Nov 29, 2009

Explosive Social Media Tactics

First, let's define the term explosive results for our use.

When you visualize something explode, think of a burst of energy, often associated with fire, for some reason - probably the fault of our favorite action movies.

I love watching things fly as long as I know nobody really got hurt - not only films, but in promoting the website. And a smart strategy for social media not only takes several thousand links to various social sites. That can provide visibility Web Premium, more targeted visitors, and bring you closer to your existing audience.

A social norm of the media campaign helps spread the word about you and encourage other people too.

An explosive social media viral campaign of inherent exposure, inspires community-driven media, helps the web a better place, and even bring joy to people, however fleeting.

When sharing in social media, if the goal is to get more people to see your links, you are in the right direction, but at the same time, it is limiting its potential. You may think that getting explosive results of social media will take more time, energy and money, but this need not be the case.

If you own a business, you know that working more is not necessarily better results - What if you are working hard in the wrong?

Sometimes the remedy is working smarter. Here are a few small changes you can make in its approach to social media that can boost their performance of social media warm to hot smoking.

Explosives Social Media Tactic # 1 - Hot Content

The cornerstone of any social media campaign is the content. If you get this part wrong, no matter if all other elements are right. Study what is happening in their specific subject heat and find a unique angle to fit your content into what people already know how, without stealing their ideas.

Explosives Social Media Tactic # 2 - Red Shades niche

The focus of most submissions to social media sites, most likely to be viral, if you share links with others or your own. Here's the logic.

People follow others with similar interests. They are on sites like Google, Yahoo, StumbleUpon, Delicious and Digg actively looking for new content. Put the two together and have a whirlwind of clicks happening. The only question is, will your link is clicked it happened?

An average of 5,000 connections on Twitter or Facebook is useless if you are connected to people who do not want your broadcasts, and you're as useless to them unless you want to hers. If my focus is on improving my existing business and is trying to get me to sell their products network marketing no matter how many times you ask me. If I do not care, continued broadcasting will be ignored, or worse, completely blocked.

It's about the perfect balance between quality and quantity.

And if I'm not paying attention to you, I can not spread their message. If you are in network marketing, why not go after people who love the concept of network marketing, but can not seem to find the right company? That is a perfect combination, and can drastically reduce their search for suitable partners and prospects.

Explosives Social Media Tactic # 3 - Simplifying Sharing

It amazes me how many people miss this one.

You have great content. You have a vast network of niches.

Why feed them content that is difficult to share? Makes the report must be in PDF format? If so, it must be behind an opt-in the wall if you spread it among people who have already opted in? Anyone connected to your business through its Facebook page, Twitter or your flow is also part of its delisting. Yes, it would be better if they were on their list of BBS, but what quicker way to reach your destination to show that it is necessary to keep prisoners there?

If the white paper is of great value such that you do not want to spread, well, that's something different. But if you are sharing it for others to spread, making it easy for others to share.

Send your link for all they have to do is click the thumbs up button.

Put an exchange of a few links on the page.

Make it easy for them ReTweet.

The easier it is for them to share, the more likely they are to do so.

Explosives Social Media Tactic # 4 - Consistency

And now we come to the area not at the most. One of the things I know I have to do, but I have not quite gotten the fall brainstorming on how to create and distribute content on the consistency of quality, and yet provide better service and support to my clients and customers . I always err on serving people who bought from me, thinking that the next blog post can wait until tomorrow.

Then at some point, I noticed a decrease in the return traffic - people do not come back, because I had heard all he had to say. The solution? It helps me for my content creation process. The ideas are still mine, but I was able to barter support for research, transcription and editing. I can also get audio and video polishing a much lower cost than I thought, though not always use this option due to time constraints.

The other thing that helped a lot was over my perfectionism complex. Free your content as soon as possible. I can not tell you how much money they have left on the table of my old fear of the errata and the grammar police. Not to mention the fact that I felt like I was hanging out of my public.

He subscribes to something because you want to get regular updates. If your favorite daily news began to arrive once a week, probably will change channels. If you are incompatible, without explanation, the audience numbers and the fall of the network will vanish.

Explosives Social Media Tactic # 5 - Think of commitment

Measuring the outcomes of his visit to a page by itself is a thing of the past. When the web was mostly text and pictures, it made some sense of how many pages a visitor found on your site was a true measure of engagement.

Today this is not the case. You want to look instead of how long people are in place. The exception, of course, is when customers come to your site to buy, and order processing system takes them off the page. But if people are not leaving your site because they are willing to purchase or subscribe, you really should look for those who are not paying more attention to its contents, and changes can do to make them stay.

This is very important in understanding the content will naturally viral. What jobs are people staying on your site to comment on? When taking a few extra seconds to retweet? Are they watching their videos across the road?

Once you know the contents of your audience is more connected, and why, you can do more of it.

Explosives Social Media Tactic # 6 - three-way connection and communication

That's not a typo. Three-way communication is when the way you conduct yourself online that you look at someone else, who is also, indirectly, is managed by its form or statement. I wish I could credit the author correct this, but I do not remember who was the first to observe that three people are positively affected by an act of kindness - giving person, the person receiving it and the person observing.

An example of this in action is to have a conversation with a colleague about your new product in a social media site. Your friend is likely to want to tell anyone about the testimony you just get, but do not want to be rude or too humble to brag. Ask at the front of your audience, and the conversation is exposed to the connections and re-exposure.

The connection is so important - if communication is the transmission of information, the connection is to do it in a way that the bonds. Several hundred contacts closely linked to spread their message faster and farther than several thousand distant aquaintances.

Explosives Social Media Tactic # 7 - What's for everyone?

In the '80s, we all think about what was in it for ourselves. In the 90s we decided to focus on others, therefore, what is for them. Today, we are in the era of win-win-win. Tell them how it benefits and tie it to their advantage.

Want someone to help publicize their stories? Make sure they know how important it is for you, why did you come to them for help, and how they will be perceived to be the bearer of good news.

You can check the list above and the feeling that is intimidating, but it has to be. Concentrate on doing just one of these things better every day for a few weeks, and before you know it, you'll be doing them regularly. The results obtained will help those new habits stick.

Nov 6, 2009

Discover Profitable Niche Markets

Looking for a profitable niche market or two?

Then I think you'll like this piece called 'Simple Four Step System To Discover Profitable Niche Markets' because it's simple without overlooking important steps.


Do you want an easy way to find profitable niche markets online?

If you answered yes to that question then you should focus your market research efforts on people's wants and problems.

You need to realize that one of the most common reasons people use the Internet is to find solutions to their most pressing problems and to find ways to fulfill their deepest wants and desires.

You can profit from niche marketing by providing these people with information, products and services that helps them get what they want. The following method will help you uncover several of these problems, wants, and desires in several niche markets.

Step 1. Find A Good Keyword Suggestion Tool
There are many keyword suggestion tools online but the only one I use is a paid service offered at...

In my honest opinion it's the best niche marketing research tool on the planet.

With this service you get to see how many times any keyword or phrase has been searched for within their vast database over the past few months as well as a prediction of how many times a keyword or phrase will get searched for across all major search engines over a twenty-four hour period.

They even have a free trial so you can test their service.

There are also several free keyword suggestion tools available online. I recommend the one available at Digital Point Solutions since it returns the first fifteen results from WordTracker's database and even more results from Overture's Keyword Suggestion Tool at the same time.

You can find this free tool here...

Step 2. Do The Research
In this step you will discover several problem and want types of keywords. You can do this by entering broad keyword terms into either of the keyword suggestion tools mentioned above.

Here's an example of some broad of keywords...

- tutorial
- guide
- how to
- instructions
- plans

Go and do some keyword research on any of these and you will get lots of data showing you exactly what people want to find "tutorials" about, "guides" to, and "how to" information for.

Here are some other broad keywords that will help you discover what consumers are looking for online.

-step by step

Using this very simple strategy you'll be armed with a literal gold mine of niche marketing information that you can use to build more profits by creating products and services that solve some of the problems, wants, and desires of people all around the world.

Step 3. Ignore Non-Profitable Markets
During your research you'll come across some keywords that have very little or no market value. Many of them may even have extremely high search counts but as the saying goes quality is more important than quantity.

Some examples of niche market keywords you may want to avoid are celebrity names, fads terms, song lyrics and adult oriented keywords. Those markets are very hard to sell to profitably since they are focused more on entertainment rather than problems, wants and deep desires.

Step 4. Don't Ignore Tiny Niches
Many people may ignore a keyword or phrase that only gets a small amount of searches per-day on the major search engines when this is exactly where the easy profits are. These are the markets that everyone else is overlooking so it is a lot easier optimize your pages to rank highly for they keywords that you want to target since there is less competition.

And even more importantly there are probably very few websites that are actually selling to these specific markets so your competition factor dwindles even more.

Nov 4, 2009

Mass PPV Will Slap Google, Yahoo and Bing Back.

Ok so you have tried most paid marketing platforms such as ppc marketing adwords, media buying and what not. The affiliate marketer’s tool box for promotions is ever growing resulting in mass confusion. You will find more and more wannabe Gurus advocate the next best thing since sliced bread when it comes to making a quick buck online.

If you've got more SEO tools than money coming in, it’s time to take a look at your marketing strategies and pay close attention.

Years ago adwords was king with most internet marketers trying to master adwords to make a killing in their niche. Some very smart marketers have made millions using PPC and adwords, Perry Marshall being the classic example.

The problem I see daily is that unless you know what you are doing with paid ppc you will see your campaign budget literally disappear overnight.

There is a science to adwords that not many people can master in a short period of time. Especially newbie’s who are setting up campaigns left right and centre.

With the hefty cost per clicks involved in any adwords campaign you need to be looking at the ROI you are getting for your troubles and money invested. The trouble here is keeping up with Google’s changing algorithms, constantly being slapped and sent to implement black hat underground techniques, which don’t work in the long run.

Yahoo MSN and Bing are following the trend. Although it's been said that MSN and Yahoo have great conversion rates. There is a better way of getting fast targeted results.

What if you knew of a secret marketing strategy that allowed you to buy traffic at insanely low prices? I’m talking cents here and not $10 dollars a click.

The Internet marketing industry is becoming more a more aggressive with thousands of people joining the online community every single day, backed by wannabe gurus who are teaching them that they can make quick money online. Leaving them out in the cold while they rake in 6 figure commission checks in their sleep.

Forget the Buzzword make money fast. The New Buzzword is Mass PPV at wholesale prices.

You can make money fast if you know the secret marketing techniques used by the real Gurus in the know, quite frankly you will not hear about their secret techniques that they use to rake in thousands of dollars a month.

Massive Traffic

    GetResponse Email Marketing

    Nov 1, 2009

    How To Get A Top Ranking Article Listing On Google

    I have found that the best results for articles I´ve written create a long-lasting resource for a new lead or sale.

    For example, if you Google right now this:

    powerful social media users you´ll see an article that I wrote months ago that´s still in the top 5 listings for that search.

    Search influencing powerful social media users ranks at #3 position the day of this posting.

    This isn´t to brag, it´s to show it can be done and...

    This is how I did it for starters...

    numbers 5, 6, and 7 were crutial in getting these results.

    1. Be original.

    2. Offer something of value and interest to your reader.

    3. Build trust so the reader sees you as an expert on your topic.

    4. Build curiousity so the reader feels compelled to click on your resource box link.

    5. Select 2 or 3 keywords to include in the title and body of your article so the search engines can find you when people are searching. This makes your article easier to find when people are searching for that information.

    6. Research the 5 main competitors. Google your keywords and see what comes up before writing your article so you know what the top listing look like as far as content.

    7. Promote your article. Twitter it, Ping it, Digg it, Blog it etc. and add it to your autoresponder messages so people will read it and respond to it.

    The results of this top ranking article has not allowed me to quit my day job, but it has created a steady flow of pre-qualified, pre-interested prospects and customers and helped me build a quality list while I´m out doing other things. And it keeps doing this day in and day out. All in all, the time writing it was well spent.

    Hope this helps someone get the most out of their article writing efforts.

    Frank Tocco

    Oct 30, 2009

    Sneak Peek Into a Super Underground Marketing Method...

    I've just been given a sneak peek into a super underground marketing method. I thought I knew a lot about marketing, but when I saw this technique I was amazed at the results! The craziest part is that you can literally get targeted visitors for less then ONE CENT!
    [VIDEO] Weird 9179 subscribers, 45,000 visitors, $0.07 spent!!...

    This video is completely FREE to watch and you have got to check it out right now

    (Click Link Below)
    I am completely floored and amazed at what I have just seen...

    The video is from a guy named Kris Trujillo. Kris is a super affiliate that has helped generate THOUSANDS of dollars for different CPA networks. He also builds MASSIVE lists overnight!
    The great thing about Kris is that he is a marketer in the trenches.

    He knows his stuff and he is always adapting his marketing strategies to the ever changing Internet. The techniques he teaches are leagues ahead of other marketers. No one is teaching this stuff online!

    Unfortunately there are going to be plenty of angry and upset "Gurus" as Kris is about to expose an extremely LUCRATIVE method for marketing online. His method can literally be used to milk the online world for THOUSANDS of leads overnight!

    Rumor has it that he is EXPOSING one of the most powerful MARKETING formulas online that uses SECRET TRAFFIC funnels to bring in some EXPLOSIVE PAYDAYS!

    I've seen live proof of over 9179 leads generated in less than 24 hours and you gotta see it yourself to believe it:




    Most Gurus will tell you that affiliate marketing is the easiest way to earn big money online, and although this can be true to a certain extent, they never tell you the ad costs and complexities in setting up a profitable campaign and then scaling it up to earn the really big numbers.

    All of this is actually a lot more difficult than it is made out to be in most of the online courses you have bought.

    The SECRET to EARNING BIG CASH with affiliate marketing is to do it with cheap targeted traffic. I'm not talking from traffic brokering websites that sell your ad on a parked page… I mean an aggressive form of marketing with POPUP WINDOWS! This is what the people in the know have been trying to hide for a very long time.

    Kris teaches an intrusive marketing method that only the biggest affiliates are currently using! His technique utilizes popup IN YOUR FACE advertising techniques that can be so targeted leads will beg to be on your mailing list.

    These popup windows can be SUPER TARGETED and can generate INSANE CONVERSIONS. This is hands down…way more powerful than any other form of affiliate marketing!

    See the PROOF With your own eyes HERE NOW for FREE:

    Kris is an extremely talented Internet Marketer with a large reach in the Affiliate Marketing industry. He has personally trained dozens of affiliates in this marketing strategy. Helping several Affiliates generate over $300,000 a MONTH!

    The amount of people that made a downright filthy income with his techniques that he is revealing in the course are quite frankly SHOCKING!

    This is hands down the most Secretive Underground Marketing formula ever to be released online and you would be CRAZY if you didn't check this out:




    The Second part of the big deception online is that you need to use Google Adwords, Yahoo, and Bing to make the real cash on the internet.


    Although yes search engine marketing (SEM) is a truly powerful system to use in your marketing, the fact of the matter is that the competition on adwords alone is insane, and unless you have a big ad budget and a lot of time on your hands to test your campaigns, be prepared to get wiped out FAST!

    The truth is you don't need Google, Yahoo, or Bing...

    Kris explains how you can harness the power of other peoples websites to help you generate mass amounts of traffic for DIRT FREAKIN CHEAP! The cheapest traffic sources that Kris uses bring in SUPER targeted visitor to his website for less than $0.02. Then he turns the traffic around and converts them into a lead for whatever niche he wants.

    You could almost call him the Pied Pipper of Marketing. Leading the masses to his sites and coercing them to join his personal mailing list… Then … He shoves them off to CPA offers where he can turn that $0.02 visitor into a $4.00 commission. AMAZING. I can literally watch this guy work all day long!

    Like I said before this is the guy to listen to when you want the real underground knowledge of how to earn big bucks online and you would be crazy if you didn't check this out.


    I personally cant wait to find out more myself and am going to be following this thing like a Hawk. It looks so good that its almost scary and I am not going to lie to you but I am real excited!

    After all, who in their right mind would refuse an underground system to generate six figures with No Google, No Yahoo, and No Bing… Best of all… You capture the lead and sell to them day in and day out. Anytime you are running low on cash… Or maybe you just want to go out and buy a new car… Just blast your newly formed list with a HOT offer.

    I'm off to check out the affiliate section for his site now to get more INSIDER Information. Why lie? This is so hot if you don't buy it you'll be crazy. Rumor has it… Kris made Chuck Norris cry… I suggest you watch his FREE Revealing Video here:


    Frank Tocco
    P.S. This Secret Page will be taken down in exactly 24 hours and will never be up again so if you want some real insider information from someone who has proven to be a success in this industry and helped many others achieve the same results you should stop everything else you're are doing right now and check this out.


    Sep 2, 2009

    5 Pick Up Lines to Get You the Girl - and Why Opening Lines Matter

    by Darren Rowse

    Pick Up Lines to get you the girl….

    Do you believe in love at first sight, or should I walk by again?

    If you stood in front of a mirror and held up 11 roses, you would see 12 of the most beautiful things in the world.

    If I could rewrite the alphabet, I would put U and I together.

    I’m sure glad I brought my library card, ’cause I’m checking you out!

    Inheriting eighty million bucks doesn’t mean much when you have a weak heart.

    Ok - these pick up lines (opening lines) will never get you the girl - but in the same way that great titles are vital when it comes to getting the attention of RSS feed readers - the opening lines of your blog posts DO matter - a lot!

    The Purpose of Opening Lines
    A recurring theme of David Ogilvy’s
    Ogilvy on Advertising is:

    the purpose of a title is to get potential readers to read the first line of your content

    the purpose of the first line is to get people to read the second one

    the purpose of the second line is to get people to read the third one….

    How to Use Opening Lines
    Readers will make a judgment upon whether your full post is worth reading based upon how it starts and they will continue reading IF you succeed in connecting with them on one of a number of levels:

    Does it interest them or pique their curiosity?

    Does it hook them into the topic?

    Does it create a need for them to read more?

    Does it promise a benefit of reading your post?

    Does it promise to entertain them? etc

    You don’t need to do all of these things in the opening sentence of each post you write - but if you want your readers to reach the bottom of your posts and to be persuaded by what you write you’ll need to work hard early on at hooking them on some level.

    This is especially important for those bloggers using ‘excerpt feeds’ that don’t give readers a full post to read in their RSS readers. In order to get them to click through to your actual blog you’ll need to give them a reason - and all you’ve got to do it is a title and a few opening words.

    Opening lines matter.

    May 2, 2009


    by Jani Roski

    Affiliate marketing is one of the most hands free methods of generating income online. Don't get me wrong, it's not "click a button and wait for the cash". It's easier in the sense that you don't have to create the products, and that you can promote lots of products that you know do well, very fast.

    What separates the super affiliates from the $0 commissions' affiliates is the fact that super affiliates treat affiliate marketing as a regular business. Or better yet, as part of their marketing funnel.

    "3 Things All Affiliate Marketers Need To Survive Online"

    Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

    There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

    What are these three tactics?

    1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

    Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them.

    Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

    You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

    2. Offer free reports to your readers.
    If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box.

    According to research, a sale is closed usually on the seventh contact with a prospect. Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed.

    Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch. Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email.

    As much as possible, avoid using the word free because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

    3. Get the kind of traffic that is targeted to your product.
    Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

    Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day. Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can make 10 sales based on the average statistic.

    The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part. Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do. Besides, think of the huge paychecks you will be receiving...

    Talk soon,
    Frank Tocco--Marketing Mentor
    Get Paid To Generate Responsive Leads--Free Videos
    Free Website Traffic Tips
    Social Media Networking Tips

    Apr 25, 2009

    How Flawed Is the Blogging Model?

    The best way to assess the severity of a problem is to assess its solutions. Many bloggers who use blogs to create niche sites turn off the "archive by date" indicator and the date of the post. For software that was originally supposed to deliver a time-sensitive journal, it surely seems to be "kludging" its way to "look" like a website.

    SBI!, though, was designed from the ground up, to enable its users to "build them right." No kludging necessary. So SBI! owners do not post a bunch of disjointed, undated posts about a topic. They create one, excellent article about that topic, which they periodically update. Take this "thought experiment"...

    Pretend you are visiting a site in search of information about incorporating an offshore company in Anguilla. One has an excellent, up-to-date, comprehensive article. The other has a mish-mash of new laws, commentary, older posts, and so forth, some scattered under "offshore" as a keyword and some under "legal."

    Which site earns your loyalty?
    Google knows the answer.

    Theme-Based Content Sites "Lock" Into the Web More Fully and Multi-Dimensionally

    Google explained, in a post dated March 4, 2008 in their Public Policy Blog (a good use of blogging!), how their "information retrieval experts have added more than 200 additional signals to the algorithms that determine the relevance of websites to a user's query." 200 factors!

    While bloggers focus on linking, Google actually tracks how humans respond to quality, original content. They track everything from the original Google PR to bounce rates to social media presence to... well, one can only speculate.

    Unlike the blogosphere, well-executed Theme-Based Content Sites integrate into the Web steadily and deeply. Theme-Based Content Sites address the total "Web integration" picture, naturally and powerfully, without manipulation.

    And Google tracks it all. Unlike blogs, real sites do not depend on intensive interlinking between each other to build their reputations in Google's eyes. Their integration into the Web is deeper and stronger, making their traffic surer and contributing to the traffic momentum.

    And Now... SBI!'s Content 2.0 Accelerates That Momentum

    Site Build It! sites have natural traffic momentum. And now its recently released Content 2.0 ("C2") module, which enables your site to grow totally through the efforts of visitors (bringing "Web 2.0" to the small business person), pushes that to an even higher, still-natural, level of traffic momentum.
    It leaves blogging far behind. Blogging is not really Web 2.0. It is closer to broadcasting (or "narrow-casting"). There is no true user-created content and little interactivity ("commenting") at most blogs.

    Blogging is "weak Web 2.0" when compared to SBI!'s C2, where your visitors create genuine, high-quality content for you in a variety of ways. Click here for more information about SBI!'s Content 2.0.

    The traffic momentum of true user-generated content and viral spread is pronounced.

    The "Blog or Build" Bottom Line
    Blogging is for a very small percent of the population. It is an ideal medium for highly talented writers and clever thinkers with the time, inclination and skill-set to "develop a following" in certain particular sets of circumstances. On the other hand...

    A Theme-Based Content Site springs from personal knowledge and passion, something we all have. It is something that anyone can do at his or her own pace. And it can be used to start an online business "from scratch," or to support and grow an existing offline business.

    The Three Fatal Flaws of Blogging
    There are, of course, some highly successful blogs. Well-done, news-oriented blogs, for example. And blogs that are not really "blogs" in the usual sense but that merely use the software to build more traditional Theme-Based Content Sites. In both cases, it takes the truly exceptional to succeed without a complete step-by-step process and all the tools needed to execute flawlessly.

    These successes are the exceptions that prove the rule of blog failure. There are fundamental reasons why typical blogs fail in such high numbers...

    Fatal Flaw #1) Blogs Do Not Deliver Useful Information Resources
    A blog is like a stack of hundreds of dated back issues of newspapers. Aside from "today's snippet," blogs are generally not useful resources for information. And information is what people search for; it's what they crave on the Web.

    Blog posts are created and stored in chronological order. A good blogger will produce a post that is useful today, but who will read it in three months? Even when bloggers go to the extra effort of archiving their posts by "keyword categories," the articles are dated and not rewritten into coherent definitive articles. Usefulness plummets with time.

    How does a Theme-Based Content Site differ?
    Instead of a stack of old newspapers, each resembles a good resource book about its theme, composed of useful, original articles ("Web pages") that cover related topics in some depth.

    Written in each small-business owners's unique voice, and based upon that person's experience in the field, they are useful resources that visitors return to over and over.

    To summarize, Theme-Based Content Sites are evergreen, useful and usable, long-term momentum-builders. Blogs are short-term "today's snippets." The differing results are profound (skip up and re-read Google's analysis from its Google Analytics 101 course).

    The Blogging Exceptions That Prove the Rule
    There are talented writers who use blogging software to create high quality, full articles about various topics related to a theme. As explained above, they use blogging software to create Theme-Based Content Sites. But there is a more effective and cost-and-time efficient way to do that...
    Site Build It!!

    Humans respond to blogs and Theme-Based Content sites differently. And Google measures those reactions in hundreds of ways, rewarding your ranking accordingly. That is why Theme-Based Content sites are easier to create and build longer-lasting traffic. Continuing this analysis...

    Fatal Flaw #2) Blogging Navigation and Internal Organization Are Inherently Awkward
    Generally, blogs have no immediately logical organization of material by categorical tiers, sub-tiers, etc. At best, there may be a collection of "keywords" under which posts are filed. The various posts on a topic are never pulled together into cohesive articles, since they generally start as news pieces or thoughts of the day.

    Theme-Based Content Sites are organized more logically. And Web pages are updated, not re-issued as new posts. These sites are easier to find and are simpler and more fruitful to explore by your "human" visitors (your pre-customers!).

    And what about your "spider" visitors (the Search Engines)? Site Build It! makes it supremely easy for all engines to spider and list your pages. And critically, superior human response becomes obvious to all engines (as mentioned by Google itself above).

    "Spider and human" work synergistically together to build substantially greater long-term traffic momentum. And the beauty is that all you have to do is "keep it real." This has nothing to do with "SEO" or any kind of Search Engine manipulation. The results are natural, long-lasting, and evergrowing.

    Fatal Flaw #3) Blogs Do Not Meet the Natural Needs of Most Small Business Opportunities
    Some fields of business lend themselves well to blogging. For example, there is an overload of bloggers covering and commenting on even the most minute developments in the fast-moving, Web-savvy field of Internet marketing. Most of it is "noise" that will ultimately mean nothing.

    Nevertheless, "Net marketing" is a natural for blogging.
    But the nature of your business and its related subject matter is most likely inappropriate for blogging. Your own business is almost certainly better served by a Theme-Based Content Site.

    Why? Because your future customers will be better served by information delivered in this manner. Theme-Based Content Sites flex to meet the goals, knowledge and circumstances of everyone...

    Whether you are a dentist or asphalt sealer...

    Whether you are a copywriter or java programmer...

    Or perhaps you are a stay-at-home mom or pre-retiree who wants to start an online business from scratch...

    Whatever your business or plans, build a Theme-Based Content Site, not a blog.

    Here's how to get off to a great start, to understand how and why only this approach builds a profitable online business, no matter what that business may be...

    Apr 9, 2009

    What Does A Trillion Dollars Actually Look Like Stacked Next To A Human Being?

    Posted by Ken Laitinen

    All this talk about "stimulus packages" and "bailouts"... A billion dollars...A hundred billion dollars...Eight hundred billion dollars...One TRILLION dollars...What does that look like?

    I mean, these various numbers are tossed around like so many doggie treats.Stay with me ... to get a sense of what a trillion dollars looks like.
    Take it slow....We'll start with a $100 dollar bill. Currently the largest U.S. denomination in general circulation. Most everyone has seen them; slightly fewer have owned them. Guaranteed to make friends wherever they go.

    A packet of one hundred $100 bills is less than 1/2" thick and contains $10,000. Fits in your pocket easily and is more than enough for a week or two of shamefully decadent fun.

    Believe it or not, this next little pile is $1 million dollars (100 packets of $10,000). You could stuff that into a grocery bag and walk around with it.

    While a measly $1 million looked a little unimpressive, $100 million is a little more respectable. It fits neatly on a standard pallet...

    And $1 BILLION dollars... now we're really getting somewhere... $1,000,000,000 (one billion dollars)

    Next we'll look at ONE TRILLION dollars. This is that number we've been hearing about so much. What is a trillion dollars? Well, it's a million million. It's a thousand billion. It's a one followed by 12 zeros. You ready for this? It's pretty surprising. Go ahead... Scroll down...

    Ladies and gentlemen... I give you $1 trillion dollars...
    (And notice those pallets are double stacked and how small the man looks.) So the next time you hear someone toss around the phrase "trillion dollars"... that's what they're talking about. Make sure you pass this on so everyone can see how much our government is really spending!!

    Apr 6, 2009

    Networking Newbie With Zero Experience Replaces $90,000/Yr Income In Just 23 Days...

    Wow it feels good to be back at work! I know that might sound a little nuts, but after spending the last 3 days moving into a new house, going to work is like taking a vacation ;) I'm going to take some pics of the new pad today and will send them to you later this week!

    Anyway, I have TONS of really cool stuff to share with you later this month, but TODAY is about celebration... Yep... We're celebrating another family that's been set free from corporate America, and who now lives a life of freedom, and without limits thanks to a little ebook you've probably heard of ;) So please help me congratulate John Seiferth, (who's never been involved in networking before), on replacing his corporate income in just 23 DAYS.

    (And you'll never guess where he worked before!!)

    THANK YOU John for sending me your story and allowing me to share it with the rest of the world.

    Here's his story for you... - Mike

    It Was The Summer of 2007...
    I had been working for about six years as the IT guy at The Rich Dad Company for Robert and Kim Kiyosaki. That’s right. I know what you are saying because I get it all the time, “That must have been awesome! What an experience!

    Well, you would be right. It was awesome and it was one of the most educational and exciting periods of my professional life. I learned more working for Robert about business and investing, than I did in my Bachelors AND Masters degree programs combined!

    And those were Business degrees!

    Needless to say, when it comes to money, real business, entrepreneurship and investing, you don’t learn jack in school. And I found that out when I came to work for Robert and Kim.

    Actually, the way I landed the job was an accident. I had never heard of Rich Dad Poor Dad or Robert Kiyosaki and had no idea what this business was about. Well that changed quickly.

    From the first day, it was clear that this was a different kind of company. In fact, one of Robert and Kim’s goals is that everyone working for them will eventually leave and start their own business and put their education to work.

    Well, that is where this idea of “networking” really comes into play.
    I met someone, who introduced me to someone, who introduced me to a guy by the name of Mike Dillard. At the time, that didn’t mean anything to me. Who in the blazes is Mike Dillard? Again, I was completely clueless.

    I had always been allergic to network marketing, direct sales, and all of that garbage. I felt that if I did not REALLY believe in the product, there is no way I am going to be able to sell someone else on it.

    Call it my sales/marketing conscience. I don’t know.

    But here was this guy Mike who was making more money in a month than I would make in five years! There HAD to be something there.

    So Mike and I started talking. I asked him for some feedback on some Rich Dad stuff we were doing and he was gracious enough to help out. He never pushed anything on me. In fact, the first time we met, he came to Scottsdale, AZ to the Rich Dad offices so we could talk about doing something together. Well, he walked into that office in true Alpha Dog style. (He actually took that picture of me above during his visit).

    Here I am thinking he’ll be impressed that I work at Rich Dad and be falling all over me, just like everyone else does that walks in the door.


    I’ve never seen anyone so confident and on task. Over the next 1.5 hours, he completely tore apart the Rich Dad website and found an estimated $30,000,000 in sales revenue we were missing out on.

    It was like watching someone with X-Ray vision who could just see all of the missing pieces without effort.

    Obviously that made a big impression on me.

    Now fast forward 12 months.
    In July 2007, I was finally ready to put my training and on-the-job education to the test. Could I literally jump head first into a entrepreneurial venture and make it work?

    Well I was about to find out, because that week I put my job at Rich Dad behind me. I was officially on my own, with no other source of income.

    The first call I made was to Mike. He was the smartest, most successful business owner I had ever known. He should be able to steer me in the right direction.His first assignment for me? Read

    Magnetic Sponsoring.
    What? You don’t understand here my friend, I just left a $90K a year job to start something from scratch and you want me to read a book? This does not sound promising.

    All I can tell you is that my mind made a QUANTUM shift that day. I was staring down the gullet of an entirely new paradigm. One that I had no idea existed.

    Remember, I had no network marketing experience, no internet marketing experience and I’m scared out of my mind! Not to mention the fact that I am taking my family along for this ride as well.

    No pressure.
    Well, the secrets, mindset, techniques, education I gained from Magnetic was PRICELESS! I can’t put it any other way. That book saved my life. Literally. I know that sounds corny, but it is true. So what's the bottom line here? By implementing the things I learned in Magnetic Sponsoring (as well as Black Belt Recruiting, Traffic Formula, Building on a Budget, all of which I picked up immediately), I was able to FULLY replace my income from The Rich Dad Company within 23 days of getting started.

    And since then, I’ve been averaging over $10K a month. Remember, I had no idea what the heck I was doing. I simply followed the training, Mike’s advice, and maintained my “do whatever it takes” attitude.

    In fact, I received a leadership award from the Co-founders of our company at our recent event in Lake Tahoe, CA. How cool is that!?

    There is no question in my mind that without Magnetic Sponsoring, the community and my friendship with Mike, I would have failed miserably and taken my entire family down with me.
    I was thrilled when Mike asked me to share my story with the Magnetic Sponsoring community. I am so grateful for everything Mike has done for me and I want to publicly thank you, Mike for your mentorship. I hope you don’t think it is too strange that I now refer to you as MY rich dad (even if you are 9 years younger than me). ;)

    With gratitude - John Seiferth


    So how did John pull off such a feat? Well I can tell you because I watched him every step of the way, but you might be disappointed because it's not sexy or unique.

    John simply did everything I told him to do without question or hesitation. He'd go through the training courses, implement what he learned every night, and never make excuses. 23 days later, he had replaced his income.

    I wish there was something new and cool that I could tell you about, but there wasn't, and there still isn't. It's all sitting right there in the pages of Magnetic Sponsoring. Please understand that the training in that course isn't experimental. It is THE blueprint for achieving success in this industry, and John's one more living case study that proves it, which is why I'm not going to sit here and waste my time trying to sell you on it. If you can't see the value in this kind of knowledge on your own, there's nothing I can say that will change things.

    I'll just say that if you haven't read it yet, I'd urge you to give it a chance. You can have it in your hands within the next 5 minutes, and it comes with a 12 month, no-questions-asked guarantee so you have nothing to risk.

    The call is yours to make...

    Apr 5, 2009

    How The Simple Addition Of Real Personality Can Bind Customers To You Forever

    "Making The Sale" Lesson #2:
    How The Simple Addition Of Real Personality
    Can Bind Customers To You Forever.

    From: John Carlton "The most ripped-off and respected copywriter alive."
    This lesson in advanced, "take no prisoners" style marketing may be the most powerful wealth-accumulation tactic you ever learn.
    It's simple, and it's basic: Your number one weapon in advertising, especially on-line, will always be superior salesmanship.
    This is the mostly-overlooked art of figuring out what your prospect desperately desires... earning his trust and establishing your credibility... and delivering your sales message in a way that nails his "passionate sweet spot of need."
    This should be common sense for all marketers... and yet it will be your secret weapon.
    Because most of your competition will forever ignore the fundamentals of good salesmanship, or screw it up (since they've never bothered to pay attention to the lessons).
    It's relatively easy to create an ad that gets a prospect to say "Hey, that sounds like a great product". But that doesn't mean they will become a customer.
    No. You want your prospect to say -- after experiencing your sales pitch -- "Wow! How do I get one of those?"
    All buying decisions are made in an emotional part of your prospect's brain. He may explain his purchase in rational terms, giving you reasons why he considered it a great deal.
    But getting someone to take money out of their wallet to pay for something is a much more complex process.
    You don't have to understand the biology or chemistry that goes on... but you DO have to realize that closing any deal requires a little skill.
    It's not difficult. But it's not something most people naturally learn to do.
    There are a few key secrets to salesmanship that -- once you master them -- will guarantee that EVERY sales pitch you create is empowered to close the deal.
    That's how fortunes are made.
    However, most marketers "sell from their heels"... meaning, they blow it when it comes down to asking for money. They mumble and stumble and often just blurt out the price, without helping the prospect position this purchase in his mind.
    The marketing graveyard is crammed with great products that failed because the advertising didn't elicit that all-important desire to buy RIGHT NOW.
    However, when you master the basics of great salesmanship, you can persuade a prospect to desperately desire a product he didn't even know existed before he came across your ad.
    Whatever results you're getting will instantly be multiplied many times, as soon as you apply the secrets of great salesmanship.
    Now, I was not a "born salesman."
    I had to learn the hard way, making embarrassing mistakes, blowing deals right and left... and going to outrageous extremes to find world-class salesmen who would teach me their tricks.
    I’m going to share one of those killer tricks with you now. A proven multiplier of sales to use on your web pages and emails is...
    A good, solid sales page will bring you orders. Add some personality to your sales message, however... and sales go through the roof.
    I recently wrote a short note for a client who was emailing to his "inactive list", trying to stir something up. I insisted that the client personalize each note with the prospect’s name.
    Here is how the letter starts out to, say, Bob Jones:
    Dear Bob,
    Just now, I was sitting at my desk going through some stuff, and I had a sudden thought. So I called out to my long-suffering secretary...
    "Hey Barb! What the heck happened to Bob Jones?"
    As far as we know, Bob, you’re still alive and kicking. But we haven’t heard from you...

    Now, let’s dwell on this opening for a second. Most advertisers -- if they had the sense to email inactive former customers at all -- would have adopted a holier-than-thou tone that reads like the warning label on a bottle of medicine:
    Dear Mr. Smith,
    It has come to our attention that your account has become inactive blah blah blah...
    Yeah, I wonder why that customer stopped paying attention.
    Now go back to what I did.
    I created a scene, complete with some drama and script and -- very important-excellent use of the guy’s name.
    It’s lighthearted, yet still brutally-effective salesmanship. It also doesn’t go on and on.
    Just a brief, personalized little dash of slang-driven personality.
    Now here’s the kicker:
    If you can inject some personality into your emails and web pages and letters... you’ll be light years ahead of the competition.
    The client above took the leash off me years ago, and I have created a personality in his copy that keep readership at astonishingly high levels.
    He’s a funny guy anyway, but he’s not a writer, and has never attempted to translate his own personality to his marketing. So he pays me a fortune to do it for him.
    When people on his list get an email or letter from him the response is not "Oh, yuck, another sales pitch", but...
    "Hey! Let’s see what outrageous storyhe’s got to tell me today."
    Personality works. It will multiply your sales.
    People are inundated with SPAM and boring websites and bad radio, TV and print ads all day long.
    It's good salesmanship to put yourself in the shoes of your prospect. Most people live lives of quiet desperation. They don't get to do anything interesting, go anywhere interesting, or hang out with interesting people.
    So that's your opening: Be the ONE thing he reads today that really gets his blood moving.
    Be the one marketer who says something worthwhile and exciting... and your customers will reward you handsomely.
    This gives you the opportunity to become the "go to" guy in your niche -- the dude who knows what he's talking about, and talks about it in interesting ways.
    People don't want to deal with anonymous corporations, or marketers who sound like they have a bug up their butt.
    Trust is a hard thing to manufacture -- but it's a heck of a lot easier when you allow your prospect to see that he's dealing with someone who shares his passions, understands his situation, and communicates without nonsense.
    People like to deal with people.
    Especially people who have a little personality. Think of the emails you get each day -- there are surely some people in your world whose emails you open immediately, happy to see them in your inbox.
    And probably, it's because you enjoy reading email from those people. They have something to say, and you enjoy hearing from them.
    This is personality in action.
    That’s it for this lesson.
    Don't forget to jump back over to
    There's a lot more specific info -- including tactics you can use -- waiting for you. And it's the place where you'll learn how and when you can immerse yourself in my Simple Writing System.
    Stay frosty...
    John Carlton