MLM Prospecting ..... Who Do YOU Target??

Let's take a look at the most common teaching of "make a list of your friends and family". How many times have you had an upline tell you that? How many times has it worked? What is the reality of the situation?

I think it's a very important subject .... especially since it goes against the grain of many long-held beliefs in 'quick start' guides in the network marketing industry. I'd like to pose a non-threatening question to everyone ....

How much money have you made pitching your products or opportunity to your friends and family?The reality of the situation is .... hardly anyone that has been successful in the MLM industry has done so by recruiting their friends and family alone. Let's take a quick look why.

First of all, it's time to start looking at your business as a serious business. This is serious BUSINESS, not a fly by night try and generate a few dollars. If you approach it as such, why would you think the key is recruiting your friends and family?

If you were opening a gas station for example, would you rely on your friends and family to purchase enough gas from your station to make a living? (I don't know about you, but I know my friends and family don't buy enough gas for that!) More than likely I will find some professionals to help with advertising and get the name of my station in front of a lot of people that buy gas. Who is the big market? Someone that buys a lot of gas perhaps due to their work or better yet for their work or business.

Why not take the same approach to our network marketing business? Why not find people that are good at creating large networks of consumers for products? Find and work with professionals.

Find people that are already sold on the network marketing way of doing business? Does this mean we are going to flood Forums and online social networks with a flood of recruiting ads for our business .... and have them all come join us? Of course not.

This industry is in constant flux. There are always companies doing well while there are constantly companies that are not doing so well. There are always successful team builders looking for new companies to work with. Why not find a way to work with these.

Here's some advice .... good for anyone in this business. This is a quote from Dr. Napoleon Hill by the way. Many of you may already be aware of his ideas.

Dr. Hill writes:
"We share nothing we plan to achieve with anyone except those who believe in us and who are in complete sympathy with our plans."

So, do you share your products with friends and family? My opinion: Sure, especially if it's something they are already using and you know they will benefit in some way by getting it from you. But do it selectively .... don't drown everybody in the family tree

.Do you try to get them to "join"? No, not unless you know they are searching for something. Then, just share with them what your business is, but by all means, don't try to talk them into it. Let the decision be theirs alone.

Don't get me wrong here either. You shouldn't start with just any cold market. That will get you zero product sales and zero sign ups unless you're a very experienced salesperson. What you want to do is target (through advertising) the people who have already expressed interest in your product or starting a business opportunity. You may not already know them, but they're aleady 'warm' to your particular product or service.

So they are actually "warm" .... but more in an "interest" level rather than a "relationship" level. Does that make sense? There are many many ways to do this both on and offline, and many threads on this forum that discuss these techniques in detail. Basically, this thread isn't the place to repeat all that! But take the time to read through these type of posts and ID an approach that sounds feasible to you.

You'll find it a whole lot easier to sell your products to people who actually want to hear about them.In my eyes, most of your friends and family do not fit into that group. There may be one or two who may have a need for your product or have a desire to start a business, and that's fine, but PLEASE don't depend on this group to get you started or create a foundation for your new business.

Sincerely,
Frank Tocco--MLM Mentoring
Get out of the Rat Race, Get Paid to Prospects!
http://viralurl.com/tocco/frank