Boosting Business With a Facebook Fan Page

Boosting Business With a Facebook Fan Page

Some of your business’s most valuable assets are its fans–the brand evangelists who sing the praises of your products and services–with or without you knowing about it. On Facebook, you have access to a choir of more than 500 million potential fans. Enlist a tiny percentage of the most vocal members to be your loyal Facebook Fans, and you can quickly spark a word-of-mouth wildfire. The potential is tremendous, while the startup costs are next to nothing–only a small amount of your time to create a Fan Page and two to three hours per week maintaining it.

A Fan Page is like a Facebook member’s profile page, but for businesses instead of individuals. Your Fan Page becomes your businesses center of operations on Facebook. You can use it to highlight specific products and services, post status updates to keep customers and prospects informed, and get Fans excited about upcoming events, product and service launches or enhancements, and related campaigns.

Build a great Fan Page, pack it with relevant and compelling content, and soon your page will begin to attract Fans. When Fans interact with your Page, these interactions appear in their News Feeds, where their Facebook Friends can find out about your Fan Page and help spread the word.

Laying the Groundwork
A Fan Page is free, but you don’t want it to look cheap. Invest as much time preparing your page as you would spend crafting a quality advertisement for your business. Before creating your Fan Page, prepare the following:

• Purpose: It’s called social media, not social selling. Use your Fan Page to make and maintain friendships, warm up cold prospects, and build community and trust. Treat your Facebook Fans as friends.
• Page name: Choose a name for your page that customers and prospects are likely to recognize. The company or brand name on your business card is a good place to start.
• Quality image: Use your company logo or a high-quality photo of the No. 1 product you want to showcase–something that puts a recognizable face on your business.
• Valuable content: Content is key in turning Fans into customers and customers into Fans. Avoid using the Fan Page as merely an online catalog. Posting tips on how customers can enhance their experience with a particular product, or soliciting feedback on a current product or service, is much better.

Creating Your Fan Page

Creating a Fan Page is easy once you know where to access the feature. Scroll to the bottom of any Facebook screen, click Advertising, click Pages, click Create a Page, and follow the on-screen instructions.

Caution: Choose the category and page name carefully; you cannot change them later. Try out different categories and subcategories first to determine the types of information you can enter for each. You can delete each test page and run through the steps again to create a new one under the category you find most suitable.

After creating your company’s Fan Page, flesh it out with some content:

• Profile picture: Rest the mouse pointer over the big question mark in the upper left corner of the Page, click Change Picture, Upload a Picture, and then upload your image.
• Description: Click Add information to this Page (below the picture) and type a brief but detailed description of whatever the page is about.
• Information: On the Info tab, click Edit Information and enter basic and detailed information about your company, website, products, services, mission, and so forth. (The available fields vary according to the category and subcategory you selected.) When you’re done, click Save Changes.

Tip: Post Status Updates or other content at least three to four times a week to attract Fans and keep them engaged. You can post Status Updates to the Page’s Wall, or post Photos, Videos, Events, and Notes on separate tabs, all of which are included in the default Fan Page.

Expanding Content With Facebook Apps
Consider using Facebook Applications to engage Fans. You can use the Events App to announce special occasions, such as a grand opening or a conference or trade show your business will be attending. You can post a Note to focus the spotlight on your Fan of the Month or announce the results of a recent contest or award. Use your imagination to think up clever uses for Facebook Apps.

Tip: If you maintain your own blog, set up a feed on the Notes tab to automatically display entries from your blog on your Notes page. To set up a feed, click Edit Page (below the photo box), Edit, Import a Blog (under Notes Settings), and follow the on-screen instructions.

To further enhance your page, add business apps from third-party developers. Following are some examples:

• Promotions for Fan Pages enables you to run branded interactive promotions on your Fan Page, including sweepstakes, contests, coupon giveaways, instant wins, gifting, and quizzes.
• Testimonials and Reviews enable you to collect customer testimonials and product and service reviews from Facebook Fans and display them on your page.
• Eventbrite provides tools for bringing people together for an event and selling tickets. If your company is hosting a cause marketing-related fundraiser, this app could come in very handy.
• Polls make it easy to create online polls and analyze results with graphs that illustrate user responses across multiple demographics.

Promoting Your Fan Page
After creating a great Fan Page, spread the word about it.

• Become your own fan. Pull up your personal profile and then visit your company’s Fan Page and click the Become a Fan button (to the right of the page title). When you become a Fan, all your Facebook Friends are notified via their News Feeds.
• Invite your Friends. Send a Message to Facebook Friends you think will be interested in the company Fan Page.
• Send Updates to Fans. If you have something to offer that’s really good, you can click the Send an Update to Fans link (found below your page’s picture).
• Place a Fan Box or Page Badge on your website or blog. Open your Fan Page and click Promote with a Fan Box (below the photo box). Click Fan Box or Page Badges and follow the instructions.
• Place a Share icon on your website or blog. On the page where you can create a Fan Box or Page Badge, click Share to obtain a code to paste on your company website or blog allowing visitors to share your content with their Friends on Facebook.
• Give your Page its own vanity URL. Go to facebook.com/username, where you can claim a vanity URL–a web page address that more clearly and simply reflects the Page title.

Note: Facebook is very particular about the way you promote your page. Visit www.facebook.com/pages/manage/promo_guidelines.php, where you can find additional guidance on promoting your Facebook Page outside Facebook.

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.
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Buyer Keywords

Buyer Keywords

Written by Matt Carter

One of the best lessons I learned in my career as an internet marketer, was how to find customers that are ready to buy online.

The way you do this, is through the keywords these buyers use when they search online. In this post I’ll be giving you some great tips on buyer keywords.

Before I give you a list of buyer keywords, I first want to explain the sales process online, so you can understand the thinking behing buyer keywords, and come up with more yourself.

When someone is thinking of buying something online, let’s say for example they are considering buying a new TV, then they may first initiate their search with keywords such as “best TV’s” or “TV reviews”. These keywords can make money, but really, people typing these kind of keywords into Google are still in the research mode and not ready to pull out their credit card yet.

Let’s continue with the example, after typing in “best TV’s” the person may find some sites that explain that the best TV’s are LCD’s as they last longer than plasma’s perhaps. So now the searcher is set on an LCD, but they still don’t know what LCD is the best. So what do they do? They type in “Best LCD’s” and continue researching.

This process usually continues on until the user finds the LCD they want, and when they have narrowed it down to the XYZ LCD, they will most likely type into Google “Buy XYZ LCD” or “XYZ LCD review”, and bingo they are now officially a buyer!

This is when you want to get your webpages in their view, so that they can read your articles and click your affiliate link before buying a product. It’s not rocket science, just common sense with buyer keywords!

So with that said here are some buyer keywords that I often use:

Buyer Keywords

buy
purchase
review
best
cheap
new
bargain
budget
economical
inexpensive
low cost
low priced
reduced
compare
model numbers
brand names

Another kind of buyer keyword, is where the person is indicating that they have some form of a problem that they need fixed, this is especially true for health problems. For example if someone types into Google: “How to stop snoring” then they have indicated that snoring is a problem, and people tend to be happy to pay for a solution to a problem that is affecting the quality of their lives.

Some more examples of these buyer keywords include:

learn
stop
prevent
help

So remember you need a lot less traffic from buyer keywords to make sales than you do from other kinds of keywords, so take the time to target these on your sites, as it pays off big time!

What would be great is to hear from you all, so if you could take the time to comment below and let me know what you think and if you have more great buyer keywords then please list them for us all to share.

Hope that helps,

Matt Carter

12 Tips on Creating Content for Social Media

12 Tips on Creating Content for Social Media

By Matt McGee

“Do you have any tips on how to develop meaningful content for social media?”

That’s the question posed by Sanjay Kumar in a conversation I’ve been following on Small Business Trends. The conversation began with Anita Campbell telling us some interesting real-life stories of small business owners who’ve tried social media with varying levels of success. As often happens, the comment discussion has made a great post even stronger as it branches off into related ideas — like developing content for crowds.

Developing Content for Social Media

Here’s how I’d answer Sanjay’s question:

1.) Pick and choose your social communities wisely. The first step is always getting involved in the right place. You can create the most amazing content, but if you present it to the wrong crowd, it’ll fail miserably. In the comments of the SBT post, Stephanie of Scratchpad Secretaries hits on this when she says, “It is so important to make sure you don’t just join any and all social networks, but the ones that are suited for your particular business – that is a great point, that I learned the hard way!”

2.) Don’t worry about creating meaningful content until you’ve been an active member of the community for at least a couple months, if not longer. When getting involved in social media, enthusiasm is great — and you probably have it in spades at the start of any new venture. But contribute first by joining existing discussions on other content. You should be studying the types of content that get the most attention, whether it be in the form of votes, comments, or whatever the ‘hook’ is for that social community. Knowing the audience is key to creating content they’ll love.

If you’re already past this point and have joined in the right communities and been studying/participating for some time, then you should have a good idea of the type of content the crowd will value.

Every audience will be different but, generally speaking, here’s what works:

3.) Tell stories. Consider the post I referenced above from Small Business Trends — it’s about small business owners that have shared stories about their own experiences with social media. Look at the amount of comments the post is getting over a long, holiday weekend. We’re attracted to stories. James Chartrand recently wrote about the power of storytelling on Copyblogger:

A good story grabs anyone’s attention. We love stories. We listen to the tale and imagine everything in our mind’s eye. We experience emotion and are compelled to take action because of the stories we hear.

This is a family photo. The guy on the right is my brother-in-law. He has a reputation in the family for being a great storyteller. Look at the emotions and reactions he’s getting in this photo. When the family — our own little social network — is together, we all listen to him. Great storytelling always draws a crowd in any community.

4.) Give away your own knowledge. Your experience and expertise in your field will probably be of interest to others in your social community. This might be in the form of posts on your own blog, guest articles on other sites, how to videos, photo galleries, white paper PDFs, and more. Giving away your knowledge sets you up as an authority, earns respect, and helps you develop an audience. And isn’t that one of the main reasons you’re getting into social media in the first place? Because you’re trying to develop an audience of new prospects, customers, peers, business partners, or whatever.

5.) Interviews with industry personalities. Interviews aren’t easy to land when you’re just starting out. But once you become a known entity and have an audience, people will be more willing to answer questions. An interview with someone your crowd knows and respects will often play well in social communities. And perhaps best of all, this type of content almost writes itself: You just need to focus on developing great questions and letting your interview subject do the rest. (Hint: Before the interview, ask your audience what they would want to know from this person, or take your best guess if you can’t ask them directly before the interview.)

6.) Lists are almost always popular with any crowd. Take a look at the magazines in the checkout line next time you’re at the grocery store. Music magazines will have lists of the best albums or hottest new bands of the year. Sports magazines will have articles listing the greatest games of all time, or the top rookies that year. Female-oriented magazines are almost nothing but lists! These folks have been selling magazines for decades; they know that lists work. I wrote about linkbait in the offline world late last year, and included this image from some magazines on my office bookshelf:

Lists catch the eye and encourage debate. Your list might be tips, resources, rankings, or something funny. The sky’s the limit when it comes to lists.

7.) Debate another popular member of your community, or take the opposing point of view on a current topic. Being a contrarian isn’t for everyone; many people have a fairly strong desire to fit in and play along with the crowd. But disagreeing with the conventional wisdom, and having strong evidence or opinions to support your argument, can become great content.

If you do a Google search for [small business barriers to entry], you’ll see an August, 2006, article by Todd Malicoat in the No. 1 spot. Down at No. 3 (at least for me), you’ll find a contrarian article I wrote two days later. My blog was only four months old at the time, and by taking the contrarian approach I picked up some nice links from Todd himself, Rand, and others. It helped me grow my audience.

Bonus Tips

Would a few extra thoughts on creating content for social media — not necessarily about the types of content, but about delivering that content — be helpful? Hope so.

8.) Write great headlines. This is where attracting a crowd begins.

9.) Follow through on the promise of your headline. Don’t disappoint people with an article that doesn’t meet the expectations that your headline created.

10.) Tell your audience what’s in it for them. This can be in your headline, or early in the content — lay out the reasons they should pay attention to the content you’ve created.

11.) Cite external examples and resources as evidence supporting your point of view.

12.) If creating articles or blog posts, include quality imagery to illustrate your words. Visuals can be strong reinforcements. They also help with usability by making long blocks of text easier to read.

Conclusion

Creating great content for your social network starts with preparation. Get to know the community and the types of content they like before spending your time and energy on content development. Once you know the people and what content plays well, you have lots of choices — lists, interviews, and stories are almost always popular with any social media community. None of this, of course, comes easy. Like any type of marketing that’s worthwhile, patience and persistence are a must.

Your turn: What tips would you add about creating content for social media? Tell us a story about what’s worked for you … or what didn’t.

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High Quality Backlinks

High Quality Backlinks

In this report you are going to get a simple, step-by-step plan for finding HUNDREDS of sources of free High Quality Backlinks.

I am going to show you how to get just 10 in-bound links using this method, that will give you the Google juice. High Quality Backlinks is one thing Google loves to give you good SEO ranking for, and while it’s not “written in stone”, here’s how I’d like to see your links broken down:

• Two(2) .edu or .gov links
• Four(4) .com links (preferably news sites)
• Four(4) .org links (preferably associations)

…for a total of 10 links.

Now, 10 links may not sound like much, but when you’re adding QUALITY links like the kind I’m going to show you how to generate in this report…

…that’s more that enough to DOMINATE the top 10 in most markets.

Here’s why…

In the chart above you can see that one link from a Google Page Rank (PR) 5 page is equal to getting 555 links from Google PR1 pages.

Did you catch that?

One high-quality link is equal to 555 low-quality links!

Are you starting to see why quality is so important?

Plus there is the “unwritten law” of .edu (links from schools and Universities) and .gov websites (government links)…

SEO experts have known for years that theses links are HIGHLY valued by Google. In fact, most experts agree that Google multiplies their value by as much as 5X over a regular page with the same PR.

Now that’s what I call LINK JUICE!!!

Ok, so now that you understand why in-bound links from authority sites like high PR .coms .orgs .govs and .edus are so important, let’s talk about how you get those links quickly, easily and without spending a dime…

STEP 1: Download and Install Firefox and the SEO Quake Plugin.

The primary tool I use to find these links is a free Firefox plugin, so if you don’t use Firefox as your primary browser you’ll need to download it now at the link below:

http://www.mozilla.com/en-US/

Once Firefox is installed, you can install the free SEO Quake plugin over at: https://addons.mozilla.org/en-US/firefox/addon/3036/

The page should look something like this…

Installing SEO Quake is a breeze. Just click on the “Add to Firefox” button…

Once the plugin is installed, simply restart Firefox and now when you search in Google your screen should look something like the pic below.

SEO Quake is a relatively simple install, but if you have questions there’s a link to a YouTube video below that walks you through the process in great detail.

http://www.youtube.com/watch?v=I1Z_8xzRGwQ

Ok, now that you’re tools and systems are in place, it’s time to start digging for links…

STEP 2: Use the “Secret Codes” To Find High Quality Links To Sites In Your Market

Below you will find a list of the 12 “Secret Codes” that I use to locate high-quality backlinks. Just copy one line and paste it into Google:

site:.com inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”

site:.org inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”

site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”

site:.gov inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”

site:.com “powered by expressionengine” “ADD YOUR KEYWORD”

site:.org “powered by expressionengine” “ADD YOUR KEYWORD”

site:.edu “powered by expressionengine” “ADD YOUR KEYWORD”

site:.gov “powered by expressionengine” “ADD YOUR KEYWORD”

site:.com “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”

site:.org “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”

site:.edu “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”

site:.gov “Powered by BlogEngine.NET”site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in” “ADD YOUR KEYWORD”

Using_SEO_Quake_to_Find_High_Quality_Backlinks

Play the video to see by Clicking the link above.

How to Use SEO Quake To
Find High Quality Backlinks

The top four codes are designed to locate WordPress blogs that allow for commenting. The middle group is designed to find Expression Engine blogs, and the bottom group is designed to find BlogEngine blogs

Expression Engine and BlogEngine are both popular among academics and some government agencies for some reason, which is why we like to focus on those in addition to WordPress.

Since WordPress is the most common blogging platform, however, we’re usually able to get our 10 links without going beyond the first 4 “Secret Codes”.

IMPORTANT: A lot of “black hat” SEOers will tell you to comment on any blog that will have you. I don’t agree, which is why I have you add your keyword (in quotes) into each “Authority Code” search strings.

This ensure that the blogs you are commenting on are somewhat related to your site. This increases the chance that the link will stick around for a long time, PLUS (and more importantly) it makes you a valuable member of the community instead of just another spammer.

QUICK TIP: If your search returns zero results, broaden your keyword phrase a bit (i.e. go from “dog obedience training” to “dog”).

STEP 3: Sift and Sort Your Sites

Once you’ve entered an “Secret Code” into Google, the first step is to sort your results based on PageRank. This is easy to do with SEO Quake…just click on the small “down arrow” next to the “PR” in the top “Sort” column. (see image below)

SIDE NOTE: PageRank is not as vital with .edu and .gov sites because they already carry so much authority. And in the end, don’t fret too much about PR. A link is a link, and a link from a PR1 is still better than no link at all.

If you don’t find any relevant sites on page 1 of the search results, check out page 2 and page 3. Oftentimes you’ll find just as many high PR sites on page 3 as on page 1 of the search results. You can also click setting on the upper right side of the Google search page and set the results default to 100 and Google will show the first 100 results on one page. This will save you time.

If you do a little digging, you should easily be able to locate a handful of relevant sites that allow commenting and are worth posting to.

The next steps are fairly simple, but before we go any further, there’s one “controversial” topic that I need to address…

Do-Follow vs. No-Follow

A lot of “SEO gurus” will want to argue with me about this report and say asinine things like, “These links don’t count because they’re not all “Do-Follow” links.”

First of all, if you don’t know the difference between “no-follow” and “do-follow” links, don’t worry about it. I’m serious! You can Google it if you want, but our tests have shown time and time again that it just doesn’t matter if a page is set to “no-follow”, so it’s not something I want to spend a lot of time discussing.

We post to “no-follow” pages all the time and when we look in our link and traffic logs, what do you know…there’s our (supposedly) no-follow link!

You can decide for yourself exactly what that means, but from where I’m standing a “no-follow” link is just as good as a “follow” link, what matters more is the page rank of the site that the comment is on and if it is engaging to to readers of that site.

I’ll say it again… A LINK IS A LINK!

So don’t fret over whether the link may or may not be passing “link juice” to you. Just act like a human being, be a part of the conversation and in the end your site will move up in the engine.

All that said, if you are still concerned about this issue and only want to post to “do-follow” pages, here’s another Firefox plugin that will make your life easier:

https://addons.mozilla.org/en-US/firefox/addon/5687/

In my opinion, though, posting to only “do-follow” pages is both unnatural and UNNECESSARY. In other words, at best it’s a waste of time, and at worst it could get you banned from the engines if you overdo it. Proceed with caution…

Ok, enough with the controversial stuff, let’s get back to getting links.

If you go back and look at the Authority Code search strings you’ll see that the only difference in each group is the first part (i.e.”site:.com”) where you tell Google to look for .com, .org, .edu or .gov sites. So while the search strings are more or less the same, the kinds of pages you’re looking for will vary a depending on the specific type of site you’re looking for.

For example:

• For .coms, try to find news and information sites, and avoid heavily commercial sites as they aren’t valued as heavily by Google…

• For .orgs, look for relevant association blogs. (Google LOOOOOOVES associations, and they’ll pass some of that love onto you if you can get a link.)

• For .govs and .edus you don’t really need to worry about the content on the site. The domain extension alone is enough to show authority in the eyes of Google. (Remember, not just anyone can get a .gov or .edu domain extension and Google knows that.)

Once you’ve established that particular site is high-quality and adequately-relevant, the next step is to make sure they allow you to enter a website/URL into the comment field. For example, the comment box below doesn’t allow you to enter a website, so there’s no point in wasting your time writing a comment here:

Make sure the comment box has a URL/website field before you spend a lot of time crafting the perfect comment.

This blog for example, doesn’t allow people leaving comments to enter URL’s which means there’s no no in-bound links to be had from this page.

This comment box, on the other hand, does allow for websites, so it’s a good match for this strategy:This blog does allow for URL’s (i.e. link-backs) to be included within the comments so take advantage of it and type a relevant webpage into the highlighted field.

Now that you know the kinds of sites you need to be looking for, let’s discuss the types of comments you need to be leaving…

STEP 4: Leave a Valuable Blog Comment

Blog commenting isn’t difficult, but it does require some thought. Here are some general rules that will keep you on the straight-and-narrow and make sure none of your comments (and links) get trashed like all the other comment spam:

Rule #1: Use a keyword in the “Name” section (but don’t overdo it!)

The”Name” field in the comment box is very important, because this will be the “anchor text” that links back to your site.

SIDE NOTE: “Anchor text” is the visible, clickable words in a link. For example, the following underlined phrase, CLICK HERE, is an “anchor text” link that will take you back to our blog. Anchor text is important, because Google uses the keywords in anchor text links as a factor in their ranking algorithm. So for example, a site with a lot of inbound links that have “dog training” in the anchor text is likely to rank well for that keyword just on the basis of the keyword rich anchor text links.

Black Hat SEOers like to fill the “Name” fields with their primary keywords in the hopes that it will increase their ranking, but if you think about it this is totally unnatural, and anyone moderating the blog will see the comment for what it is: SPAM!

The “black hat” guys get around this by blanketing literally THOUSANDS of blogs with their garbage comments and like all black hat tricks it does work…for a while.

But eventually Google shuts it down as a spam site and the “black-hatter” has to start all over again. You could say they get handed there hat and shown the door.

NO THANK YOU!!!

Personally, I’d rather spend a little more time on the front-end so I can do less work on the back-end, and to do that you just need to make your comment look like a normal human-being wrote it.

So for now, don’t worry about the anchor text.

Once again…A LINK IS A LINK

Is a keyword-rich anchor text link preferred over an anchor text link with your name or your webpage? Yes, but in the grand scheme of things it doesn’t matter all that much, and if your comment gets trashed for spam then it really won’t matter how “keyword-rich” that anchor text was!

So for now, stick to the basics and use either your domain as the name (which should have some keywords in it anyway) or your real name with some keywords following it.

For example. here’s how we write the “Name” field for our hot dog business:

Remember, just don’t overdo it….keep things natural and you’ll be just fine.

Rule #2: Give Your Opinion, Add Value And Be a Little Controversial

Spammers don’t put much thought into their posts, which is exactly why you should.

If you want your comment to get attention (IN A GOOD WAY) and stick around for a long time, give an actual opinion that the blogger and/or moderator would find interesting.

And oddly enough, this doesn’t mean you should compliment them all the time.

If there’s a blog post that you disagree with, let them know…but say it in a respectful, constructive way. If you can get them to respond and generate some activity around your comment, you’ll be able to make multiple comments (i.e. multiple links) without ever being called a spammer.

Rule #3: Don’t Use Common “Spam Phrases”

Since “black hatters” use automated software tools to post literally THOUSANDS of comments, on THOUSANDS of non-related blogs…they need to keep their comments somewhat generic.

That’s why spam is so easy to detect… it all looks like this:

“Great post!”

“Thanks for sharing”

“You rock”

Again, DON’T DO THAT!

It makes you look like an amateur and it will get trashed by any moderator with half a brain.

And once the comment is trashed, the link is trashed… so what’s the point!?

Remember our goal: Ten (10) high-quality inbound links from high-authority .coms, .orgs, .edus and .govs.

And if you do it right, 10 links is all it takes!

So make a commitment to doing it right the first time and you won’t have to worry about doing it more than once.

Ok, so now that you’ve made some comments and have some links pointing back to your page, the next step is to let Google know you’re there…

Step 5: Ping Your Comments So Google Finds Your Links

Once you’ve generated your 10 high-quality inbound links, the next step is to “ping” those pages so Google knows to come and spider your link.

In case you don’t know, a “ping” is nothing more than a call-out to the Internet that a particular webpage has been updated.

These “call-outs” tell search engine spiders (like Google) to come back to the page and spider it for new content and outbound links (like the ones you just created).

There are hundreds of pinging services out there but I use these two:

1. http://pingoat.net/

2. http://www.pingler.com/

Pinging a page is incredibly simple…

All you have to do is:

1. Copy the URL of the page you commented on into the “Website/URL” field…

2. Give it a title (a brief summary of your content is good, or if you want to play it ultra-safe just enter the name of the site)…

3. Select a category (not necessary but it doesn’t hurt)…

4. Choose your ping services (I just select them all)…

Click the Submit button and you’re done!

Within a few hours (or possibly just a few minutes), Google will spider the site you commented on, find your link and give your page credit for a high-quality in-bound link.

Once all 10 links are found by Google and credited to you (which shouldn’t take more than a few days), you should start seeing your site climb in the rankings.And depending how competitive your market is that may be all it takes to get to the first page of the search engines for your targeted keyword.

Specific Web site traffic, without your site certainly Will Die

Targeted website traffic - you hear that term a lot these days. Most people know what it means and understand the concept. Some people actually strive for it. Some people don't.

In plain English, with targeted website traffic, your site has a chance to make some real money and there's a slight chance you might be able to make a living of the internet. But, without targeted website traffic, your site is doomed to die a slow, painful death until it quietly fades away into the dust like so many thousands of other websites.

If you do a search on any of the major search engines for the term 'traffic' you will get mostly websites regarding automobile traffic, traffic reports, road conditions, road closures, motor additives, etc.

If you do a search on any of the major search engines for the term 'website traffic' you will get mostly websites regarding traffic exchanges, stat counters, web searches, page optimization, how to build a website, etc.

If you do a search on any of the major search engines for the term 'targeted website traffic' you will finally get the picture of what this article is all about - making money on the internet. That's why you are here, that's why you have a website, that's why you are reading this article in the first place.

Targeted Website Traffic is King

Without sufficient targeted website traffic to your website nothing will happen - no sales, no rankings, no noteriety, nothing. You need this type of traffic in order to generate sales, provide leads, gather email addresses and create advertising exposure.

So many good things happen when one can actually tap into the targeted website traffic market that it's difficult to name them all. Here are a few examples of what I'm talking about:

* Sales
First and foremost, sales is what you are after. Only targeted traffic will get you the sales you need to stay in business on the internet.

* Links
More targeted traffic leads come from links to similar websites than any other source. These can be either direct links to your website, Adsense links, press releases, blogs, or any other form of advertising that gets your website in front of other people's eyes.

* Free Advertising
As the search engines pick up on your increasing number of visitors, especially if they come from related linking websites, your rankings will hopefully rise and your PageRank wil improve. Having your site on the first three pages of any major search engine is optimum exposure for your site and will bring in customers 'off the street', as it were. This is free advertising.

* More Links
Another benefit to your rise in the search engine rankings, and your rising PageRank, will be your ability to inundated with link requests from every other website imaginable. Remember, stick with only those that relate to your own site. Again, free advertising.

It's one thing to get your website noticed by the search engines but it's quite another to get your website noticed by the buying public. Just because you have great links, great positioning in the major search engines, and great links will not produce sales.

So, how can you become successful where most of the others have failed? What is the magic key to making all these sales that everyone is talking about? I'm glad you asked:

The Magic Key

Are you ready? Are you sitting down? Do you have a paper and pen ready to take notes? Well, then, calm down, take a deep breath, and just remember this one simple fact of internet life: The website makes the sales, not you, not your links, not your search engine presence, not even your friends or comrades whom you sent to check out your 'wonderful little website.' Unless your site screams out to the world, 'BUY MY PRODUCT!!', you will not make enough money to buy one month's worth of internet cable service.

You can buy, grab, obtain, link, and get all the targeted website traffic in the world but it will not sell a single product and/or service unless your website is compelling enough to do the selling for you. Design is one thing, content is another and, remember, content is everything. It makes the search engine robots and spiders visit your site on a daily basis, it makes visitors want to buy, bookmark, or return for a future purchase, and it makes one think, 'Hmm...maybe I really do need this product and/or service.'

Just keep thinking to yourself, 'Design and content, design and content...', over and over. Plus, once your website is complete, it isn't. A proper website is always refining itself and a webmaster knows this. The search engine robots and spider love new content so a little change here or a little change there will make a huge splash with them as they cruise your site on a daily basis.

Targeted Website Traffic Can Make or Break a Website

While having a great design and excellent content on your website is the best possible thing that you can have on the internet, it will still sit there and gather dust until you get the traffic flowing. Unless your website is the only site on the internet that sells a particular product or service, you will be lost in a crowd of thousands or possibly millions.

Remember the term, 'Targeted Website Traffic', and keep this in mind:

* Is it really targeted?
Are the visitors you get to your website actually looking for what your site has to offer? If you buy your traffic from a service, how can you be sure that you get what you pay for?

* Will they buy?
There are no guarantees when it comes to how people make their decisions. All you can do is make your product or service as irresistible as possible. People, in general, are picky and they always want the best for less.

Buying Targeted Website Traffic From a Service

If you are new to this concept and have no idea which companies are reputable and trustworthy, then you will have to experiment, learn from others, hear about it by word of mouth, blogs, forums, etc. Check out each company you come across that offers the traffic you want and compare them against each other. What should you look for when comparing traffic service companies?

* Do they offer a guarantee?
If they do not offer a 100% guarantee then keep looking until you find only those traffic services that do.

* Do they have contact and privacy pages?
All reputable companies have these in place. Review them to your satisfaction before placing any orders.

* Do they have your category available?
Targeted website traffic must fit your site to a 'T' meaning that if you sell widgets then there must be a category for selling widgets, plain and simple. If there categories are not specific to what your website sells, move on until you find one that does.

* Purchase 10,000 targeted visitors, get 10 sales.
This is a general rule. If you do not get at least a 1% return on your investment then one of these things is wrong: either your traffic is not targeted to what you are selling or your website is not strong enough in its' message to sell the product and/or service.

* Does your page counter move?
Every site should have a page counter on their main index page, either visible or not. If that counter does not show the traffic that you purchased then you are not receiving real people but, instead, computer-generated hits. Have you ever made a sale to a computer-generated hit?

Whenever you try a traffic service, buy the minimum to see what happens. If the traffic campaign fails, and you are sure it is not because of your website's design or content, then try another service. Keep searching until you find one that works well for you and stick with it.

James McDonald is an executive at Dreamry, Inc. which has been successfully marketing and promoting websites since 2002.

Low cost traffic website: proven methods to generate low cost website traffic

There is only one main source to make any revenue from a website and is a constant flow of specific traffic. These days almost anyone can build a Web site, including an outstanding Web site, but with no interested visitors, is only there. As the saying goes takes money to make money and happens with traffic marketing and the Internet Web site.

There is hope, however, because it is not a significant investment to generate specific traffic on your website.

Many high traffic Web online sites are employing several marketing tactics to generate traffic.Some investment money in advertising campaigns and other methods of marketing costosos.están spending large sums of money to make even more big money.Great for them but what about the rest of us who need low cost website traffic?

Some of the best low cost website traffic tactics also produce some more targeted prospects to your Web site, so the risk of throwing another cliché ' usted.No is the quantity but the quality of traffic that matters most.

Exchange links with other related websites is one of the oldest and most proven traffic generating methods in línea.Sin however this method must be something else to create a page with tons of other Web sites link enyesado therein.

A good quality link exchange should be something more than that. Perhaps a section of its website touches on a topic, but is not its main niche, you could link to another Web site for more detailed information for them doing the same. This also provides added value for its visitors.

A key qualification in exchanging links with other Web sites have a similar content. They must share a general theme that continuity in the information always and helps direct traffic from your.

Link exchanges will also increase your page rank and increase search engine listings.Search engines will be classified higher sites in its advertisements that have links from quality starters from related sites of high rank.Its no secret that the high ranking in search engines is the most effective way to generate low cost website traffic.

Traffic exchanges are another great traffic low-cost but highly selective that already generating made método.De can join to almost any free traffic exchange.You submit your website for the interchange of traffic and earn credits for your Web site that is displayed while viewing other Web sites. You can ignore most of the drudgery of clicking on update your account or purchase credits.

Some may discount exchanges traffic as a loss of time or money, but if you actually used can drive highly targeted traffic to your website. A welcome effective short page or lead capture page are usually far more effective than placing your homepage sites in an exchange of tráfico.Recuerde surfers are doing this to gain credits not necessarily look at the site, so should commanding attention with a good page to get the click to your site.

Traffic exchanges are also a great way to learn different techniques of marketing.Mantener eye out of the pages that captures your attention and study to learn how to create more effective capture or lead splash pages.

Article writing and submission is probably more effective low cost method of generating Web site traffic.There are thousands of websites providing free space for articles submitted.If you are comfortable writing articles there are many freelance writers who are willing to do it for you for a small charge, but to save money, it is wise to learn to write their own articles.

Your article topics should focus on the theme of your website or on the solution of a problem that can be provided by visiting their Web site.Be careful of not shamelessly plug your website or product in the article.Provide good tips and information on the topic showing out of your experience on the subject.

Including a box of resources at the end of your article is how to get the target traffic to its sitio.Usted already showed their experience on the subject in the body of the article, and if the reader has this point now turn to click on.Provide a brief phrase information about you or your website, while them to learn more about the topic by clicking on the link in the box of tempting resources.

Send your articles to as many sites as possible has two major benefits both provide low cost website traffic: your article can be collected outside of Article Directory sites and is used in other sites and passed around línea.Esto Gets the benefits of inbound links that described previously, and even more possibilities for destination of visitors to your Web site traffic read your articles.

Participate in online forums only requires some time and nothing más.Como share their knowledge and competence in the theme of the Forum with other users online reputation as an expert measure crecerá.A that creates your reputation in these online communities also makes it the reputation of your website.

Be careful to not spam any forums with absolute ads for your Web site and follow the rules for registration of enlaces.Mayoría forums forums only allow links in your signature, resembles a box of artículos.Mayoría forums always resources will welcome new members as you not only explodes on the scene with both guns blazing links pulling all over the place just to promote his site Web.Usted will have much better, keeping under key results and add valuable input when you feel that others will benefit for their contribution.

As you can see, there are several ways to generate traffic website low costo.Comience with what you can afford and use your earnings to invest in some of the more expensive methods when you are generating a good income.

Jeff Houdyschell and http://www.eSmartJob.com provides information proven revenue opportunities and resources for the best work at home jobs trabajo.Visite section of work in the household, software, and your website traffic low additional cost of generating resources.

How To Get Your Site Indexed

Getting your site indexed is really easy if you know how. Read How To Get Your Website Indexed and discover just how easy it is.

How to create your own YouTube

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Free Massive Traffic To Any Website

Simply system that sends targeted leads and massive traffic to any website in less than 15 minutes by using free Google tools.

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6 Tricks To Get Your First Website Traffic…

#1 Question I get asked ALL the time…

“How do I get traffic to my site?”

It always amazes me because there is SO much information on the Internet about it. So many products…most who ask me even BUY these products. But, the keep asking the same question anyways.

It almost feels like most don’t “believe” what they’re reading. They’re asking because they think the “gurus” have some “master secret lab” where they discuss the TRUTH and just sell all the “BS.”

Want my personal opinion on the first 6 things to do to get traffic to your site? Here they are…

Yes, the video is a bit on the longer side. But, it’s a BIG topic, trust me, watch it you’ll learn something!

As always, take a minute and leave your thoughts as a comment (even if you want to be a smart ass)…

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How To Get Your First 1,000 Newsletter Subscribers

You hear it all the time – “the money is in the list.”

When I first started this used to REALLY annoy me because I didn’t have a list! But, in years, I’ve learned it REALLY is true.

Having a great list is the equivalent of being able to PRINT MONEY. Literally…it’s the closest you’ll ever get.

So, I’m going to give you a VERY simple FORMULA to use. I’m going to cut the fluff and just get to the point!

NOTE: This is not the ONLY way to get to 1,000 subscribers fast, but it’s one of them and it’s basically full-proof. It WILL work, you just need to make it work.

There’s a Few Things You’ll Need:

A domain name…
(Keep it short, memorable and to the point!)Aweber or iContact account A simple opt-in page
(Here’s a post where I give away my favorite formats to use for an opt-in page).Something COOL to give-away for those who opt-in
(Free report or video, etc…) – Even if it’s a solid 10 page report with good information, that’s more than enough!A “report cover” for your give-away…an image. A good affiliate program to promote… 30 minutes a day (for marketing) Writing some articles (yes, get over it, you’ll have to write a bit)…

Now, for the FORMULA:

Step 1: Grab your Domain Name

I suggest using NameCheap.com or Moniker.com (long story why I won’t recommend GoDaddy for the long-term of your business, just take my word for it).

Step 2: Get your opt-in page done, up and running.

If you need help getting it designed on the cheap, the best place I can recommend for fast, quality and inexpensive work is http://www.Scriptlance.com

Step 3: Your Free Give-Away

Take a few days and put together a FREE report. I can get into strategies on how to make these reports later, but for now, write a quick outline and just WRITE (or outsource it).

Step 4: Get The Free Report Cover Designed

Again, the easiest place to get this done “on the cheap” is Scritplance.com or you can do it yourself (if you know how) – there are even some free software that do this, but they turn out ugly.

I say spend the $20 and get a nice one designed, it’ll help in your conversions.

Step 5: Grab Your Aweber/iContact Account

Use either one, it doesn’t really matter. We use both at Lurn and I equally love them both. Somehow though, lately, it seems the trend is moving towards iContact (they swept in pretty fast to start grabbing market share).

Step 6: A Good Affiliate Program To Promote

Go to Clickbank.com and just grab a good product you like, get your affiliate link for it. Now, when you’re building your “FORM” inside of Aweber or iContact (the one you put on your opt-in page) – you’ll need to insert a “thank you URL” – this is the page the person goes to AFTER they opt-in.

Just insert the affiliate LINK here – this is the easiest to get started, you’ll basically be sending all your subscribers to a good high-converting affiliate offer (and start making money – trust me, it works!)

Step 7: Test Your Opt-In Page

Opt-in yourself and make sure it’s working well!

Step 8: Time To Start Driving Traffic!

I’m really going to keep this SIMPLE for you. Many will argue with me till their blue in the face that there are EASIER ways to get traffic (they may be right). But, for now, this is ONE way and I KNOW (100% guaranteed) that it’ll work…

But, before that, accept the following:

1. It won’t happen over-night, it’ll take some time to build.
2. You’ll need to invest at LEAST 30 minutes a day (if not more).
3. It’ll start slow (is kind of demoralizing initially) and then it’ll build up faster and faster, but you gotta stick to it.

Here’s Your Traffic Plan to 1,000 Subscribers

Just for the first 1,000, you can do it easily (with a bit of time), using just the following techniques (yes, you can do a LOT more too, but for now this will do):

Free Traffic Techniques:

Article Marketing (Yawn? You say? Well, it works…)Forum MarketingBlog Commenting (But, on BIG Blogs only)…

Paid Traffic Technique:

Solo Ads

So, here’s the FORMULA for the right amount of traffic generation to hit your first 1,000 Subscribers…

1. Article Marketing

I want you to submit at LEAST 1 article a day for the next 30 days to the top 10 directories out there (as a minimum).

2.Forum Marketing

Find the top 5 forums in your market/niche (ACTIVE ones) and start making at least 5-10 posts to each one every day.  Also try to start a NEW thread in each one, once a day.

But, DON’T SPAM – actually participate in the group and make valuable contributions. When you start a thread, start a good topic that will get following.

Put a link (with a catchy phrase) to your opt-in page in your SIGNATURE file, this will stick around forever and get a lot of traffic.

** I made my first few hundred dollars online using just Forum Marketing!

3. Blog Commenting

This one can be a bit tricky, not all niches will have blogs that are ACTIVE enough to matter. But, find the TOP blogs in your space that get a LOT of traffic and TONS of comments.

Subscribe to their RSS feed and be sure to be one of the FIRST to comment on their posts every time they make a new post.

Key TRICK Here: When the comment field asks for your “name” – don’t put in your NAME – put in a catchy phrase that will catch someone’s attention.  Because it’s the “name” field that they link to your URL (which will be your opt-in page)

In some niches, I’ve been able to get 100-200 visitors a DAY just from blog commenting, in others I could barely get 10…

Ok…if you JUST do those 3 free techniques, you’ll be way ahead of the crowd. But, if you insist on speeding things up, you can try “SOLO ADS” – newsletter advertising.

I don’t want to get into crazy details here on how to do a good SOLO AD, I can do that later, but if you want to learn more about this, go to: http://www.ezines-r-us.com/

Running solo ads may cost you up to $300-$400, but you should be able to build that 1,000 subscriber list FAST (real fast) – maybe in a week or so!

So, there you have it.

Guys, it’s not rocket science. It’s just discipline and simplicity. You don’t have a business yet? Well, I just gave you the FORMULA for a 1,000 subscriber list, go get it!

Remember, LEAVE A COMMENT and let me know what you think!

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The Comprehensive Guide to Getting Website Traffic in Today's World - A General Overview

I think it is important to have the big picture in mind before starting to devise a plan to generate traffic to any website. Why? Because not all websites are the same. One traffic generating method can only work with certain types of websites and another method can only work with other types of websites.

For example, the methods used to generate traffic to an e-commerce website might not be as effective in generating traffic to an information nonprofit website. Generating website traffic can be classified into two big groups based on the cost incurred. One is paid even though as cheap as few cents per visitor and the other one is free! As good as it might sound; generating free traffic is harder than and not as effective as paid traffic generation.

This is pretty natural because in general, the companies that specialize in the service of generating traffic to websites have breakthrough technologies and experienced teams of specialists with the only purpose of generating quality targeted traffic for their customers. I'm not trying to degrade free traffic as it is important to reduce costs, but in general paid traffic still supersedes free traffic in terms of quality and quantity. Paid traffic isn't affordable by all advertisers, but still it offers a lot of peace of mind and results. Here is a list of the most prominent paid traffic generation methods:

1. Pay per click (PPC):- Known by all yet most hated for sucking cents and dollars out of advertisers pockets without as much satisfying results. Google being the king of PPC has been making life harder and harder for PPC advertisers by imposing more and more criteria to determine which ads get higher positions in PPC ads. Believe it or not, if your website isn't optimized enough for Google, your ad will not get better positions even if your bid is higher than others! This proves the point that even though PPC is disappointing many advertisers, there is actually a logic that you have to figure out to get better results from your PPCs. There are techniques to get better results from your PPC campaigns using low and pocket friendly bids, which is going to be a topic of another article that I'm going to write about.

2. Paid SEO services: - SEO is a short for Search Engine Optimization. In short it is about optimizing the design and the coding of a website so it can get better free ranking in search engines. This is referred to as organic ranking. Even though the end result is free better ranking, still SEO companies charge tons of money to make a website search engine optimized. I will address SEO in more detail in future articles.

3. Paid targeted 100% opt-in e-mail blasts: - There are advertising companies that have huge lists of 100% opt-in subscribers. 100% opt-in means that every one of their subscribers has agreed to receive promotional e-mails from them on the topics of their choice and this is how it is targeted. This method has proven its effectiveness, but there are a lot of fake companies out there that claim 100% opt-in, but actually have much lower opt-in percentages or even not at all. This is important because you don't want to pay for a campaign that ends up in the junk or spam folder of the users e-mail. Be careful and deal with the reputable ones only.

4. Banners and image based advertising: - this form has lost its effectiveness over the years, but still is used by many advertisers. Find the ones that work like PPCs, which means you don't get charged for impressions...only clicks.

5. Guaranteed visitors schemes: - These are companies that promise you a number of targeted traffic for a fee. Usually they will tell you that they get the traffic from expired domains and traffic redirected from other sites. Trust me, for the most part, these are scams so beware. It could work well for those who have gambling or sex related websites because they can't use PPCs to promote their websites.

6. Video advertising: - A new and growing advertising trend that Google is pursuing heavily. Yes I know that you can post videos in YouTube for free, but I'm talking about a new wave of video advertising that is very similar to PPC. It will be more popular soon so watch for it. Now for the fun and most pleasing part....free traffic! Getting results from free traffic requires much more work and time compared to paid traffic. Even though these methods generate free traffic, I see a lot of courses and e-books sold for hundreds and even thousands of dollars to teach people these methods.

So much for the free part! Luckily, you will be able to get an overview of these free traffic methods for free today. I'm not going to explain each in detail, but will be the topics of some of my future articles:-

1. Article marketing: - You write good articles, post them in article directories with links pointing to your website. People read the article, like what they read and visit your website. I will address it more in future articles.

2. Website directories: - these are directories that organize websites in categories which makes it easier for people to find what they are looking for. Even though all will let you submit your link for free, a lot of them offer a "premium" listing for a fee which is worth paying if they have high search engine ranking.

3. Video sites like YouTube, Yahoo and MSN videos: - don't underestimate its power! Find at least 10 more video sites and submit your videos to them. But how can you advertise your website with video? Get a screen capture video maker. There are free ones online and sold. My advice is to buy one for the quality of videos as free ones produce low quality videos. Make a small presentation about your website on your own screen, capture it on video and upload it to video sites...that's it! It will be helpful if you use a basic video editing software like windows movie maker to add your URL on the bottom of the video.

4. Forums and blogs: - This works in two ways. Either you own a blog or forum and generate your own community using quality content and funnel this traffic to your website. The other is to post comments with links pointing to your website in high ranking blogs and forums.

5. RSS feeds: - you can set up an RSS feed linking to the topics and issues in your website and syndicate it. More on this on future articles.

6. Groups and newsletters: - Can be found in all major search engines and internet service providers like Google, Yahoo, AOL and MSN. Establish relations and spread the word about your websites. Avoid spamming and misbehaving!

7. Online free classifieds: - There are so many. The only problem is that your ads in these classifieds need re-updating every 1 or 2 days which is very time consuming.

8. Social bookmarking: - These are sites where people leave sort of brief descriptions about their websites, blogs, forums etc. and a link to visit.

9. Social media/interaction websites or what is called web 2.0:- My Space, Face book, twitter and Squidoo are all examples of this new internet trend. Basically they are all about an online gathering point where people express themselves and share knowledge, experiences, hobbies, passions, pictures, videos, music and much more. Why not use it to get traffic to your website?

10. Going viral: - Don't ever think that this is not important because this is number 10. It can be the most powerful traffic generating tool if you know how to use it. An example would be giving away a free report with lots of information and your website links inside. Give it to as many people as you can and in turn they give it away. This can continue forever and never stop. That's why they call it viral and is very powerful! If you ask me which methods are the best and should be used to get traffic, I would say all of them. The only problem is that we have limited resources and I mean time and money. I suggest using a mix of free and paid traffic. The mix to be determined according to what type of website is promoted and traffic objectives. Watch out for more detailed articles on the subject.

Yousef is an expert writer in business and money making topics and issues. His insights combined with his clear and informative style of writing has attracted a lot of attention lately. To subscribe to his free and valuable newsletter send a blank email to=> ibm-newsletter@aweber.com

Also check out Yousef's website http://www.internet-business-and-money.com

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Pre-sales essentially means that before you launch a product or service to a Subscriber or potential client accumulate the 'reputation' & ' desire or necessity of ' for that product so that when you finally give your potential customer of the product or service already will be sold in the same!

It is a kind of pre-sales uses much with large releases today, where loads of really great content is given free of charge one or two weeks before the start of the product &, then at the moment in which the product was ahead of you, already trust in the creator, know that the material is good, that you know works & is more likely to make a purchase.

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