I have found that the best results for articles I´ve written create a long-lasting resource for a new lead or sale.
For example, if you Google right now this:
powerful social media users you´ll see an article that I wrote months ago that´s still in the top 5 listings for that search.
Search influencing powerful social media users ranks at #3 position the day of this posting.
This isn´t to brag, it´s to show it can be done and...
This is how I did it for starters...
numbers 5, 6, and 7 were crutial in getting these results.
1. Be original.
2. Offer something of value and interest to your reader.
3. Build trust so the reader sees you as an expert on your topic.
4. Build curiousity so the reader feels compelled to click on your resource box link.
5. Select 2 or 3 keywords to include in the title and body of your article so the search engines can find you when people are searching. This makes your article easier to find when people are searching for that information.
6. Research the 5 main competitors. Google your keywords and see what comes up before writing your article so you know what the top listing look like as far as content.
7. Promote your article. Twitter it, Ping it, Digg it, Blog it etc. and add it to your autoresponder messages so people will read it and respond to it.
The results of this top ranking article has not allowed me to quit my day job, but it has created a steady flow of pre-qualified, pre-interested prospects and customers and helped me build a quality list while I´m out doing other things. And it keeps doing this day in and day out. All in all, the time writing it was well spent.
Hope this helps someone get the most out of their article writing efforts.
Sincerely,
Frank Tocco
Nov 1, 2009
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