Written by Jim Yaghi
The secret to getting leads isn't about reproducing the same content over and over using mass article or video submission software. It's all about leveraging the networks of others. You'll learn how to do that using Web 2.0 in the following article...
The secret to getting hundreds of free Network Marketing leads and sales every day is to start small and to always leverage your efforts.
Most traffic methods are easy enough to get small short-term results with. But the real challenge is to turn those results into repeating long-term ones.
Say you write an article in an ezine like ezinearticles.com. The day you get published, you'll get 1, 3, or maybe even 5 leads. But if you don't turn some heads quickly, the results will stop the next day.
A well-written press release submitted to 24-7pressrelease.com might send you 40 leads for your MLM opportunity in a single day. But on its own will rarely bring you any more after that.
Your MySpace profile or YouTube video may bring your Home Business a few leads if you have a lot of friends in your network, but it will take forever to put your video in front of enough people to make it worthwhile the effort.
Without a way to accumulate the effect of multiple MLM lead generation sources, it's going to take forever to get leads, customers, and distributors, right?
Smart Network Marketers online find ways to leverage their consistent efforts and they compound them on top of each other.
For example, while some people might create a single YouTube video and post it and wait for a decent number of views to generate MLM Leads--smart Network Marketers find ways to reuse the video which took them a lot of time and effort to create.
So they bookmark their video with del.icio.us, a social bookmarking site. Then they "digg" it at digg.com. Then they create a lens at squidoo.com and embed their YouTube video there as well.
This exposes their video to views from other networks of people who they wouldn't have had access to before.
But guess what happens now?
The people on YouTube who saw the video will leave some comments and leave feedback. They'll talk about it and share it with their friends. People on digg.com who come across your "dugg" video will discuss it in digg with their friends and refer THEIR networks. The same happens with people on del.icio.us and Squidoo.
But why stop there?
These online MLM Home Business marketers post their video on their Wordpress blog and add it to their MySpace profile to get even more exposure in more of their networks.
And if they're using Google Adwords to promote their capture page, well, they may as well embed their video on their capture page and make it autoplay. After all, they're getting a lot of clicks that cost them money anyway and not all of them opt-in or buy.
Why not turn those clicks into useful "view count" on YouTube?
Yes! YouTube will count the number of views your video gets wherever it's embedded. And the more views it gets, the more YouTube thinks it's popular and starts to recommend it on the front page and as "related video" when prospects are watching similar videos post by others!
Not only that--but the people who notice your popular video start blogging about it and embedding it in their Google Adsense blogs. Their visitors start to discussed it and leave comments too.
Finally, the Search Engine giants like Google and Yahoo start to see all these related discussions and comments around the simple video. Now they start sending targeted MLM leads right to you because they're ranking your page as some pretty relevant content to anyone searching for information on Network Marketing.
And all of this started with a single video.
But most Network Marketers write one article and stop. Post one video and stop. Then they wonder why they get no leads for their Home Business.
Do you realise the potential to generate enormous numbers of MLM leads by leveraging a single lead generation effort with cross-promotion? Can you see how you can create a snowball effect of piles of cash, product sales, and distributor enrolments--simply by leveraging the networks and contents of millions of other people?
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Jim Yaghi, author of 8 Days to Cashflow in MLM is a Network Marketing leader and professional internet marketer who trains Home Business owners to build their own cash-flow streams on the internet. If you would like to speak to Jim, contact him through his Magnetic Sponsoring Community profile. Otherwise watch some of his Network Marketing Training videos.
Jun 4, 2008
Jun 2, 2008
Old School VS New School - Business Building 101
Whether this is your first attempt or 20th at growing a home based business you've probably already been exposed to the fact that there are 2 VERY different schools of thought when it comes to growing a business - regardless of what you're marketing.
Up until the mid 90's the vast majority of networkers would host house parties, rent small rooms at the local hotel, create lists of their warm market and all sorts of other "in person" business building techniques.
And, there's nothing wrong with that frame of mind either.
Well...Then the Internet came along and it took a few years for marketers to really "dial" things in. Now, there's really NO need to even leave your home to build a large organization. No viable reason anyway. Don't we sign up into a "home based business" for a reason?
Look, there's NOTHING wrong with either one of these approaches,but most people would rather not leave their home if they had a choice- to grow their business.
Now, we're a bit biased towards the Internet, but that's MEANINGLESS.
Here's why:
Look at the objective difference with these 2 techniques for a moment.
If you're creating lists of your warm market and filling up rooms at the local Howard Johnson's hotel do you think it's realistic to contact more prospects with those venues or would it make more sense to generate leads online and call them?
Look, we're not saying that it doesn't make sense to fill up a room and meet with prospects in person - there's a time and an appropriate place for MOST techniques that are taught in this great industry.
We fill up rooms too, but one must know the appropriate ads to place, in what newspapers to run them and MOST IMPORTANTLY - what do you say when those prospects call you from the ad...
To that end...
Experience is KEY when it comes to building a successful network marketing organization. You can try to shortcut your way to success and you'll make donations all over the place.
There are NO substitutions for walking the walk. Success comes with knowledge of what to do, how to do it and understanding WHY you're doing what it is that you're doing.
Start with the basics.
Create a conference call presentaton. Lead with the product - NOT the opportunity (as we've discussed earlier - that leads to a dismal retention rate and there's ALWAYS a better gig out there somewhere).
Create a prospecting script with a solid interest question that also leads with the product...
Let's say you were marketing a weight loss product, the interest getting question may go something like:
"If I can honestly show you how to safely lose 9 lbs in the next 20 calendar days without drastically changing your diet or running 3 miles a day would that be worth 27 minutes to find out how to make that happen?"
Now, honestly if you're dialing weight loss seekers (that were purchasedfor .25 cents a name or if you generated those leads on or offline) do you think someone in their right mind is going to say no to that question?
Assuming they're sober - probably not.
That interest question can be modified to solve the pain and needs of any prospect in any industry.
You get the jist - success ultimately comes from doing the basic, over and over again - and being persistent.
Once your skill set is built - then one can move on to more advanced techniques and even some hands off business building approaches.
BUT...The foundation MUST be firm first. Everyone wants the shortcut - the easy way. The easy way is to gain EXPERIENCE, do the BORING stuff over and over and over again and build a FIRM FOUNDATION.
That's it.
Stop looking for the sign that flashes "Short cut to your left".
Stop listening to Bob when he explains this "Power Matrix" he's involved with that builds your business for you.
Stop paying attention to Rita at the next regional event when she's at the table telling you how easy it is to have prospects call you by using fancy autoresponders as she pulls up to the meeting in a crumpled up, mufflerdragging, smoke spewing '83 Toyota Corolla.
Ok...'nuf said about that.
We're not trying to vent, but we do have a sincer interest in watching you grow a huge organization. We want you to understand that there is no free lunch. With building a business there is HARD work involved and it does take MASTERY of the basics and building a firm foundation.
Committed to your success,
Frank Tocco--MLM Mentor and Business Builder
Up until the mid 90's the vast majority of networkers would host house parties, rent small rooms at the local hotel, create lists of their warm market and all sorts of other "in person" business building techniques.
And, there's nothing wrong with that frame of mind either.
Well...Then the Internet came along and it took a few years for marketers to really "dial" things in. Now, there's really NO need to even leave your home to build a large organization. No viable reason anyway. Don't we sign up into a "home based business" for a reason?
Look, there's NOTHING wrong with either one of these approaches,but most people would rather not leave their home if they had a choice- to grow their business.
Now, we're a bit biased towards the Internet, but that's MEANINGLESS.
Here's why:
Look at the objective difference with these 2 techniques for a moment.
If you're creating lists of your warm market and filling up rooms at the local Howard Johnson's hotel do you think it's realistic to contact more prospects with those venues or would it make more sense to generate leads online and call them?
Look, we're not saying that it doesn't make sense to fill up a room and meet with prospects in person - there's a time and an appropriate place for MOST techniques that are taught in this great industry.
We fill up rooms too, but one must know the appropriate ads to place, in what newspapers to run them and MOST IMPORTANTLY - what do you say when those prospects call you from the ad...
To that end...
Experience is KEY when it comes to building a successful network marketing organization. You can try to shortcut your way to success and you'll make donations all over the place.
There are NO substitutions for walking the walk. Success comes with knowledge of what to do, how to do it and understanding WHY you're doing what it is that you're doing.
Start with the basics.
Create a conference call presentaton. Lead with the product - NOT the opportunity (as we've discussed earlier - that leads to a dismal retention rate and there's ALWAYS a better gig out there somewhere).
Create a prospecting script with a solid interest question that also leads with the product...
Let's say you were marketing a weight loss product, the interest getting question may go something like:
"If I can honestly show you how to safely lose 9 lbs in the next 20 calendar days without drastically changing your diet or running 3 miles a day would that be worth 27 minutes to find out how to make that happen?"
Now, honestly if you're dialing weight loss seekers (that were purchasedfor .25 cents a name or if you generated those leads on or offline) do you think someone in their right mind is going to say no to that question?
Assuming they're sober - probably not.
That interest question can be modified to solve the pain and needs of any prospect in any industry.
You get the jist - success ultimately comes from doing the basic, over and over again - and being persistent.
Once your skill set is built - then one can move on to more advanced techniques and even some hands off business building approaches.
BUT...The foundation MUST be firm first. Everyone wants the shortcut - the easy way. The easy way is to gain EXPERIENCE, do the BORING stuff over and over and over again and build a FIRM FOUNDATION.
That's it.
Stop looking for the sign that flashes "Short cut to your left".
Stop listening to Bob when he explains this "Power Matrix" he's involved with that builds your business for you.
Stop paying attention to Rita at the next regional event when she's at the table telling you how easy it is to have prospects call you by using fancy autoresponders as she pulls up to the meeting in a crumpled up, mufflerdragging, smoke spewing '83 Toyota Corolla.
Ok...'nuf said about that.
We're not trying to vent, but we do have a sincer interest in watching you grow a huge organization. We want you to understand that there is no free lunch. With building a business there is HARD work involved and it does take MASTERY of the basics and building a firm foundation.
Committed to your success,
Frank Tocco--MLM Mentor and Business Builder
May 31, 2008
My Favorite Strategy For Recruiting Up To 75 Per Day Live
Bar none my favorite and in my experience the most exciting way to drive massive numbers into your downline in the least amount of time is the strategy of newsletter marketing.
Today I'd like to share a few tips that will help you get a maximum response from using this form of marketing, pay close attention because this stuff isn't in any books or courses I've seen out there.
It works like this . . .There are newsletters that cater to every interest imaginable, from gardening to raising poodles, so it only makes sense that there are newsletters out there that serve crowds of individuals wanting to earn a living from home.
Because the crowd who reads these newsletters are interested in starting a business and looking forward to receiving more informationon starting a business from home they are an extremely responsive crowd to get your message in front of.
The best ad I've placed in one of these newsletter brought in some 75 people in a few days while I was still working the good old JOB.
I gotta tell you, there's no better feeling than coming home from the grind to see 50 new people in your downline while you were gone.The way that we as marketers can get in front of these folks is to place an ad in one of these publications.
What you might not know is there are several types of ads that you can place in these publications and each type will return a different rate of response.
If you're anything like me, I know you're probably wondering what's the BEST way to get the highest response?
If so listen closely .. .I've placed every type of ad imaginable in these publications and bar none the best of the bunch is called a "solo ad". It's a form of an ad that goes out to the entire subscriber base with no other competing noise.
So right here you can see the advantage of such a type of ad, but here's a reason why you need to placing this sort of an ad above all others that you may not have considered.
If you place any other ad you're competing with both the content in that newsletter as well as other ads, so to get maximum share voice you want to be the only one there, but the REAL reason why solo ads out pull all others is because you control the subject line of the emailing itself.
That's where the real power is in placing a solo ad. The reason why is because even if you've got a killer ad in the newsletter competing with others that draws in clicks like crazy if that email never gets opened it doesn't matter one bit.
If you control the subject line of the mailing now you control how many eyeballs actually see the ad which is kingpin here. If they don't see it they can't respond, so if you get them to see the ad with a strong subject line that gets them to open the email the lion share of the work is done.
Another thing you might not know about this form of marketing is that your response is NOT so much driven by your call to action as it is by placing your ad in the right newsletter.
You could place a killer ad in a bad newsletter and you response will be low, but you can place a mediocre ad in a killer newsletter and you're almost assured strong results.
So the key to newsletter marketing is placing the right type of ad. A solo ad so that you can control the subject line ensuring the maximum number of people open the email and picking the right newsletter to place the ad in in the first place.
You get these two things right and you'll find yourself coming home from work one day with tons of people in your business while you were away. Then not to long after you won't be going to work because you're making a full time living from your business.
Today I'd like to share a few tips that will help you get a maximum response from using this form of marketing, pay close attention because this stuff isn't in any books or courses I've seen out there.
It works like this . . .There are newsletters that cater to every interest imaginable, from gardening to raising poodles, so it only makes sense that there are newsletters out there that serve crowds of individuals wanting to earn a living from home.
Because the crowd who reads these newsletters are interested in starting a business and looking forward to receiving more informationon starting a business from home they are an extremely responsive crowd to get your message in front of.
The best ad I've placed in one of these newsletter brought in some 75 people in a few days while I was still working the good old JOB.
I gotta tell you, there's no better feeling than coming home from the grind to see 50 new people in your downline while you were gone.The way that we as marketers can get in front of these folks is to place an ad in one of these publications.
What you might not know is there are several types of ads that you can place in these publications and each type will return a different rate of response.
If you're anything like me, I know you're probably wondering what's the BEST way to get the highest response?
If so listen closely .. .I've placed every type of ad imaginable in these publications and bar none the best of the bunch is called a "solo ad". It's a form of an ad that goes out to the entire subscriber base with no other competing noise.
So right here you can see the advantage of such a type of ad, but here's a reason why you need to placing this sort of an ad above all others that you may not have considered.
If you place any other ad you're competing with both the content in that newsletter as well as other ads, so to get maximum share voice you want to be the only one there, but the REAL reason why solo ads out pull all others is because you control the subject line of the emailing itself.
That's where the real power is in placing a solo ad. The reason why is because even if you've got a killer ad in the newsletter competing with others that draws in clicks like crazy if that email never gets opened it doesn't matter one bit.
If you control the subject line of the mailing now you control how many eyeballs actually see the ad which is kingpin here. If they don't see it they can't respond, so if you get them to see the ad with a strong subject line that gets them to open the email the lion share of the work is done.
Another thing you might not know about this form of marketing is that your response is NOT so much driven by your call to action as it is by placing your ad in the right newsletter.
You could place a killer ad in a bad newsletter and you response will be low, but you can place a mediocre ad in a killer newsletter and you're almost assured strong results.
So the key to newsletter marketing is placing the right type of ad. A solo ad so that you can control the subject line ensuring the maximum number of people open the email and picking the right newsletter to place the ad in in the first place.
You get these two things right and you'll find yourself coming home from work one day with tons of people in your business while you were away. Then not to long after you won't be going to work because you're making a full time living from your business.
May 30, 2008
11 Surefire Ways To Create Killer Headlines
Written by Lena Bjorna
The sole purpose of your headline is to entice the person reading it to read the REST of your article. If it doesn’t accomplish that, your article might as well not exist.
As crazy-busy and over-stimulated as everyone is these days, more stuff to wrap our brains around is exactly what we DON'T need.
That's why your headline has got to show your prospective reader that the the body of the text is going to give him some great benefit in trade for the valuable time it takes to read it. Here are some simple but tried-and-true techniques to accomplish just that.
1. Who Else Wants ___?
Here you use social proof, implying that lots of people already have or are doing “it”. You play on your reader’s desire to be "part of the group".
Who Else Wants to Make Money in Their Sleep?
Who Else Wants an Endless Stream of High-Quality Leads?
2. The Secret(s) of/to ___
Who doesn’t love a secret? Especially when the secret promises great benefits?
Secrets Of An Award Winning Copywriter
The Secret To Success In PPC Advertising
3. Warning: ___
None of us wishes to be duped or to make a fool of ourselves. So if someone tells us there’s a good chance we will, but that they can help us avoid it, we are likely to give them our attention.
Warning: Read This Before You Go Prospecting!
Don’t Post Your Videos On YouTube – Consider Yourself Warned!
4. Here is a New Method that is Helping ___ to ___
Here, you pinpoint your target audience and the benefit you can provide them, and simply announce this in your headline. It's even more effective when you add the word "new” as people have a tendency to think the latest is always the best.
Here is a New Method That is Helping Network Marketers Build Their Businesses Smarter Than Ever
Here is a New Method That is Helping Newbies Shorten the Learning Curve
5. Little Known Ways to ___This one is really a variation of “The Secret of…” headline. As it is not as commonly used, it is perhaps even more of an attention-grabber.
Little Known Ways to Save Money on Your Adwords Campaigns
Little Known Ways to Create Killer Sales Letters
6. Are You Making These (Fatal) Mistakes in ___?Just like with the “Warning:…” headline you capitalize on your reader’s fear of making mistakes and looking foolish. He'll want to read your post to make sure he isn't unwittingly setting himself up for failure.
Are You Making These Mistakes in Training Your Team?
Are You Making These Fatal Web 2.0 Mistakes?
7. Get Rid of ___ Once and For All
Your reader has a problem and you’ve got the perfect solution. Enough said ;)
Get Rid of Your Self-Destructive Thinking Once and For All
Get Rid of That Phone Fear Once and For All
8. Here’s a Quick Way to ___
Who doesn’t want to learn how they can quickly better their results?
Here’s a Quick Way to Create More Effective Headlines
Here’s a Quick Way to Improve Your Conversion Rates
9. If You Don’t ___ Now, You’ll Hate/Kick Yourself LaterWho wants to live with regret? With a headline like this, your reader will click on your article to make sure he doesn’t fall into that very trap.
If You’re Not Using SEO Strategies Now, You’ll Hate Yourself Later.
If You Don’t Get “Building On a Budget” Now, You’ll Kick Yourself Later.
10. Now You Can ___ and Still ___
“Have your cake and eat it too”…isn't that what we all want (but are told we can't have)?
Now You Can Own Your Own Business and Still Have Time For Your Family.
Now You Can Advertise All over the Internet and Still Have Money Left Over to Eat
11. You Don’t Have to be ___ to be ___
Your reader may automatically assume he’s excluded from the group, that this isn’t for "people like him". Use this strategy to address his misconceptions right off the bat, and he’ll be much more open to what you have to say next.
You Don’t Have to Be a Great Writer to Get Great Results With Blogging.
You Don’t Have to Be a Salesperson to Succeed In this Business.
Ask yourself this next time you write your headline: Will this headline lure the person reading it into the body of the text? Why would he want to click on my post rather than one of the gazillion others that are all at once screaming for his attention?
Again, you MUST promise your prospective reader something of value in return for his time. That's what your headline is for.
And that's really the only way to turn a Browser into a Reader.
The sole purpose of your headline is to entice the person reading it to read the REST of your article. If it doesn’t accomplish that, your article might as well not exist.
As crazy-busy and over-stimulated as everyone is these days, more stuff to wrap our brains around is exactly what we DON'T need.
That's why your headline has got to show your prospective reader that the the body of the text is going to give him some great benefit in trade for the valuable time it takes to read it. Here are some simple but tried-and-true techniques to accomplish just that.
1. Who Else Wants ___?
Here you use social proof, implying that lots of people already have or are doing “it”. You play on your reader’s desire to be "part of the group".
Who Else Wants to Make Money in Their Sleep?
Who Else Wants an Endless Stream of High-Quality Leads?
2. The Secret(s) of/to ___
Who doesn’t love a secret? Especially when the secret promises great benefits?
Secrets Of An Award Winning Copywriter
The Secret To Success In PPC Advertising
3. Warning: ___
None of us wishes to be duped or to make a fool of ourselves. So if someone tells us there’s a good chance we will, but that they can help us avoid it, we are likely to give them our attention.
Warning: Read This Before You Go Prospecting!
Don’t Post Your Videos On YouTube – Consider Yourself Warned!
4. Here is a New Method that is Helping ___ to ___
Here, you pinpoint your target audience and the benefit you can provide them, and simply announce this in your headline. It's even more effective when you add the word "new” as people have a tendency to think the latest is always the best.
Here is a New Method That is Helping Network Marketers Build Their Businesses Smarter Than Ever
Here is a New Method That is Helping Newbies Shorten the Learning Curve
5. Little Known Ways to ___This one is really a variation of “The Secret of…” headline. As it is not as commonly used, it is perhaps even more of an attention-grabber.
Little Known Ways to Save Money on Your Adwords Campaigns
Little Known Ways to Create Killer Sales Letters
6. Are You Making These (Fatal) Mistakes in ___?Just like with the “Warning:…” headline you capitalize on your reader’s fear of making mistakes and looking foolish. He'll want to read your post to make sure he isn't unwittingly setting himself up for failure.
Are You Making These Mistakes in Training Your Team?
Are You Making These Fatal Web 2.0 Mistakes?
7. Get Rid of ___ Once and For All
Your reader has a problem and you’ve got the perfect solution. Enough said ;)
Get Rid of Your Self-Destructive Thinking Once and For All
Get Rid of That Phone Fear Once and For All
8. Here’s a Quick Way to ___
Who doesn’t want to learn how they can quickly better their results?
Here’s a Quick Way to Create More Effective Headlines
Here’s a Quick Way to Improve Your Conversion Rates
9. If You Don’t ___ Now, You’ll Hate/Kick Yourself LaterWho wants to live with regret? With a headline like this, your reader will click on your article to make sure he doesn’t fall into that very trap.
If You’re Not Using SEO Strategies Now, You’ll Hate Yourself Later.
If You Don’t Get “Building On a Budget” Now, You’ll Kick Yourself Later.
10. Now You Can ___ and Still ___
“Have your cake and eat it too”…isn't that what we all want (but are told we can't have)?
Now You Can Own Your Own Business and Still Have Time For Your Family.
Now You Can Advertise All over the Internet and Still Have Money Left Over to Eat
11. You Don’t Have to be ___ to be ___
Your reader may automatically assume he’s excluded from the group, that this isn’t for "people like him". Use this strategy to address his misconceptions right off the bat, and he’ll be much more open to what you have to say next.
You Don’t Have to Be a Great Writer to Get Great Results With Blogging.
You Don’t Have to Be a Salesperson to Succeed In this Business.
Ask yourself this next time you write your headline: Will this headline lure the person reading it into the body of the text? Why would he want to click on my post rather than one of the gazillion others that are all at once screaming for his attention?
Again, you MUST promise your prospective reader something of value in return for his time. That's what your headline is for.
And that's really the only way to turn a Browser into a Reader.
May 29, 2008
The Secret To Building A Successful Network Marketing Business
Did you ever wonder what the secret is to building a successful Network Marketing business?
I know I wondered for years. I would attend company events and ask questions of top income earners, just knowing there was some piece missing that was going to be the answer to my success.
Once I begin to look inward, at myself and my actions, I realized that the "Holy Grail" lies within each of us. We just have to discover it there.
Since that time I have worked on some business principles that have made a difference for me, when I follow them. These are the business rules that I live and die by. It is my belief that if you will follow these business rules, you can not help but be a success.
1. Commit to self development and learning.
Always be reading some type of book on self development and improving yourself.
2. Refuse to get discouraged and especially do not let others discourage you.
If you must take a 15 minute pity party, fine, but then pick yourself back up and put on a smile.
3. Meet, greet and delete your fears.
Take it out, talk to it, laugh and brush it off. Find that "feel good" feeling.
4. Be coachable.
Great ideas are out there everywhere. Be willing to ask, listen and learn.
5. Attend company functions so you can know the heart and soul of the business, management and the leaders. This will help you develop more quickly.
6. Seek out others who want what you have to share and let go of those who do not.
That is it.
Everything else can be done in different ways. You might build through parties, running ads, fundraisers, online, or whatever. You don't have to build in the same way as your upline and sponsor. Find your way and commit to it 100%.
Take action daily and keep your focus and blinders on!
BELIEVE Success!
I know I wondered for years. I would attend company events and ask questions of top income earners, just knowing there was some piece missing that was going to be the answer to my success.
Once I begin to look inward, at myself and my actions, I realized that the "Holy Grail" lies within each of us. We just have to discover it there.
Since that time I have worked on some business principles that have made a difference for me, when I follow them. These are the business rules that I live and die by. It is my belief that if you will follow these business rules, you can not help but be a success.
1. Commit to self development and learning.
Always be reading some type of book on self development and improving yourself.
2. Refuse to get discouraged and especially do not let others discourage you.
If you must take a 15 minute pity party, fine, but then pick yourself back up and put on a smile.
3. Meet, greet and delete your fears.
Take it out, talk to it, laugh and brush it off. Find that "feel good" feeling.
4. Be coachable.
Great ideas are out there everywhere. Be willing to ask, listen and learn.
5. Attend company functions so you can know the heart and soul of the business, management and the leaders. This will help you develop more quickly.
6. Seek out others who want what you have to share and let go of those who do not.
That is it.
Everything else can be done in different ways. You might build through parties, running ads, fundraisers, online, or whatever. You don't have to build in the same way as your upline and sponsor. Find your way and commit to it 100%.
Take action daily and keep your focus and blinders on!
BELIEVE Success!
May 28, 2008
Competition For Links Is Not Your Problem
By Frank Tocco
Never Worry About Competition!
One of our pet peeves is the fact that everybody is so worried about competition! It just drives us crazy! Never worry about competition! We’ve heard it so many times from so many customers and we try so hard to change people’s attitudes. What do you say to the person who’s reading this thinking, “I’m not going to put anybody’s link on my Website - that’s going to drive business to them instead of me!”The Web is totally different - it’s a completely different world than inserting a flier for someone selling a competing product with you in your own product. You’re providing a resource that people will bookmark and come back to your Website to find links to other Websites. It’s a whole different ballgame here! You’re actually providing a resource! One of the things that people on the Web are constantly looking for is a good place to go to other places on the Web.
Everybody’s heard of Yahoo.
It’s a multi-billion dollar business in just a few short years. Guess what their whole business started out doing? It was nothing but a place to go to other Websites from. On top of that, every link you add you makes sure you’ve got a link on their Site bringing people to you from their customers.
Anybody who clicks on a link and goes to another Website just has to go up to that little button that says “back” on their browser, hit back, and pow! - they’re right back to your Website!
They can go over these links and use them to go check out other stuff. And so what?!? There’s so many billions of users on the Internet, all you want to do is get enough traffic coming through consistently to make the sales from those customers who chose to buy from you.
We have a friend involved in credit card processing and he’s got hundreds of people, maybe more, that have entered our Site to say, “Hey, can I put an advertisement for your Site on my Site?” and he’d pay them if any business comes through. Sometimes somebody clicks on that banner which goes to another Site, which goes to another Site, which goes to another Site and eventually they end up on yours and they buy your product.
He talked to some of his customers and ask, “How did you find us?” And they say, “Well, I went to buy a CD-ROM but I clicked over to another Site that had printing because I needed to get printing, then I clicked to another Site that had a mail room and I clicked to another Site that did packaging, then I clicked over, clicked over, and eventually clicked over to a Site that said ‘Hey, need to accept credit cards for your sales? Click Here!’”
They just kept bouncing around until they found them. And it’s beautiful because they get business they wouldn’t have had. The people who actually sent the customer to them gets paid a nice fee, and everybody is happy and the customer’s satisfied because with just clicking his mouse he’s been able to get everything he needs for his new venture. It’s wonderful!
It’s so ridiculous that people worry so much about competition. Because it’s silly!! By joint venturing with these other Sites you just get your message across to so many more people. It reminds us in Mail Order of a mailing list. Over the years, we have made hundreds of thousands of dollars by renting out our names to mailing list brokers and to companies who used our buyers’ names.
There are some companies (we still run into them) that say, “These are my customers and no one else shall ever have them!” They won’t take this money! These thousands and thousands of dollars they could make every year, tens of thousands, because they have this crazy idea that they’re not going to share with anyone else. It’s really ridiculous!
Anytime you drive past a McDonald’s, Burger King, or a Wendy’s, look around and within a block or usually across the street you’ll find the competition. And they both make more money because they’re both there. People know food and they move to that area. Next time you go in front of a fast food place, look around and you’ll see a competitor.
One of the most popular shopping centers in San Diego, actually in San Marcos now, is a real innovative shopping center . . .
The whole shopping center is restaurants! There’s an Italian restaurant, there’s a Chinese restaurant, there’s a steak house, there’s a Japanese place, there’s any kind of restaurant. There’s a Thai restaurant, there are about 12 or 15 restaurants all in the same strip mall and they all are doing more business than they can handle!
The shopping center is ONLY for restaurants. There’s no bookstore, there’s no electronic store, there’s no clothing store. Every place in there - and we think there are about 15 now - is a restaurant! That would be the place we’d want our restaurant!
Have you noticed how every bookstore has a coffee shop in it now? If they were real scared they could say, “Every dollar spent on coffee is one dollar less that’s spent on books or visa-versa!” Instead what they do is say, “Hey, sit down and read a book! Have a cup of Java. Take your time."
They both make more money!
The other thing to keep in mind is they call it the World Wide WEB because it’s thousands of decided they wanted a little tiny web of their own, so there’s 25 million different little webs. But how effective would that be compared to this gigantic WEB that covers the entire world?
Frank Tocco Is An Established Online Entrepreneur. His Company Shop4Dreams Inc., Offers A FREE 5 Day Website Traffic Generating Camp To Learn The Secrets To Generating Hordes Of Laser Targeted Leads To Your Online Business. You may use this article to post on your blog or website as long as you do not change anything in the article including the links and full give credit to the author. Copyright © Frank Tocco 2008
Article Source: http://EzineArticles.com/?expert=Frank_Tocco http://EzineArticles.com/?Competition-For-Links-Is-Not-Your-Problem&id=511298
May 26, 2008
Getting The Most Out Of Ezine Marketing
Ezines can be a very effective form of advertising but there are a few things to take into consideration before you place an order for you ad.
First, what is an ezine?
An ezine is an “Electronic Magazine” or a newsletter of some kind, where a list of subscribers is marketed to over a period of time from an individual or a group.
You can purchase ad space in their issues and newsletter broadcasts, that will go out to thousands of readers at one time.
When advertising with ezines the only two ads you should take into consideration are “top sponsor” and “solo” ads.
A top sponsor ad is a short 5-10 line ad that is placed at the top of the issue and is the first thing the readers see. (See example ad for more info).
When writing these types of ads, be sure that you get to the point of what they are going to get by clicking on your link and be sure to include the URL or your tracking URL is included in the ad.
A solo ad is just as its title portrays. It is the only thing that is included in that particular issue. These are what we recommend the most.
Usually ezine owners will limit the length to 60-65 lines long but some will give you unlimited length. (See example ad for more details)
One thing to take into consideration when using solo ads, longer is not better. Try to keep your ad down to less than a page. Break the paragraphs up so it is easy to skim.
Be sure to include your URL or tracking link in the ad a couple times and sign off with your name and the link.
When considering placing an ad with an ezine owner you must first do two things.
1. Subscribe to their newsletter to see the types of information they send to their subscribers. This way you will be able to follow their format and writing styles.
2. Be sure that the content of that particular ezine is related to the content that you are going to sending them. You don't want to send out an ad about Magnetic Sponsoring to a job opportunity ezine.
Where To Find Ezines To Advertise With:
A couple things to take into consideration…
If it seems too good to be true… IT IS!
The size of the subscriber list is not always a factor to take into consideration. For example, if an ezine has a subscriber list of 2,000 people, and the cost to place a solo ad is $5. You might want to find another one.
This means that the list is not that responsive to offers. But you could do a test to that list and see what happens.
However if that same list has a solo ad price of $50, this means the list is going to be responsive.
This is of course just a general rule of thumb to go by.
Be sure you always track your ads to be sure you know what works and what doesn’t. (This will be covered later).
The same thing goes for if an ezine has 50,000 subscribers and they only charge $10 to place an ad, this means the list is not as responsive. But if they charge $100 than you will have a better response.
This is not always the case but it is a good guide to follow when selecting an ezine.
Resources:
http://www.ezines-r-us.com/ : On here you will find hundreds of different ezines and groups to choose from. They have many different ad packages and prices, it all depends on how much is in your budget and if the list is relevant to your content.
www.bestnewsmarketinggazette.com/ezineadvertising.html: Here you'll find several cheaper options to choose from. You can also purchase directly from them by using the links at the right.
http://www.directoryofezines.com/: (HIGHLY Recommended) This is a directory of literally thousands of ezines that you can research and place ads with in your relevant categories.
You will have to purchase a membership to the directory, but it is worth the money.
I recommend purchasing the lifetime membership because it will save you money in the long run. There is also quite a bit of helpful information in the directory to help you with your quest.
We have members who generate 2,000 to 10,000 leads per month with Ezines and you can too!
The key to achieving these kinds of results is simple. You have to continually set up a pipeline of ezines.
Step 1: Test as many new Ezine sources as you can each week. ?
Step 2: Keep the ones that produce and place on-going ads with them. ?
Go back to Step 1 and repeat!
By the end of 90 days, you should have a substantial lead pipeline that's generating hundreds/thousands of leads for you every month automatically.
Tracking Your Results
You will want to be sure that you track your results using tracking links. This way you know which ezines work better than others and which ones don’t work at all.
There is definitely a testing time with ezines but you can get huge results if done the right way.
Things you are going to want to test…
· Length of your ad. (longer vs. shorter)
· Placement of your link (middle, bottom, middle and the bottom, toward the top, or all three spots)
The best way to test is by using tracking links.
There are a couple different places you can get tracking links from that are inexpensive and easy to use.
Your Magnetic Sponsoring back office comes complete with a tracking module. Simply go to the "Marketing" Menu and click on "Ad Campaigns".
Click the "Add" button to set up a new tracking link for the capture page you would like to advertise.
This new link is what you'll place within your ezine ad.
Set up a NEW tracking link for EACH different ezine or ad you test, so that you can see which ones perform best.
First, what is an ezine?
An ezine is an “Electronic Magazine” or a newsletter of some kind, where a list of subscribers is marketed to over a period of time from an individual or a group.
You can purchase ad space in their issues and newsletter broadcasts, that will go out to thousands of readers at one time.
When advertising with ezines the only two ads you should take into consideration are “top sponsor” and “solo” ads.
A top sponsor ad is a short 5-10 line ad that is placed at the top of the issue and is the first thing the readers see. (See example ad for more info).
When writing these types of ads, be sure that you get to the point of what they are going to get by clicking on your link and be sure to include the URL or your tracking URL is included in the ad.
A solo ad is just as its title portrays. It is the only thing that is included in that particular issue. These are what we recommend the most.
Usually ezine owners will limit the length to 60-65 lines long but some will give you unlimited length. (See example ad for more details)
One thing to take into consideration when using solo ads, longer is not better. Try to keep your ad down to less than a page. Break the paragraphs up so it is easy to skim.
Be sure to include your URL or tracking link in the ad a couple times and sign off with your name and the link.
When considering placing an ad with an ezine owner you must first do two things.
1. Subscribe to their newsletter to see the types of information they send to their subscribers. This way you will be able to follow their format and writing styles.
2. Be sure that the content of that particular ezine is related to the content that you are going to sending them. You don't want to send out an ad about Magnetic Sponsoring to a job opportunity ezine.
Where To Find Ezines To Advertise With:
A couple things to take into consideration…
If it seems too good to be true… IT IS!
The size of the subscriber list is not always a factor to take into consideration. For example, if an ezine has a subscriber list of 2,000 people, and the cost to place a solo ad is $5. You might want to find another one.
This means that the list is not that responsive to offers. But you could do a test to that list and see what happens.
However if that same list has a solo ad price of $50, this means the list is going to be responsive.
This is of course just a general rule of thumb to go by.
Be sure you always track your ads to be sure you know what works and what doesn’t. (This will be covered later).
The same thing goes for if an ezine has 50,000 subscribers and they only charge $10 to place an ad, this means the list is not as responsive. But if they charge $100 than you will have a better response.
This is not always the case but it is a good guide to follow when selecting an ezine.
Resources:
http://www.ezines-r-us.com/ : On here you will find hundreds of different ezines and groups to choose from. They have many different ad packages and prices, it all depends on how much is in your budget and if the list is relevant to your content.
www.bestnewsmarketinggazette.com/ezineadvertising.html: Here you'll find several cheaper options to choose from. You can also purchase directly from them by using the links at the right.
http://www.directoryofezines.com/: (HIGHLY Recommended) This is a directory of literally thousands of ezines that you can research and place ads with in your relevant categories.
You will have to purchase a membership to the directory, but it is worth the money.
I recommend purchasing the lifetime membership because it will save you money in the long run. There is also quite a bit of helpful information in the directory to help you with your quest.
We have members who generate 2,000 to 10,000 leads per month with Ezines and you can too!
The key to achieving these kinds of results is simple. You have to continually set up a pipeline of ezines.
Step 1: Test as many new Ezine sources as you can each week. ?
Step 2: Keep the ones that produce and place on-going ads with them. ?
Go back to Step 1 and repeat!
By the end of 90 days, you should have a substantial lead pipeline that's generating hundreds/thousands of leads for you every month automatically.
Tracking Your Results
You will want to be sure that you track your results using tracking links. This way you know which ezines work better than others and which ones don’t work at all.
There is definitely a testing time with ezines but you can get huge results if done the right way.
Things you are going to want to test…
· Length of your ad. (longer vs. shorter)
· Placement of your link (middle, bottom, middle and the bottom, toward the top, or all three spots)
The best way to test is by using tracking links.
There are a couple different places you can get tracking links from that are inexpensive and easy to use.
Your Magnetic Sponsoring back office comes complete with a tracking module. Simply go to the "Marketing" Menu and click on "Ad Campaigns".
Click the "Add" button to set up a new tracking link for the capture page you would like to advertise.
This new link is what you'll place within your ezine ad.
Set up a NEW tracking link for EACH different ezine or ad you test, so that you can see which ones perform best.
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