The Web is totally different - it’s a completely different world than inserting a flier for someone selling a competing product with you in your own product. You’re providing a resource that people will bookmark and come back to your Website to find links to other Websites. It’s a whole different ballgame here! You’re actually providing a resource! One of the things that people on the Web are constantly looking for is a good place to go to other places on the Web.
It’s a multi-billion dollar business in just a few short years. Guess what their whole business started out doing? It was nothing but a place to go to other Websites from. On top of that, every link you add you makes sure you’ve got a link on their Site bringing people to you from their customers.
Anybody who clicks on a link and goes to another Website just has to go up to that little button that says “back” on their browser, hit back, and pow! - they’re right back to your Website!
They can go over these links and use them to go check out other stuff. And so what?!? There’s so many billions of users on the Internet, all you want to do is get enough traffic coming through consistently to make the sales from those customers who chose to buy from you.
We have a friend involved in credit card processing and he’s got hundreds of people, maybe more, that have entered our Site to say, “Hey, can I put an advertisement for your Site on my Site?” and he’d pay them if any business comes through. Sometimes somebody clicks on that banner which goes to another Site, which goes to another Site, which goes to another Site and eventually they end up on yours and they buy your product.
He talked to some of his customers and ask, “How did you find us?” And they say, “Well, I went to buy a CD-ROM but I clicked over to another Site that had printing because I needed to get printing, then I clicked to another Site that had a mail room and I clicked to another Site that did packaging, then I clicked over, clicked over, and eventually clicked over to a Site that said ‘Hey, need to accept credit cards for your sales? Click Here!’”
They just kept bouncing around until they found them. And it’s beautiful because they get business they wouldn’t have had. The people who actually sent the customer to them gets paid a nice fee, and everybody is happy and the customer’s satisfied because with just clicking his mouse he’s been able to get everything he needs for his new venture. It’s wonderful!
It’s so ridiculous that people worry so much about competition. Because it’s silly!! By joint venturing with these other Sites you just get your message across to so many more people. It reminds us in Mail Order of a mailing list. Over the years, we have made hundreds of thousands of dollars by renting out our names to mailing list brokers and to companies who used our buyers’ names.
There are some companies (we still run into them) that say, “These are my customers and no one else shall ever have them!” They won’t take this money! These thousands and thousands of dollars they could make every year, tens of thousands, because they have this crazy idea that they’re not going to share with anyone else. It’s really ridiculous!
Anytime you drive past a McDonald’s, Burger King, or a Wendy’s, look around and within a block or usually across the street you’ll find the competition. And they both make more money because they’re both there. People know food and they move to that area. Next time you go in front of a fast food place, look around and you’ll see a competitor.
One of the most popular shopping centers in San Diego, actually in San Marcos now, is a real innovative shopping center . . .
The whole shopping center is restaurants! There’s an Italian restaurant, there’s a Chinese restaurant, there’s a steak house, there’s a Japanese place, there’s any kind of restaurant. There’s a Thai restaurant, there are about 12 or 15 restaurants all in the same strip mall and they all are doing more business than they can handle!
The shopping center is ONLY for restaurants. There’s no bookstore, there’s no electronic store, there’s no clothing store. Every place in there - and we think there are about 15 now - is a restaurant! That would be the place we’d want our restaurant!
Have you noticed how every bookstore has a coffee shop in it now? If they were real scared they could say, “Every dollar spent on coffee is one dollar less that’s spent on books or visa-versa!” Instead what they do is say, “Hey, sit down and read a book! Have a cup of Java. Take your time."
They both make more money!
The other thing to keep in mind is they call it the World Wide WEB because it’s thousands of decided they wanted a little tiny web of their own, so there’s 25 million different little webs. But how effective would that be compared to this gigantic WEB that covers the entire world?
Frank Tocco Is An Established Online Entrepreneur. His Company Shop4Dreams Inc., Offers A FREE 5 Day Website Traffic Generating Camp To Learn The Secrets To Generating Hordes Of Laser Targeted Leads To Your Online Business. You may use this article to post on your blog or website as long as you do not change anything in the article including the links and full give credit to the author. Copyright © Frank Tocco 2008
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