Know If The Advertising Or Traffic Generating Method You’re Using Is Working

It’s your job as an internet marketer to get as much website traffic as possible to your site but more importantly to do it in the most efficient manner possible. The less time and money spent on getting the most results, the better return on your investment. With that in mind, here’s some tips in using tracking systems.

The only way to know if the advertising or traffic generating method you’re using is working is to try different things and then track the results. Then keep using the ones that work and quit using the one’s that are wasting your money and time.

It’s important to track everything you can. Think of every ad, post, email, sigfile, ezine ad, traffic exchange and any other place you put a link to your site, as a test. If you don’t know the results of your tests, how can you improve your results?

Tracking click thru rates is not enough. Make sure the system you’re using has the ability to track not only click-thru rates, but sign ups and sales as well. This way you’ll know if the traffic source is truly getting results.

You may have one ad getting 2000 clicks and 1 sale, while a second ad gets 50 clicks and 5 sales.

If the first ad costs 10 dollars and the second ad costs 40 dollars, which ad is more profitable?

Let’s assume that the product we’re selling is the same and makes 20 dollars profit.
AD 1 $10 cost 1 sale X $20 Profit = $20 - $10 ad cost = $10 Profit
AD 2 $40 cost 5 sales X $20 Profit = $100 - $40 ad cost = $60 profit

As you can see, the number of hits to a site does not always mean that ad is more profitable.
The only way to know for sure is to track results. Once you know what works, put more of you advertising budget into the most productive methods. The same $40 spent on ad one that would produce about four sales could be spent on ad two and make about twenty sales.

Twenty sales X $20 profit = $400 - $40 ad cost = $360 profit on the same $40 investment!
Can you see why it’s important to track everything? If all you tracked were the total clicks you could never be sure which ad they were coming from or where people were buying from.

It would be easy to mistake the ad with the most hits as being the ad people are buying from and you could be wasting money. Money that could be redirected into more profitable and effective advertising as soon as possible will make you more in the long run.

With that said, you want to be sure that you track your results long enough to be accurate. A hundred times is not enough. For visitors to your site 3000 to 5000 visitors will give you a pretty good idea if your site is doing what it’s supposed to do. ie; ( get sign ups or make sales). Banner impressions would take around 20,000 to 50,000 impressions to get an idea if it’s working. If it gives you good results keep doing it and if not change or remove it.

Know your return on investment for each traffic source. The best and only tracker to use is one that tracks return on investment for you and will also track total clicks, total sign ups and total sales. If it takes this information and automatically reports the percentages of total clicks to total sign ups and sales and your total return on investment then you have a winner as far as tracking goes.

Once you find some effective traffic sources that give you a good ROI, pump up your budget on these sources by redirecting the money spent on ineffective sources. Then go looking for new sources. Remember to keep trying different things and after six months or so, you’ll have a collection of really good, profitable website traffic generators that you can rely on for producing predictable results.
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Frank Tocco Is An Established Online Entrepreneur, A Californian
Living In Cancun, Mexico. His Company Shop4Dreams Inc., Offers
A FREE 5 Day Website Traffic Generating Camp To Learn
The Secrets To Generating Hordes Of Laser Targeted Leads
To Your Online Business. You may use this article to post on your
blog or website as long as you do not change anything in the article
including the links and full give credit to the author.

Traffic Generation Basics – Your Marketing Plan

Traffic Generation Basics – Your Marketing Plan
By: Jason DeVelvis

You may already know all of the various traffic generation basics, but still find that your site still isn’t getting the amount of traffic that it deserves. This could be happening for a variety of reasons, and it is important to find out what those reasons are and make the necessary corrections.

The first thing to consider is what you are currently doing in terms of marketing. Are you actually using the traffic generation basics to get traffic? Do you even have a marketing plan?

Marketing can be very time consuming, but if you want traffic, it is necessary. The days of ‘build it and they will come’ are over. There are billions of websites in existence, and unless you tell them you’ve built it, they aren’t coming! Don’t wait for them to come – go out and drag them in!

If you do have a marketing plan, and you actually are using the traffic generation basics, and you still aren’t getting the traffic, take a look at your marketing materials. Your signature files, your short ads, your solo ads, your PPC campaign text, and everything else you use in your traffic generation endeavors should be located in one file.

Take a long look at it all. Maybe your words aren’t working.Are you allowing enough time to employ your marketing plan each week? 90% of your working hours should be spent marketing your website and generating traffic.

Most successful Internet Marketers make sure that they are working enough hours, and putting in the marketing time needed to make the income that they desire.

Are you doing this? If not, you need to take a look at your schedule and make some changes.

If you are involved in joint venture deals, and you aren’t getting traffic, that is a real problem. It is time to take a look at those deals and see if you are in fact benefiting from them. If not, maybe it is time to find new JV partners who can get you the traffic that you need.

It may also be a simple question of reworking an existing deal that you have with your current JV partners.

Take a look at your links as well. Do this by looking at your website statistics. Are the sites that are linking to you sending you any traffic? If not, you need to start a new linking campaign that will enable you to find sites that will send you the traffic you need.

What about the forums that you are posting in? Are they as active as they once were? Start searching for new communities to hang out in to employ some traffic generation basics.Take a long hard look at your marketing plan, and note what is working and what is not working. Try to determine what the problem is with the marketing actions that are not working, and do a little research to determine ways that you can improve what is working.

If you don’t have a written marketing plan, now is the time to make one. You should write down what you are marketing, how you will market it, the marketing materials that you will use, and the amount of time you will spend on each marketing task each day or week.

Traffic is everything.

If you’ve tried everything that you can think of and nothing is working to your satisfaction, maybe it is time to bring in some hired guns for traffic generation basics. Visit http://www.TheIMconnection.com to find more information on getting the help that you need right away!

Traffic generation is an ongoing process. There is no end in site. Think about the big sites like Yahoo – even Yahoo still uses traffic generation basics!