Getting The Most Out Of Ezine Marketing

Ezines can be a very effective form of advertising but there are a few things to take into consideration before you place an order for you ad.

First, what is an ezine?

An ezine is an “Electronic Magazine” or a newsletter of some kind, where a list of subscribers is marketed to over a period of time from an individual or a group.

You can purchase ad space in their issues and newsletter broadcasts, that will go out to thousands of readers at one time.

When advertising with ezines the only two ads you should take into consideration are “top sponsor” and “solo” ads.

A top sponsor ad is a short 5-10 line ad that is placed at the top of the issue and is the first thing the readers see. (See example ad for more info).

When writing these types of ads, be sure that you get to the point of what they are going to get by clicking on your link and be sure to include the URL or your tracking URL is included in the ad.

A solo ad is just as its title portrays. It is the only thing that is included in that particular issue. These are what we recommend the most.

Usually ezine owners will limit the length to 60-65 lines long but some will give you unlimited length. (See example ad for more details)

One thing to take into consideration when using solo ads, longer is not better. Try to keep your ad down to less than a page. Break the paragraphs up so it is easy to skim.

Be sure to include your URL or tracking link in the ad a couple times and sign off with your name and the link.

When considering placing an ad with an ezine owner you must first do two things.

1. Subscribe to their newsletter to see the types of information they send to their subscribers. This way you will be able to follow their format and writing styles.

2. Be sure that the content of that particular ezine is related to the content that you are going to sending them. You don't want to send out an ad about Magnetic Sponsoring to a job opportunity ezine.

Where To Find Ezines To Advertise With:

A couple things to take into consideration…

If it seems too good to be true… IT IS!

The size of the subscriber list is not always a factor to take into consideration. For example, if an ezine has a subscriber list of 2,000 people, and the cost to place a solo ad is $5. You might want to find another one.

This means that the list is not that responsive to offers. But you could do a test to that list and see what happens.

However if that same list has a solo ad price of $50, this means the list is going to be responsive.
This is of course just a general rule of thumb to go by.

Be sure you always track your ads to be sure you know what works and what doesn’t. (This will be covered later).

The same thing goes for if an ezine has 50,000 subscribers and they only charge $10 to place an ad, this means the list is not as responsive. But if they charge $100 than you will have a better response.

This is not always the case but it is a good guide to follow when selecting an ezine.

Resources:

http://www.ezines-r-us.com/ : On here you will find hundreds of different ezines and groups to choose from. They have many different ad packages and prices, it all depends on how much is in your budget and if the list is relevant to your content.

www.bestnewsmarketinggazette.com/ezineadvertising.html: Here you'll find several cheaper options to choose from. You can also purchase directly from them by using the links at the right.

http://www.directoryofezines.com/: (HIGHLY Recommended) This is a directory of literally thousands of ezines that you can research and place ads with in your relevant categories.
You will have to purchase a membership to the directory, but it is worth the money.

I recommend purchasing the lifetime membership because it will save you money in the long run. There is also quite a bit of helpful information in the directory to help you with your quest.
We have members who generate 2,000 to 10,000 leads per month with Ezines and you can too!
The key to achieving these kinds of results is simple. You have to continually set up a pipeline of ezines.

Step 1: Test as many new Ezine sources as you can each week. ?

Step 2: Keep the ones that produce and place on-going ads with them. ?

Go back to Step 1 and repeat!

By the end of 90 days, you should have a substantial lead pipeline that's generating hundreds/thousands of leads for you every month automatically.

Tracking Your Results

You will want to be sure that you track your results using tracking links. This way you know which ezines work better than others and which ones don’t work at all.

There is definitely a testing time with ezines but you can get huge results if done the right way.

Things you are going to want to test…
· Length of your ad. (longer vs. shorter)
· Placement of your link (middle, bottom, middle and the bottom, toward the top, or all three spots)

The best way to test is by using tracking links.

There are a couple different places you can get tracking links from that are inexpensive and easy to use.

Your Magnetic Sponsoring back office comes complete with a tracking module. Simply go to the "Marketing" Menu and click on "Ad Campaigns".

Click the "Add" button to set up a new tracking link for the capture page you would like to advertise.

This new link is what you'll place within your ezine ad.

Set up a NEW tracking link for EACH different ezine or ad you test, so that you can see which ones perform best.