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I am currently still obligated to a 40 hour per week job, while trying to build our business in my "spare time." In spite of that, I've spent numerous hours reading and building our personal web site. But I feel like there is too much information and I don't know how to priortize it.
I realize that there was no promise of "getting rich quick." What I want to know is, where does that break come between being awesome but "invisible" to being "Visible." I am by nature not a very patient person. But even one legitimate visitor to our site would be exhilirating at this point.
In fact, I took the advice of a Betternetworker email and posted my profile and a bunch of photos. I realize that most people that belong to this site have their own business to promote. What I am asking is, what has been the most effective marketing technique you have used and what is a realistic time frame to expect to get our first genuine prospect?
Frustrated and discouragedLaura Sorensen
http://www.mlm-travel-ventures-business.com/lsorensen
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Hi Laura,
I understand the frustrations of building a business when you're busy with work and family and after a long day you just want to relax. It's not easy but you're in good company. Everyone that has ever built a business has done it in their spare time after work.
You need to develope patience but more importantly, you need to be consistent. If you know "WHY" you're building your business it helps. The bigger your "WHY" and the more important it is to you, the more passion you will have to be consistent.
Winners fall in love with the process one goes through when they are striving to reach their goals. They fall in love with the effort it takes long after the excitement of building a business wears off. If you're too busy, maybe that's your "WHY", to have more free time. Only you can answer that question.
When you think about it, the only things we ever give our money to can be summed up in one word:
VALUE If omething is valueable to us, we throw money at it. We seek it out.
So if you are feeling invisible, then you need to seek value and soak it up like a sponge. If you're looking to build the kind of income that some of the leaders in Magnetic Sponsoring are building, you need to invest in becoming valuable to people looking for what you have to offer. There is no other short-cut way around it. Once you soak up all this valuable info, people looking will find you becaquse you will be what they are looking for.
Here's the formula for success:
BE
DO
HAVE
Find someone to mentor you that has what you want in life, resonates with you and is willing to mentor you. BE willing to pay the price.
Do what they have done and you will HAVE what they have.
Choose carefully and be willing to pay the price.
There's always a price. The price of procrastination is the costliest of all because if you don't get started building your own business, you will always be building someone else's, that is until they fire or down-size you. So don't give up and start learning how you can bring value to the table in a way that attracts what you want.
Sincerely,
Frank Tocco--MLM Mentoring
http://FrankTocco.blogspot.com
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Laura,
I think you need to get a bit more specific with who your target is. You need to zero in on who you want that ONE legitimate surfer to be, and then you need to customize your content to build a relationship with that person.
Get inside their head, break them down, think about what they think about. If you have a very specific and clearly defined target, it will help you to analyze them in that way. Once you can figure out who they are, you can figure out where their virtual hang-outs are, and then you can figure out your way to get yourself next to them at those hang-outs.
Like Frank said, your WHY is important. Many people decide to market to people like them, or people that are like they WERE before finding whatever it is they are offering on their website. Then it is just a matter of getting inside YOUR OWN head and figuring out what it is about your WHY that makes it so important to you. What it is that makes you feel like you MUST have it. Market to those things, essentially market to yourself. Now your traffic is going to consist of people like you, or like you were before you "got it" and you're right there to help them "get it."
But the first step to marketing, in any industry, is to figure out WHO you are going after.
On a different note, it might be good for you to put that ad block under one full-width paragraph. Let the user start reading what you've got to write before they get distracted by the ads. I would recommend putting your first paragraph full-width, and then putting the google ads to the left of where the next paragraph starts, and finishing up with another full-width section under the ads.
People read top to bottom, left to right. If you put the ads in the middle of your content, they'll naturally be able to read through it better. If your first line of content goes half-way, then ads start on the right, they'll naturally continue reading along that line and run smack into the ads. Even if you have them to the left on top, they recognize the ads, make a conscious note to skip them, and then can continue easier. You definitely want your reader to identify with what you write first, and use your adsense ads after that.
I would maybe change the header to be an eye-catching headline rather than only the name of the site.
Sure, the name of the site is branding, but I'd rather catch someone's attention and keep them on the site long enough to do my branding elsewhere on the page.
Anyway, those are just a couple of technical things you might think about with regards to the page itself. I think you could tweak that page to really cater to a specific type of person, and then after that it is time to go find that person and pull them over.
Take care,
jM
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Hi Laura,
As you noticed targeting MLM Businesses as a keyword is not going to have your site come up any time soon.
If you want to get search engine visitors you have to make front page of the search engines and preferably top 3 listings. So you might want to at least start out targeting what they call "long tail keywords."
Long tail keywords are more specific and have less searches, but also have less competition so are easier to rank for. I don't know much about your business, but you might target people looking for "cheap travel to New Zealand" for instance. It might only get 6 searches a month but if you optimise a page on your site to that phrase then you could be #1 on the search engines and get all 6 of those people. Repeat this for 100 different long tail keywords and you are on your way to decent traffic.
Writing Articles might be a quicker way for you to generate more traffic. Write an article on "How To Make Money While Travelling" for example. Link it back to a page on your website optimised for that phrase and submit it to article directories.
Get involved in Forums or Social Sites where people are talking about travel and use your link in your signature and if you have good advice people will want to know more about you and what you have to say.
Post on your Blog daily if you can. Search engines rank you higher if you post consistently. It doesn't have to be revelational every day - just keep it fresh and optimised to your keywords.
Good luck.
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