2008

Structuring Of Email Marketing Campaigns

Email marketers have a huge impact on whether their messages will be considered spam and may escalate into complaints and accusations.

With careful structuring of email marketing campaigns, marketers can significantly lower their unsubscribes, minimize their complaints and increase the responsiveness of their lists.

Below are several recommendations that I have found to be instrumental in achieving these goals.

1. Use the confirmed opt-in subscription model.

Confirmed opt-in requires your subscribers to confirm their intention to subscribe to your mailing list before you can deliver your information to them.

Switching to the confirmed opt-in model is the single and most important step you can take to prevent email abuse complaints.

When you confirm your subscriptions, you are doing the best possible thing to shield yourself against spam accusations.

It is important that your email marketing provider stores the important logs that can “prove your innocence”, should you ever receive a complaint.

Such proof may include:
subscription method (i.e. email subscription, web-form subscription, manual inclusion, list import)

IP and time stamp of the original subscription request (i.e. a person who initially requested to be subscribed)

IP and time stamp of the actual confirmation (i.e. a person who clicked on the confirmation link)

A reputable email marketing service provider will automatically archive the proof for you, and take care of the complaints on your behalf.

It should be noted that with the unconfirmed opt-in model you leave yourself vulnerable to attacks, joe-jobs and spam accusations.

By confirming your subscriptions you will have cleaner, more responsive lists that are more targeted, generate significantly less complaints and unsubscribes, and contrary to what the urban myth is — do not negatively impact sales.

2. Identify yourself in your email messages.
Many of the complaints are caused by the fact that the subscriber doesn’t recognize the sender and automatically assume that the email is spam.

You can combat this by adding clear information that identifies you and your company in the beginning of your message, and reminds your subscribers of who you are and what they signed up for.

When you do this, make sure that you don’t say “This email is NOT spam” — people will assume it is.

Instead, you could try something like:

Hi Joe, You have signed up for my free email course “How generate responsive leads” a week a go at my site: http://shop4dreams.magneticsponsoringonline.com

I was wondering… have you had a chance to review the first lesson and give it a shot?…

By identifying yourself clearly to your subscribers you are significantly reducing the chance that they will unsubscribe, complain or click on “This is Spam” button.

Another important aspect is to include your company name and address towards the end of your message.

This is necessary to comply with the CAN SPAM legislation, but at the same time it provides an important information to your subscriber and may result in lower complaints.

3. Ensure that your emails don’t look like spam.

A lot of complaints and unsubscribes can be avoided if email marketers structure their messages appropriately.

Here are a few tips:

a) Choose your Subject line carefully — it’s the first thing they will see!
Make sure that the Subject reflects the contents of your message and that it doesn’t remind your subscribers of spam.

b) Do not write long email copy - go for “short and crisp”, then point to your website for more information;

c) Don’t repeat your website URL over and over again — you are more likely to get more complaints than more sales; once or twice is usually enough;

d) Write plain text messages instead of HTML enhanced messages;

e) Do not use “hash-busters” - i.e. special characters or punctuation entered in the attempt to fool the anti-spam systems (i.e. F’REE instead of FREE or v111agr^a instead of viagra);

f) Run a spam-check on your messages before you send them out and fix any problems that it detects;

4. Provide an easy way to unsubscribe.

Every email that you send out must contain an unsubscribe link at the bottom of your message.
The unsubscription process must be easy to follow and effortless, and must actually work. This may sound funny, but some of the unsubscribe systems I have seen had issues and some didn’t unsubscribe at all. Test your system thoroughly to make sure that it works.

You may use an outsourced email marketing solution such as GetResponse to automate email hygine, handling unsubscribes, bounce-backs, complaints etc.

5. Be cautious of lead providers.
Purchasing leads is popular among many marketers who use them to increase the size of their lists.

Unfortunately, many of lead generation companies resort to dirty tactics to increase their profitability at the expense of customers and their subscribers.

These include:

a) Sharing the same leads over and over again with multiple clients.

This not only significantly reduces the quality of the lead, but it also increases the chance that it will result in a spam complaint in the future. Quite simply, people who sign up for one publication, but start receiving email from 15 similar campaigns are very likely to complain — and for a reason.

b) “Bribing” people to subscribe
Another trick is “incentivizing” leads subscriptions, by offering the subscribers some form of compensation for filling out the form, such as a coupon, a chance to win something etc. This produces leads of inferior quality, because most of the subscribers are not genuinely interested in your publication, but are signing up solely for the incentive.

c) Pre-selecting signup forms
Some lead generating companies use lead generation forms with checkboxes that are pre-selected. This dilutes the list quality and results in spam complaints.

Purchasing leads carries a substantial risk for email marketers.
If you decide to purchase leads, here are a few questions that you may want to ask the supplier:

a) Are the leads generated specifically for me?

b) How are your leads generated? (ask for an example)

c) Is your lead generation process incentivized?

Remember — when it comes to lists it is always the quality that is important, and not the quantity. It is much better to have a small and responsive lists than a large, diluted list that is much more likely to generate complaints, spam accusations and customer support issues.
By outsourcing your email marketing to a reputable provider you will have saved yourself the hassle of dealing with all the issues associated with email hygiene.

Jun 6, 2008

5 Ways to Add Your Personality to Your Writing

by Michele PW
One of the fastest ways to transform your website and promotional materials into a client magnet is to add your personality. (And yes, even if you're trying to build a business bigger than you personally, you still want to add your personality. People want to do business with people, not faceless, nameless corporations.) Now, there are a few ways to do this, including branding and graphics, but what I'm going to focus on in this article is how to do it through words.

Remember, the stronger your personality shows in your writing, the more loyal your customers and clients will be, and the more money you'll ultimately make.

So, here are 5 ways to add your personality to your writing:

1. Read more. The more you read, the more you'll learn how to express yourself in writing. Not only will you learn by example (especially if you read things by writers with very strong personalities) but you'll start to absorb ways to express yourself using words that you'll be able to transfer to your own writing.

2. Write more. Sorry, there's no getting around it. The more you do something, the better you'll get at it (and yes that includes writing). Start a blog, write articles for your website, write letters to your friends; it doesn't matter what it is but just start writing.

3. Keep a journal. I know this sounds like more writing (and technically it is) but it's a different kind of writing. It's more like exercising (okay, maybe that's not a great analogy either). Basically, journaling works because it gives your muse a way to "come out and play." And the more you can access your muse, the easier it will be to bring your personality out while you're writing.

When I say journal, what I mean is get out a pen and paper and start writing. Yes, I want you writing by hand. No computers. Something magical happens when you write by hand versus type. And just write about anything that comes up. (Nothing comes up? Write "I have nothing to say" until you find you DO have something to say.) Do this regularly and you'll be amazed at how much easier it gets to bring your personality into your writing.

4. Read out loud. This is a trick actors do. They read things out loud and listen to their breathing, their phrasing, etc. This is a great way to find your actual "voice" which you then can transfer to writing. You don't have to read things you've written either.

Read novels and nonfiction and articles and anything that strikes your fancy. And really listen to how you say it. Everyone reads things differently because you put your own personality into it, and that can translate into your writing.

5. Write in other people's voices. This is a trick artists do. When they learn to paint, they paint in the style of other great artists. By studying how other people paint, you'll pick up some of their techniques. You incorporate what works in your style and abandon what doesn't. And by studying other people's styles, you'll start to be able to break down your own style, and thus you'll understand how to strengthen it. You can use this for your writing.

Here's how you do it:

First, choose a writer whose style resonates with you.

Next, copy a passage they wrote word for word. You might want to do it a few times.

Then write something original, but do it in their style. Keep practicing until writing in their style becomes second nature. But this should strictly be an exercise. Don't try and copy other people's writing styles and pass them off as your own.

Not only will it come across as inauthentic and more likely turn off your target market, but depending on what you do, you could end up in legal trouble. Even if you only incorporate a few of these tips, you should start to see a shift in your own writing. Before you know it, your personality will be shining through, and with it, you'll start to see more clients, more sales and more profits.
Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site at http://www.michelepw.com. Copyright 2008 Michele Pariza Wacek

Jun 4, 2008

People Actually Pay You To Hear About Your MLM Opportunity And Products!

If you would like to attract an endless flow of free leads who are so qualified... and so eager to get started... they actually pay you to show them the plan... then this will be the most important message you ever read.

Here's why:

My name is Mike Dillard. I'm an MLM trainer and direct marketing specialist with over 100,000 students around the world — including 7-figure network marketers, CEO's, real-estate investors, and Internet marketing "gurus" who make millions of dollars per year.

I have personally helped thousands of network marketers go from "zero to wealthy" in as little as a few weeks. And many of my students have achieved total financial freedom in almost every MLM company in the business.

But you want to know something interesting?

Just a few short years ago...

I Couldn't Sponsor A New Distributor If My Life Depended On It!

It's true.

I was 25 years old at the time and, after five years in the business, I could count the number of people I had sponsored on one hand

No matter how hard I tried, I just couldn't make money in MLM — even though I worked it day and night... and even though I did everything my upline told me to do.

I went to every meeting within 300 miles... made an average of 100 (yes one hundred) cold calls per day... and spent every penny I had on books, tapes and advertising that never paid for itself.
When I told my upline about this, they said it must be "me" doing something wrong. That the system was completely "duplicatable." And I just needed to be more "positive"... set more goals... call more leads... and attend more meetings and training calls.

But those things only got me more of the same rejection and frustration. In fact, by this time I was dirt broke... had racked up thousands of dollars in debt... and was so financially in "the hole, I had to pawn my championship winning bike and furniture just to eat.

In truth, I had pretty much given up on MLM.

Then one day, almost by accident, I discovered a secret way of prospecting on the Internet after reading an email from a direct marketing genius in Chicago.

An almost laughably simple technique that requires no cold calling... no going to meetings... no rejection... and absolutely no selling.

In fact, with this secret...

People Actually Paid Me To Hear About My Opportunity And Products.

I almost couldn't believe it.

I used to spend hundreds of dollars per month on advertising and beg people to let me show them the plan.

But now people were actually giving me money to see it — just like they would pay to watch a concert or movie!

The result?

My struggling MLM business changed overnight.

Money flooded into my bank account — DAILY.

People from around the world (who I'd never even met) started calling me and wanting to join my downline because they wanted to use my methods too. Within just 4 months I was financially free... and out of the "rat race" forever.

And best of all:

These new distributors signed up with no annoying objections... no "hemming and hawing"... and no questions asked. They simply tracked me down, asked me to show them the plan, and signed up as distributors on the spot because my system had already done the telling and selling for me.

Frankly, the money and success came so fast... and so easy... I thought it was some kind of "fluke."

So I showed my method to a few other struggling distributors in my downline and had them try it.

And you know what happened?

They Each Made Money Just As Quickly And Easily As I Did

It was incredible.

I had discovered a 100% "rejection-free" way of prospecting that lets even the most "timid" and shy networker sponsor dozens of new distributors in just a few short weeks.

Without making one single cold-call.

Without having to hassle your friends, family and neighbors.

And without spending ANY money.

In fact, as I said, people actually pay you to prospect with this method.
Sounds almost crazy, doesn't it?

Hey, I understand. Sometimes I still have a hard time believing this is real.

And all I ask is you hold off from disbelieving long enough to see the evidence for yourself. It will take just a few minutes, and I will help you sponsor new distributors far faster and easier than you ever dreamed possible.