5 Ways to Create Content to Drive Traffic to Your Site
by Frank Tocco
There are many ways to promote your business online. The difference between online marketing and offline marketing though is profound.
Although advertising can be very effective offline, it isn't nearly so effective online. The reason why is that most people surf the internet looking for information. They aren't usually interested in advertising unless the product or service in question can solve their problems.
There are five strategies that you can implement in your business that will not only create a content strategy for you but will also create a very effective marketing strategy. This strategy will only require a few hours of your time each week.
1. Articles
For those who have read my work, you know that articles not only brand you as an expert but are also a way to create quality content for your site, and search engines love content. If you don't like writing, or don't write, you can find quality articles to post on your site. The larger your site, the more likely you will be found in the search engines.Here are a few article directories you can use:
http://www.ezinearticles.com
http://www.isnare.com
http://www.goarticles.com
http://www.articlemarketer.com
2. Blogs/RSS
Blogging is another way to create content for your website, and by using RSS, you can easily distribute your content. Most don't understand what RSS really is, or how it can most effectively be used to drive traffic to their sites. Basically, RSS is a form of code that's very search engine friendly. With RSS feeds, which you can add to your website or blog, you can create content that updates itself. Because of this self updating, the search engines will spider your site more often, raising your rankings.
Once you've built your blog and added several entries, you need to "ping" it to get it listed.
Here are two tools you can use:
http://www.pingoat.com
http://www.pingomatic.com
3. Press Releases
Press releases are news about your business. Press releases are also an excellent way to get high rankings for your site because you can create content rich press releases and submit them to press release directories. Many of these directories are high traffic.
Here are several sites that accept press releases:
http://www.press-world.com
http://www.free-press-release.com
http://www.prbase.com
http://www.click2newsites.com/
http://www.prweb.com
4. Search Engine Optimization
Optimizing your site for the search engines means creating keyword rich content, exchanging links with other sites, submitting your site to directories, which create backlinks pointing to your site.
You can use tools like Web CEO, http://www.webceo.com, to help you optimize your pages. Although submitting the search engines is often unecessary, since most search engines will spider through to your site from another site, you still need at least one link pointing back to your site so that your site gets spidered.
Submit your site to Alexa, http://www.alexa.com. Not only will this make sure that your site gets spidered, you'll be able to compare your site to other sites, as well as get statistics on traffic to your site.
5. Free Ebooks and Reports
By writing and giving away free ebooks and reports, you give visitors an incentive to visit your website. You can also submit your ebooks and reports to ebook directories for free.
http://www.ebookdirectory.com
http://www.ebookpalace.com
http://www.ebookjungle.com/
http://www.ebooksnbytes.com/
If you make your ebook brandable, which means others can place their links inside your ebook, your ebook becomes viral. You give others an incentive to share your ebook and spread it across the internet. Once you implement these content strategies on your site, add streams of revenue to your site like Adsense and Virtual Portals.
These sites will allow you to monetize your site.
http://www.google.com/ads/
http://www.virtual-portals.com
Although adveritising, like pay per clicks, can be effective in promoting your website, it can quickly become expensive. By focusing on creating quality content for website, and then promoting that content, you can continue to drive traffic to your website for years to come.
Showing posts with label Blogs. Show all posts
Showing posts with label Blogs. Show all posts
May 5, 2008
5 Free Internet Marketing Methods You Should Use for Maximum Traffic and Sales
5 Free Internet Marketing Methods You Should Use for Maximum Traffic and Sales By Frank Tocco
If you want to market your business on the internet for free, there are five techniques you can use that are absolutely free.
Some will require a little bit of knowledge in order to implement them, but once you have them in place, you can continue to drive tons of traffic to your website.
1. Blogs/RSS
By blogging, you can build a relationship with your potential customers by providing information about your business.You can build a free blog on sites like Blogger - http://www.blogger.com - and submit your RSS feed for your blog to the major blogging sites.You can also add a subscription box to your site using one of the free services available so that you can build a list.
2. Article Writing
Articles are another way to build your reputation in your chosen area of expertise. It's also a way to offer potential customers value by providing them with information on your topic. Article Marketer - http://www.articlemarketer.com - will allow you to distribute your articles to thousands of publishers for free. You'll be able to get traffic to your site immediately, as well as create a viral marketing strategy for your business.
3. Search Engine Optimization
Although search engine optimization of your site can be time consuming, it's worth the effort. By optimizing your site for the search engines, and then submitting your site, you can drive traffic to your site by choosing the correct keywords to target and then creating content for those keywords.
The best software for helping you optimize your website for the search engines is Web CEO, http://www.webceo.com . This free software works on any computer and includes an HTML editor that will tell you if your pages are properly optimized.
4. Press Releases
Press releases are news about your business. In fact, they're actually better than advertisements because you are providing information about your business. With press releases, like articles, you can write search engine optimized content to submit to the main press release sites. Not only is this inexpensive, and sometimes free, but your press release could be featured on major news sites. You can submit press releases to PR Web: http://www.prweb.com
5. Networking/Forums
Networking is a great way to meet other people in your industry. This is especially important if you want to do joint ventures because joint ventures can help you quickly increase your bottom line.
Forums are similar in that you can meet others in your industry, but you can also go to forums on your topic of interest and meet others that are interested in your products and services. To find the best forums and networking sites to market on, go to Alexa: http://www.alexa.com.
Search for "topic" (whatever your topic is), and forum. The reason you want to use Alexa is that you can quickly get traffic stats and find out which forums and networking sites rank highest. This will help you with linking because you can add a link to your site in your signature file when you post.
Although there are plenty of ways to market your business on the internet, some are more effective than others. Try these five to help you quickly get more traffic and sales.
Frank Tocco Is An Established Online Entrepreneur, A Californian Living In Cancun, Mexico. His Company Shop4Dreams Inc., OffersA FREE 5 Day Website Traffic Generating Camp To Learn The Secrets To Generating Hordes Of Laser Targeted Leads To Your Online Business.
You may use this article to post on your blog or website as long as you do not change anything in the article including the links and give full credit to the author.
If you want to market your business on the internet for free, there are five techniques you can use that are absolutely free.
Some will require a little bit of knowledge in order to implement them, but once you have them in place, you can continue to drive tons of traffic to your website.
1. Blogs/RSS
By blogging, you can build a relationship with your potential customers by providing information about your business.You can build a free blog on sites like Blogger - http://www.blogger.com - and submit your RSS feed for your blog to the major blogging sites.You can also add a subscription box to your site using one of the free services available so that you can build a list.
2. Article Writing
Articles are another way to build your reputation in your chosen area of expertise. It's also a way to offer potential customers value by providing them with information on your topic. Article Marketer - http://www.articlemarketer.com - will allow you to distribute your articles to thousands of publishers for free. You'll be able to get traffic to your site immediately, as well as create a viral marketing strategy for your business.
3. Search Engine Optimization
Although search engine optimization of your site can be time consuming, it's worth the effort. By optimizing your site for the search engines, and then submitting your site, you can drive traffic to your site by choosing the correct keywords to target and then creating content for those keywords.
The best software for helping you optimize your website for the search engines is Web CEO, http://www.webceo.com . This free software works on any computer and includes an HTML editor that will tell you if your pages are properly optimized.
4. Press Releases
Press releases are news about your business. In fact, they're actually better than advertisements because you are providing information about your business. With press releases, like articles, you can write search engine optimized content to submit to the main press release sites. Not only is this inexpensive, and sometimes free, but your press release could be featured on major news sites. You can submit press releases to PR Web: http://www.prweb.com
5. Networking/Forums
Networking is a great way to meet other people in your industry. This is especially important if you want to do joint ventures because joint ventures can help you quickly increase your bottom line.
Forums are similar in that you can meet others in your industry, but you can also go to forums on your topic of interest and meet others that are interested in your products and services. To find the best forums and networking sites to market on, go to Alexa: http://www.alexa.com.
Search for "topic" (whatever your topic is), and forum. The reason you want to use Alexa is that you can quickly get traffic stats and find out which forums and networking sites rank highest. This will help you with linking because you can add a link to your site in your signature file when you post.
Although there are plenty of ways to market your business on the internet, some are more effective than others. Try these five to help you quickly get more traffic and sales.
Frank Tocco Is An Established Online Entrepreneur, A Californian Living In Cancun, Mexico. His Company Shop4Dreams Inc., OffersA FREE 5 Day Website Traffic Generating Camp To Learn The Secrets To Generating Hordes Of Laser Targeted Leads To Your Online Business.
You may use this article to post on your blog or website as long as you do not change anything in the article including the links and give full credit to the author.
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